Castlebrook Media Teams up with WSI to provide SEO for Ohio Home Services Company

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Castlebrook Media, a leading Columbus Ohio advertising agency has partnered with WSI to deliver world class SEO services to Feazel Inc.  Since 1988, Feazel has been serving customer throughout Ohio, and is widely regarded as the most trusted name in residential home services such as roofing, windows, gutters, siding, ventilation, insulation, masonry and more. In seeking to provide Feazel a more comprehensive range of services, Castlebrook has brought on WSI as its SEO service provider, bringing WSI’s global expertise in this area to bear on improving Feazel’s’ visibility in the search engines.
The SEO is going to focus on three areas of Feazel’s business: replacement windows in Columbus, roofing in Cincinnati, and roofing in Cleveland.  After comprehensive keyword research, specific keywords were selected and mapped into both existing and new pages of the Feazel web site.  Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems.  Here are several examples of the optimized pages on the Feazel site:
Replacement Windows Columbus Ohio
Replacement Window Companies
Roofing Cincinnati
Cincinnati Roofing Contractors
Roofing Cleveland Ohio
Roof Repair Cleveland Ohio
With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive link building program. This program will include registering Feazel’s three locations in local business directories, posting on its three Google+ pages, and increasing its already large base of positive customer reviews. In addition, blogging accounts have been established on the popular blogging platforms Tumblr, WordPress, Blogger and Weebly.
Each month of the SEO implementation will be monitored and carefully tracked.  Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors.
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