Expanding The Medical Coding Business with WSI’s help

Professional Dynamic Network, a medical coding company located in Chicago, IL providing medical coding services nationwide, recently made the decision to refocus their business towards medical coding rather than medical coder staffing.
The biggest challenge for this project has been to transform a site mainly targeted for those looking for employment or staffing, and “re-target” it for those looking to outsource medical coding. This is a completely different buyer’s persona, and audience target.
Our strategy was built on

  • micro-focus on promoting just a few pages
  • removing all content targeting the unwanted traffic
  • writing new content and distributing that content
  • correcting citations we found that referenced staffing and employment

While maintaining the company branding, we have made great strides in getting Google’s attention for medical coding rather than medical coder staffing and employment. It has not been an easy task, and we would not suggest any company drastically refocus, however, we are proving that completely changing your target audience can be done.

WSI’s Partnered with Reorganiza to Improve Web Rankings Through SEO Program

Reorganiza
Reorganiza is a fast growing Financial Consulting and Training Portuguese company, specialized in the areas of Bank Loans and Savings.
Aware of the fast growing digital market, Reorganiza’s Leadership decided to search for external services to help them improve their already significant web presence to new heights.
For this purpose they have selected and partnered with WSI to implement an effective SEO program, consisting on creating and optimizing several pages on their website and continuing building their authority and reputation over the web and with search engines in particular.
The new pages span 2 main themes:

  1. Bank Loans
    1. Faster Personal Loans
    2. Consolidated Loans
    3. House Loans
    4. Loan Calculators
  2. Savings
    1. How to save
    2. Saving tips
    3. Savings Accounts
    4. Retirement Plan

These new pages and adjusted web architecture bring a more effective navigation and conversion funnel, allowing visitors to quickly find the most common subjects on content designed to add valuable information and help achieve a better financial health.
In addition to these new pages, WSI and Reorganiza will publish daily content on all main Social Media channels including new articles every week on TumblrWordPressBlogger and Sapo, to keep the regular audience engaged and provide the new audience what they’re looking for.
WSI’s thrilled with this new partnership and believes all conditions are gathered to produce great results.
About WSI
WSI’s one of the leading Digital Marketing Agencies in the world, founded at the birth of the internet 20 years ago, with presence in more than 80 countries and possessing the largest network of Digital Consultants worldwide.
Our mission is to help companies of any size and industry increase their growth and Return on Investment using tailored Digital Marketing Strategies and advanced techniques.

DoGoneFun! Get’s Help From WSI To Recover From Kennel Cough

DoGoneFunDoGoneFun! located in Chicago, Il was badly affected by the recent kennel cough outbreak.  Having to close their dog boarding facility as well as not taking any dogs for daycare drastically reduced revenue for this small local business.
With a micro focus on building their dog boarding business, WSI has implemented an online reservation system, written content based on factual information about the risks associated with boarding a dog as well as built site pages around boarding to better educated the public about the service that DoGoneFun! provides.
In the 3 months WSI has worked on this campaign, we have seen spectacular upticks for local search results for this client. With syndication of content, concentrated, quality link building and clear, concise focus we believe we are helping our client recover from a drastic drop in business revenue.
As the results have pleased our client, we will be continuing with campaigns for their following services: Dog Daycare, Dog Grooming and Dog Training.

Micromanipulator Engages WSI for Phase Two SEO Project

The Micromanipulator Company has a long history of providing the semiconductor industry the high-tech tools and life-cycle support they demand. In 1956 Micromanipulator invented analytical probing, and since then, they have evolved into a leader in the industry. The company’s success stems from the fact that they listen to their clients and learn in order to continually improve.
In the area of digital marketing Micromanipulator has partnered with WSI to achieve leadership position in the search results around the world.  The first phase of this project involved making changes to the content of the company’s web site to rank for terms such as:
http://www.micromanipulator.com/probe-stations
http://www.micromanipulator.com/wafer-probes
http://www.micromanipulator.com/wafer-probe-station
http://www.micromanipulator.com/wafer-probers
http://www.micromanipulator.com/probe-positioners
The changes have already had a significant impact, increasing rankings across the board around and the world. However, the company desires its search rankings to reflect the leadership position they have achieved in the industry and have now engaged WSI for off page optimization.
This effort will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+.  As this effort unfolds, Micromanipulator expects to see their brand at the top of the results for all keywords.
This post originally appeared on this WSI blog:  http://www.wsiexpertinternetmarketing.com/our-blog/micromanipulator-engages-wsi-for-phase-two-seo-project
 

Leander CPA firm retains WSI to promote 401K Plan Auditing services

Leander CPA firm retains WSI to promote 401K Plan Auditing services
Larry J Phillips III, CPA is a full-service tax, accounting and business consulting firm in Leander, TX.  As a member of the American Institute of CPAs (AICPA’s) Employee Benefit Plan Audit Quality Center, the experienced professionals at Larry J Phillips III, CPA help 401K benefit plan administrators through the ERISA audit process and instill confidence that the employee benefit plan conforms to the regulatory requirements of the Department of Labor and the IRS.
Federal law mandates companies that offer 401K Employee Benefit Plans and have more than 100 participants have an independent auditor perform an annual audit of their benefit plans.  Not all CPA firms conduct these audits so WSI was retained in June 2015 to promote this firm’s Employee Benefit Plan Audit services.
By creating new SEO-optimized pages and through ongoing off-page optimization, plan administrators will find a CPA auditor they can trust who understands all of the 401K audit requirements.  Furthermore, they will discover the broad range of services this firm provides for business owners, executives and independent professionals.
In addition to promoting this line of business, WSI will be consulting on the firm’s overall Digital Marketing strategy.  This includes analyzing the progress made by other marketing vendors associated with the firm and providing monthly reports and recommendations on how to improve the firm’s online presence.
About WSI
WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing.   With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.