WSI Selected for Digital Rebranding of United Methodist Communities

United Methodist Communities
WSI announces that it has recently been awarded the contract to complete the digital rebranding of United Methodist Communities, a non-profit group of  New Jersey assisted living communities and senior housing communities across the state.
For 109 years, United Methodist Homes has been a leader provider of senior living and care with 10 locations across New Jersey serving thousands of adults.  Over that time the brand has grown and expanded its charter to reflect the needs of its communities, residents and families.  In a major rebranding activity the organization has changed its name to United Methodist Communities and adopted the tagline, “Abundant Life for Seniors”.
When it came time to select an agency to manage the digital rebranding activity, WSI participated in a competitive bid process and was selected to design the websites, implement and manage the transition strategy of the reinvigorated brand across 8 separate websites and scores of other digital properties.  “We selected WSI owing to the high quality of their design proposal and the results to date from their previous digital marketing initiatives” says Stephanie Coutros, Digital Marketing Director for the company. “We look forward to a continued relationship with the WSI team.”
The company’s larger statewide brand presence will be reflected in a series of web properties which represent the individual communities, the corporate entity, and the UMC Foundation which is the charitable donation arm of the brand. New to the brand is also UMC HomeWorks, a new service dedicated to supporting seniors in their homes around the communities.  The revised individual community names retain their heritage, but align with the parent organization;

WSI’s Rebranding Strategy for United Methodist Communities

Any kind of rebranding activity is a complex affair, especially one involving such an established brand with multiple locations all with individual digital assets. The WSI approach to rebranding is comprehensive and includes the following major elements:

  1. Design of a cohesive the look of the brand across its web properties.
  2. Increase the type and variety of conversion tactics used, and improve the use of video and enhanced photography.
  3. Minimize the impact of NAP changes on local search prominence through careful review of hundreds of existing brand syndications.
  4. Create a large mass of blogs and other content to quickly and consistently increase the presence of the new brand using sites like Blogger, Weebly, WordPress, and Tumblr.
  5. Determine a care redirect strategy that preserves most of the domain authority achieved through the old domain.
  6. Prepare a rebranding strategy for primary and secondary social media channels with new graphics and copy where appropriate
  7. Implement more advanced analytics for goal and event tracking of new elements like video views, loyalty, demographics, as well as conversion analysis
  8. Monitor results, make changes, repeat.

The WSI approach is characterized by careful attention to detail and proactive engagement with the client team, and staff to create a real team oriented rebranding activity.

Call WSI for a Digital Branding Overview

No one has more experience in creating a digital brand than WSI having done this for hundreds of clients over our 20 year history.  If you are contemplating a rebrand of your company or franchised business, you owe it to yourself to call us today.
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WSI Partners with Kuehn Bevel

Kuehn Bevel - bevel edge molding
WSI, the world’s largest internet marketing company, announces it has partnered with Kuehn Bevel, ( America’s leading manufacturer of decorative bevel edge molding and the source for high-quality decorative countertop edge products in laminate, solid surface and wood.

The Kuehn Bevel Difference

For almost 30 years, the family-owned and operated business has provided innovative and decorative edge products to the laminate countertop industry. Imagine a countertop in any of the hundreds of laminate patterns or colors available from Formica®, Wilsonart®, and other brands with matching or contrasting high-quality beveled countertop edges.  Unique products such as Kurv Edges, and Lakor Countertop Edges, are a unique Kuehn Bevel offering. The company even manufactures laminate backsplashes, and interior design elements such as window sill treatments and chair rails to completely finish the design of a room.

WSI Marketing Program for National Brand Development

WSI consulted on the re-design and development of Kuehn Bevel’s new website, and constructed a broad national marketing program, which is focused both consumers and countertop fabricators.  The program is designed to bring new life to the laminate countertop industry and continue to build brand recognition for Kuehn Bevel.
Through its elite national branding program, WSI customized a content strategy for Kuehn Bevel through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers search for terms related to laminate countertop edge options. These key search terms were then correlated into the website through strategically written web copy.  WSI’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly in addition to several other content distribution platforms.

Contact WSI Today

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free marketing analysis and consultation.
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WSI Digital Marketing has recently launched SEO efforts for two more locations of MorningStar Senior Living, a network of over 20 senior living communities located in the Western US.

The Sagemont School, accredited by the Southern Association of Colleges and Schools (SACS,) is a respected college preparatory school. The school offers a rigorous academic curriculum and was voted the top private High School in Weston.
Sagemont’s Broward preschool starts at 3 years of age. The K-5 Lower School Campus, offers core concepts in a creative and nurturing environment combined with weekly specials that include science, art, music, Spanish, swimming, PE, media and technology. At their Broward High School Upper Campus, Sagemont students choose from a variety of regular, honors and AP course work. In addition, students share in a networked wireless tablet environment and participate in a comprehensive guidance program for college entrance.
WSI Online Solutions is a top SEO company in South Florida having worked with dozens of Broward County area clients. The program for the Sagemont school will involved on-page optimization for targeted keywords such Pembroke Pines Elementary School, Middle School Davie and Middle School Weston to help drive traffic to the website and increase the number of tour requests from the parents of prospective new students. WSI’s SEO program includes updating the local business listings for the school. A key part of WSI’s search engine optimization campaign will focus on the creation of additional content to be added to the website, and to blog posts on Blogger, WordPress, Weebly and Tumblr.
During the coming months WSI will continue to create informative blogs posts that will increase interest of prospective parents for touring the school and distribute those blogs online as well as create searched optimized content for the website.
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WSI Adds Two More Locations to MorningStar SEO Efforts

Assisted Living

Assisted Living

WSI Digital Marketing has recently launched SEO efforts for two more locations of MorningStar Senior Living, a network of over 20 senior living communities located in the Western US.
The first implementation for the Phoenix location continues in the off page optimization phase and all signs remain positive.  The efforts have resulted in 14 new 1st page rankings, and over 275 lead forms and calls from organic visitors
The 2nd location, MorningStar Senior Living of Sparks, after only two months has seen a tremendous increase in first page rankings and an uptick in visits and leads as well.
After the success of the first two initial locations, MorningStar has expanded the program to include two additional locations:  MorningStar at Arrowhead, which is located in Glendale Arizona, and MorningStar at Bear Creek which is located in Colorado Springs. These locations will use the same success formula as the others, including both on-page optimization and off-page optimization.
For the on-page optimization, we have focused on 5 pages for each community on the main MorningStar site.  Since each community offers a different mix of services, the keywords mapped to the pages differ across communities.  You can see the pages optimized for these two communities here:
Memory Care Colorado Springs
Assisted Living Memory Care
Dementia Care Colorado Springs
Alzheimer Care
Assisted Living Dementia Care
Assisted Living Phoenix AZ
Assisted Living Sun City AZ
Assisted Living Glendale AZ
Senior Living Glendale AZ
Memory Care Sun City AZ
The off page optimization is now beginning for both of these communities.  In addition to registering the communities in various business directories, we will be expanding their presence on line through customer reviews, as well as a concerted blogging effort. These high quality blogs will be syndicated to TumblrWordPress, Weebly and Blogger and in concert should propel both of these new communities up in the rankings, just as it has for the first two.
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OBP Retains WSI to Build New Website & Implement Local SEO Strategy

Ottawa Building PermitsOttawa Building Permits is a new company headquartered in Ottawa, ON. Their mission is to simplify the building permit application process that is required by law for most construction projects. They offer their services to homeowners planning a renovation and contractors who require building permits for their jobs.
As part of their full service solution, they will conduct a complete site measure of the property, create a full set of drawings, complete and submit the application documents to the City of Ottawa and deliver the approved building permit back to their client. Their service area includes Ottawa West (Kanata, Nepean), Central Ottawa (By-ward Market, Centre Town, the Glebe, Sandy Hill, Lower Town, New Edinburgh) and Ottawa East (Gloucester, Orleans, Cumberland).
New Responsive Website
As this was a new start-up company, our client had no previous on-line presence. WSI eStrategies Ottawa first step was to create a responsive website with the goal of providing information in a straightforward way. The end result was a clean looking site with easy to find relevant information and strong calls to action. We created separate pages for their 2 main target groups, building permits for homeowners and building permits for contractors. We created a City of Ottawa resource page outlining essential information pertinent to Ottawa. As the company grows, we can then add more city pages, which will also benefit future SEO efforts.
Our Local SEO Solution
Our local Search Engine Optimization solution began with extensive keyword research and competitive analysis to determine the most relevant keywords to focus on. We then implemented the on-page optimization for the top 5 keywords. We created and verified a new G+ business page and educated the client on the importance of always asking for reviews from each their clients as a business ‘best practice’.
New and informative blog posts are being added to the clients website as a way of providing relevant information to homeowners and contractors interested in the building permit process and how it relates to and affects them when beginning any type of renovation or building project. This also supports our SEO efforts by ensuring ‘fresh’ content is being added to the site on a regular basis.
To take this a step further, WSI also created offsite blogging accounts with Tumblr, WordPRessWeebly and Blogger as a way of syndicating and sharing these informative blogs with links back to our clients website.
We look forward to building a strong business partnership with Ottawa Building Permits and overtime see first hand how good SEO implementation will increase their rankings in the search engines and build their brand awareness here in Ottawa.
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