Since 1952, Lee Lumber has been supplying custom homebuilders, Chicago’s top contractors and architects with the finest millwork the region has to offer. They have grown to be Chicago’s largest lumberyard servicing not only those near, but expanding the business regionally into northern Indiana. Lee Lumber is somewhat unique in that they offer B2B services thru their main Lee Lumber website, but also capture B2C homeowners through their Spaces and Views website that features, projects, as well as products. Teaming up with WSI to provide fundamental SEO function to their newly redesigned websites was the next step Lee Lumber felt the need to take in order expand the service area. WSI is helping Lee Lumber properly launch well optimized sites by implementing some of the fundamentals of SEO:
Best practice URL Structure
Basic meta information
Good user experience
Value providing content
By getting a jumpstart with basic SEO fundamentals Lee Lumber, together with WSI will be able to build out strong digital marketing strategies for all of their target audiences.
WSI Connect was contracted by local accounting firm, Ernst Wintter & Associates to build, design and maintain a new website and implement a digital marketing strategy. Upon the initial evaluation, WSI recommended a new website for Wintter with a design focused on lead conversion. The new and improved website launched this month with great reviews. WSI implemented a look that emphasizes Ernst Wintter’s four services and created a new page for each:
The world of taxes, accounting and auditing may be confusing to some, but Ernst Wintter’s new website concisely outlines the benefits of why a company would need, for example, an audit and what to expect during the process. New website content will include geo-modified keywords to aid in search engine results. WSI Connect also created a blog for Ernst Wintter and is curating and distributing content both on their webpage and on offsite blogs such as WordPress, Tumblr, and Blogger. The blog articles have been optimized with anchor text that supports their four main lines of business. Topics will focus on areas of concern to their customers and prospective clients. The blog will serve to create educational value for their clients and their communities. WSI Connect will continue to implement social sharing to help increase awareness about Wintter’s services. Content will be shared on sites like Google+, Facebook, and Twitter. WSI Connect will also create and update directory listings to improve local search results. Both WSI and Wintter are extremely optimistic about this new venture and look forward to a long, mutually beneficial relationship. About Ernst Wintter & Associates Ernst Wintter & Associates is an accounting firm with over 25 years of experience helping businesses with their audit, tax and accounting needs. Their office is located in Walnut Creek, CA and they assist both individuals and companies with all tax needs. About WSI Connect WSI Connect is a marketing agency that strives to deliver solutions, through digital marketing, that enable our clients to increase their profits. They leverage strategies and tools such as search engine optimization (SEO), online pay-per-click advertising (PPC), email marketing, social media, website design and optimization, and content marketing. Originally posted on the WSI Connect blog at: http://info.wsi-connect.com/blog/wsi-connect-launches-new-marketing-strategy-for-walnut-creek-accounting-firm
Tom Needham Insurance has been offering better prices and the best in service in North Carolina, Virginia and South Carolina for 18 years. As an independent insurance agency, they shop many of the top insurance companies in the United States and find the perfect plan for each person or company represented. Recently Tom Needham Insurance partnered with WSI to provide a responsive website, on-page search engine optimization and local SEO. This investment in their online capabilities will enhance their level of customer service, making a dedicated effort to be found on any device and across multiple channels. This also gave their customers the ability to provide all their information and get rapid quotes online over a secure, trusted site. After the initial keyword research was completed, additional pages, plus a blog, were added to their site for a better user experience and proper optimization. WSI also assisted with relevant content and optimized copywriting. In two months, seven new pages are being shown on page one of search results. Three examples are found below: https://www.tomneedhaminsurance.com/homeowners-insurance/ https://www.tomneedhaminsurance.com/ho-3-vs-he-721-comparison/ https://www.tomneedhaminsurance.com/blog/ Now the primary focus will be on off-page optimization, including citation building and increased customer reviews. WSI will also provide relevant posts for their blogs created at Tumblr, WordPress and Blogger and posts for Google+ and their social channels. Each month, WSI will analyze the progress made on the key performance indicators of the implementation and provide Tom Needham Insurance with reporting. These reports will allow them to easily see the success of these online projects and see if any changes need to be made in their overall strategy. This post originally appeared on the WSI blog: http://www.wsinewmediamarketing.com/wsi-retained-by-tom-needham-insurance-for-a-new-website-and-seo-implementation/
WSI, the world’s largest internet marketing company, announces it has partnered with CM Furnaces (http://www.cmfurnaces.com), a worldwide manufacturer of lab and production furnaces for over 70 years. CM Furnaces has established itself as the “Cadillac manufacturer” of furnaces for serious scientific research and production work. Used throughout labs and universities as well as in the metal injection molding and ceramics industries, all CM furnaces provide advanced features and a “no-shorcuts” design mindset making them quality and reliability standouts among all high temperature furnaces manufactured today. WSI consulted on the design and development of this highly targeted website and online marketing program which is focused on brand recognition and lead generation for the 70 year old company. New marketing programs and custom content were created, weaving these new concepts into the visual and structural redesign of their existing website and all online brand properties.
CM Furnace Marketing Challenges
CM Furnaces had an extremely outdated, non-mobile friendly website, and no sophisticated understanding of digital marketing. Increased competition from lower priced offshore manufacturers convinced them that they needed to reinvigorate their brand and pursue a wider variety of marketing options. Types of furnaces manufactured include:
WSI Brand development services for this client include a new mobile-friendly website designed to speak to customers in each industry that uses their many furnace lines. Also SEO services as part of its “Semantic Mapping” approach to on-page SEO. With this approach a comprehensive study of product demand is conducted and mapped into a strategic architecture for the company website and all company web properties. Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to hundreds of other social media and content hubs. WSI’s Elite National Branding program is comprehensive. By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.
Only a month after launching the new website and completing preliminary Search Engine placements, CM has seen their contact rate go from 2 or 3 per month to 2 or three per week. They have appeared now in top 50 search results for relevant terms for which they previously had no exposure like, “continuous furnace”, “muffle furnace”, and “pusher furnace” among many others. As our search placement program progresses, we expect this contact rate to rise much further.
Contact WSI Today
For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free analysis and consultation.