Professional Dynamic Network, a medical coding company located in Chicago, IL providing medical coding services nationwide, recently made the decision to refocus their business towards medical coding rather than medical coder staffing. The biggest challenge for this project has been to transform a site mainly targeted for those looking for employment or staffing, and “re-target” it for those looking to outsource medical coding. This is a completely different buyer’s persona, and audience target. Our strategy was built on
micro-focus on promoting just a few pages
removing all content targeting the unwanted traffic
writing new content and distributing that content
correcting citations we found that referenced staffing and employment
While maintaining the company branding, we have made great strides in getting Google’s attention for medical coding rather than medical coder staffing and employment. It has not been an easy task, and we would not suggest any company drastically refocus, however, we are proving that completely changing your target audience can be done.
Reorganiza is a fast growing Financial Consulting and Training Portuguese company, specialized in the areas of Bank Loans and Savings. Aware of the fast growing digital market, Reorganiza’s Leadership decided to search for external services to help them improve their already significant web presence to new heights. For this purpose they have selected and partnered with WSI to implement an effective SEO program, consisting on creating and optimizing several pages on their website and continuing building their authority and reputation over the web and with search engines in particular. The new pages span 2 main themes:
These new pages and adjusted web architecture bring a more effective navigation and conversion funnel, allowing visitors to quickly find the most common subjects on content designed to add valuable information and help achieve a better financial health. In addition to these new pages, WSI and Reorganiza will publish daily content on all main Social Media channels including new articles every week on Tumblr, WordPress, Blogger and Sapo, to keep the regular audience engaged and provide the new audience what they’re looking for. WSI’s thrilled with this new partnership and believes all conditions are gathered to produce great results. About WSI WSI’s one of the leading Digital Marketing Agencies in the world, founded at the birth of the internet 20 years ago, with presence in more than 80 countries and possessing the largest network of Digital Consultants worldwide. Our mission is to help companies of any size and industry increase their growth and Return on Investment using tailored Digital Marketing Strategies and advanced techniques.
DoGoneFun! located in Chicago, Il was badly affected by the recent kennel cough outbreak. Having to close their dog boarding facility as well as not taking any dogs for daycare drastically reduced revenue for this small local business. With a micro focus on building their dog boarding business, WSI has implemented an online reservation system, written content based on factual information about the risks associated with boarding a dog as well as built site pages around boarding to better educated the public about the service that DoGoneFun! provides. In the 3 months WSI has worked on this campaign, we have seen spectacular upticks for local search results for this client. With syndication of content, concentrated, quality link building and clear, concise focus we believe we are helping our client recover from a drastic drop in business revenue. As the results have pleased our client, we will be continuing with campaigns for their following services: Dog Daycare, Dog Grooming and Dog Training.
Larry J Phillips III, CPA is a full-service tax, accounting and business consulting firm in Leander, TX. As a member of the American Institute of CPAs (AICPA’s) Employee Benefit Plan Audit Quality Center, the experienced professionals at Larry J Phillips III, CPA help 401K benefit plan administrators through the ERISA audit process and instill confidence that the employee benefit plan conforms to the regulatory requirements of the Department of Labor and the IRS. Federal law mandates companies that offer 401K Employee Benefit Plans and have more than 100 participants have an independent auditor perform an annual audit of their benefit plans. Not all CPA firms conduct these audits so WSI was retained in June 2015 to promote this firm’s Employee Benefit Plan Audit services. By creating new SEO-optimized pages and through ongoing off-page optimization, plan administrators will find a CPA auditor they can trust who understands all of the 401K audit requirements. Furthermore, they will discover the broad range of services this firm provides for business owners, executives and independent professionals. In addition to promoting this line of business, WSI will be consulting on the firm’s overall Digital Marketing strategy. This includes analyzing the progress made by other marketing vendors associated with the firm and providing monthly reports and recommendations on how to improve the firm’s online presence. About WSI WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.