Francisco Marroquín University (Universidad) in Guatemala is one of the most prestigious establishments in the country as well as the rest of Latin America. Founded in 1971, it has various faculties being Economic Sciences (Ciencias Económicas) one of the best in the region. This faculty was founded in 1972 and offers a world class academic program and experience dedicated to talented and disciplined students. Located in the heart of Guatemala City its campus is surrounded by gardens and forest that serves as habitat for more than 850 varieties of plants and 200 species of birds which converge with modern and technologically advanced buildings. Among all universities in Guatemala (Universidades en Guatemala) that offer degrees (carreras universitarias) related to the business environment, the economic Sciences Faculty from UFM provides the ideal environment for personal, career and academic growth with degrees such as Business Administration (Administración de Empresas), Industrial Engineering (Ingeniería Industrial), Computer Science (Ingeniería en Sistemas), etc. POSITIONING AS LEADERS ON SEARCH ENGINES Understanding the importance that the digital environment has today and knowing as a fact that the Economic Sciences faculty is a prestigious and innovative leader in business education, Estrategia Digital WSI was recently hired to develop a strategy to position the faculty among the top on search engines. We are aware that the new generation of students utilizes this valuable tool to investigate and search for alternatives and information about probable degrees that provides them with a brighter future and career. The first phase will include phrases such as:
WSI, the world’s largest internet marketing company, announces it has partnered with Fluoramics Inc. makers of HinderRUST™ (http://www.hinderrust.com), the worlds most advanced rust inhibitor and automotive undercoating product. HinderRUST™ is the first scientifically formulated rust inhibitor with surface-active adsorption chemistry, preventing rust longer and more completely than any other rust preventer in the world. The Rust Stopping power of HinderRUST™ was developed by world-renowned lubricant chemist Franklin G. Reick, also the inventor of Tufoil, an engine oil lubrication additive that holds the Guinness Book record as the world’s most efficient lubricant.
What Sets HinderRUST™ Apart
Unlike most other rust inhibitors, HinderRUST™ is based on solid science and chemistry. As a surface active product, HinderRUST™ attacks existing corrosion and displaces moisture as it reaches deep into the smallest areas to penetrate the base metal, putting an end to rust and corrosion without needing to be reapplied every season. Applications for HinderRUST™ include:
Prevents rust during transit or storage of metal products
Leisure Vehicle preservation and leisure Equipment
Special Formula for Guns and Firearm rust protection.
WSI Marketing Program for National Brand Development
WSI consulted on the design and development of the HinderRUST ecommerce website and designed a broad national marketing program, which is focused both consumer and corporate clients. The program is designed to build brand recognition and awareness for the rapidly growing product line. Target markets were identified and a fully custom marketing program and custom content were conceived. The WSI team then expertly weaved these new concepts into the visual and structural redesign of their existing website and all online brand properties. Through its elite national branding program, WSI customized a content strategy for HinderRUST™ through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers will search for terms related to the brand. These key search terms were then mapped into a strategic hierarchy for the company website and a series of technical and content specifications. WSI’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly in addition to several other WSI exclusive media and content distribution hubs.
Designer Fireplaces is one of the world’s top alternative natural heating companies. The marketing challenge was simple – our client is based in South Africa, where the majority of people don’t know that these kinds of fireplaces even exist, never mind them being available. Furthermore, explaining the benefits of a heat retaining fireplace to someone that has never experienced it for themself, is challenging at best. To address this, WSI thoroughly researched the search engine marketing opportunity and identified a wide range of fireplace related phrases (e.g. eco-friendly fireplaces, wood burning fireplaces, child friendly fireplaces, energy efficient fireplaces, built-in fireplaces and more) that South Africans are familiar with and set about ensuring that Designer Fireplaces would be found for these phrases and thereby connect with their target market. The result, is that our client’s business has expanded and they now have a number of very satisfied client’s with fireplaces in Cape Town and even more with fireplaces in Johannesburg. 3 Key Points That Make These Fireplaces Different
Traditional fireplaces allow more than 80% of the heat to escape out the top of the chimney. With a heat storage fireplace, not more than 10% of the heat escapes – now that is efficient.
They are absolutely hassle free:
You load the fire once, light it and enjoy the show for roughly 2.5 hours. No further refuelling required. During that time the core of the fireplace is quietly working it’s magic, soaking up all of that excess heat so that long after the fire has died down, the heat can still be radiated out to keep you warm. In fact, most of their clients find the targeted area remains comfortable for up to 24 hours after lighting the fire.
If you think that’s impressive, but you’re still on the fence because you detest cleaning fireplaces, you’re going to love this next point. These fires burn at over 800 degrees celsius, which means only 1% of the original wood mass is left over when the fire is finished. All you do is flip the handle to seal the door… no cleaning of the ash, no fireplace odour, no dust. Simply add more wood 24 hours later and light the fire again. If you use the fire every day during winter you might need to empty it every 3 – 4 months.
They can be styled just the way you want it… tired of buying the same old fireplace in a box, and then you have to adapt your decor to try match that lump of metal? Well then you’ll love the fireplace designs that are possible with these fireplaces. Interior designers, architects, renovators… they all agree, when it comes to creating the heart(h) of a home, it’s hard to match the flexibility of these fireplaces and the design opportunities they unlock.
What Did WSI Do For Designer Fireplaces? Right from assisting with the choice of the domain name, through to the website design, writing of the content and development of the site, WSI delivered the full setup. After that WSI was appointed to handle the initial setup and management of the PPC campaign and Search Engine Optimisation campaign. This includes both Local and National SEO campaigns and therefore includes a mix of:
Repca is a Guatemalan distributor for the Central American Region of raw material, ingredients and packaging material needed for the food, cosmetic and pharmaceutical industries. With 30 years of experience in the market they recently defined their marketing strategy for 2016 which includes positioning their services on digital media. One of the main needs is optimizing their website for search engines (Google, Yahoo, Bing). Recently REPCA in Guatemala hired Estrategia Digital WSI for SEO that includes landing page creation that will allow them to be found and contacted for their main services and products. RAW MATERIAL DISTRIBUTION COMPANY Being a distribution Company (empresa de distribución) for the Central American market and one of the most experienced raw material distributors in Guatemala (distribuidores de materias primas en Guatemala), two of their main objectives are: Contacting companies that want to expand and sell their products in the region and find end clients to sell them to. This positions Repca as the prefect partner worried about quality and customer service. WHY DIGITAL MARKETING To be able to reach sales quotas and bring along more products for distribution, having a sound online positioning strategy in place is very important. Because of Repca´s regional reach, many of their potential strategic partners and end clients looking for quality raw materials, ingredients and packaging material for the food, cosmetic and pharmaceutical industries do business outside Guatemala. Online positioning so Repca can be found in searches is an immediate need and the reason Estrategia Digital WSI was hired to conduct a strategy that will have their main products and services ranking on search engines. The products include: Colorantes naturales Conservantes para alimentos Aditivos alimentarios Material de empaque For more information about Repca you can check www.repca.com This blog was posted originally in http://www.estrategiadigitalwsi.com/repca-hires-seo-services/