Ottawa’s Largest Locally Owned Hardware Store Renews SEO in 2016

Ottawa Fastener Supply
For over 3 decades, Ottawa Fastener Supply has been Ottawa’s top trusted and largest family owned Hardware Store with more than 40 employees. OFS also known as ‘The Tool & Equipment Store’ is a leading supplier of fasteners, tools and outdoor equipment for homeowners and professional trades and an authorized repair facility for many brand name power tools.
In Aug of 2015, Ottawa Fasteners Supply retained the services of WSI eStrategies in Ottawa to conduct an extensive Search Engine Marketing campaign which included a brand new redeveloped WordPress website with a 10 page/keyword SEO campaign focused around broad Hardware Store searches.
After optimizing all 10 pages and only 6 month in, WSI has pushed 7 of our chosen prominent keywords in the top 3 positions of Google’s Search Engine. These increased SERP ranks has meant higher web volume and increased stability for OFS in Ottawa.
View some of our optimized pages here:
Hardware Stores Ottawa
Power tools
Outdoor Power Equipment & Husqvarna lawn tractor
The Tool & Equipment Store
Ottawa Fasteners Supply has retained WSI for another SEO cycle in 2016, as we are now ready to rotate out several top-ranking keywords and optimize and create additional SEO pages to build on our current successes.
Our new focus in 2016 will be optimize 5 additional web pages focused around big brand names like DeWalt, Milwaukee, Mikita and Bosch. We will continue our strong linking strategy by syndicating to high quality content to blog sites like Tumblr, WordPress, and blogger and gain more rank in the prestigious 3 pack of local search by acquiring Google My Business reviews and creating and claiming quality citations and directories listings.
After only a few months in our new SEO cycle focusing on our brand name keywords, we have already achieved 1st page rank for many of our geo-targeted terms and have already begun to lay the groundwork for a phase 3 strategy.
WSI eStrategies is a premiere Internet Marketing firm in Ottawa, Canada focused on providing the latest and most advanced Internet Marketing Strategies for business of all sizes. Adhering to Google strict guidelines and regulations in regards to search engine marketing, we pride ourselves on providing high quality search results using only white hat tactics. WSI eStrategies works along side some of the brightest minds and suppliers our industry has to offer.
If we are not completely sure our online marketing efforts can realistically help your business, we wont sell it to you.
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National Payroll Processing Company Retains WSI for Digital Marketing Services

The Payroll Company (TPC) is a Payroll Processing and Human Resource Outsourcing company located in Middleton, WI.  Founded in 1999, TPC serves thousands of clients and their employees across the U.S.
TPC has been a long time client of WSI starting with a website rebuild in 2014. Recently, WSI was hired to rebuild the TPC website to make it more modern, responsive, and to showcase the primary products and services offered by TPC.  In addition, we continue to implement an SEO-Content Marketing plan for the company in order to increase the firm’s visibility on the search engines and social media.
As part of the digital marketing plan, we are optimizing several pages of the website for the relevant and highly searched keywords by their targeted prospects. These keyword phrases align with the company’s primary services, including:

With the SEO optimized pages now up on the site the off-page optimization is beginning.  Initial off-page strategy includes citation building for the company as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Tumblr, and Blogger. Each month the SEO implementation will be monitored and carefully tracked.  Key metrics that will be measured include links, keyword rankings, organic visits and leads from organic visitors.
About WSI
WSI is one of the world’s largest digital marketing agencies and a leader in Internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.
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WSI Provides Digital Marketing Services for Tashman's Home Center

Tashman Home Center is a Hardware and Home Improvement store located in the West Hollywood community of Los Angeles, CA. Tashman’s is a family owned business that began in 1961 as a screen repair business and rapidly expanded to a total hardware store and licensed contractor. Tashman’s carries only the finest manufacturers—those that can deliver the highest quality products at a fair price. They specialize in the installation of windows and doors, screens and glass, closet interiors, bath enclosures and much more. If they install it, they guarantee it.
From the base store on Santa Monica Ave. in West Hollywood, Tashman’s serves the entire Los Angeles region including Westlake Village, Thousand Oaks, Studio City, Beverly Hills, Malibu, Santa Monica, and Pacific Palisades.
Hardware:  Along with traditional hardware and building supply items Tashman’s Home Center also stocks specialty items including plumbing supplies and fixtures, paint and paint supplies, electrical supplies and light bulbs.
Windows and Doors:  The high quality doors and windows carried by Tashman include wood, vinyl, fiberglass, aluminum and soundproof windows.  The variety of doors includes exterior and entry doors, front doors, security doors, sliding glass doors, bifold and patio doors, closet and barn doors.  In addition to stocking these items, Tashman installs them for homeowers and property managers.
Screens and Glass:  Screens have changed a lot since 1961.  Tashman’s carries standard window screens and screen doors as well as retractable screen doors and windows, security screen doors, pet screens and more.
In March, 2016, WSI WebSense was retained to increase business for Tashman who had recently undergone a rebranding program and website redevelopment. WSI was asked to improve the search engine rankings. Our initial digital marketing activity consisted of extensive keyword research and optimization of website pages. We have also initiated a focused paid-search advertising and social media marketing campaign.
WSI’s keyword research into the three divisions of the company identified the primary keywords that account for the majority of searches per month. In addition, dozens of specific terms such as “glass sliding doors” and “retractable screen doors” generate specific searches. The initial on-page optimization process included adding pages for the specific product categories in these three divisions. In addition we are registering Tashman in various business directories, expanding their presence on line through customer reviews, as well as a concerted blogging effort. These high quality blogs will be sent weekly in newsletters to the target audience.
Additionally, we will syndicate the blogs to TumblrWordPressWeebly and Blogger which is designed to improve the rankings of these new pages. In the months ahead, WSI plans to enhance Tashman’s Home Center’s SEO campaign, analyze the effectiveness of the paid-search advertising, and continue to complement both efforts with social posts on the company FacebookTwitter and Google Plus pages.
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GTI Travel – The Leader in Corporate Travel Services Engages WSI to Expand its Digital Presence

GTI Travel
GTI Travel is an award-winning corporate travel management company.  An innovative leader in business travel, GTI specializes in helping clients analyze travel policies in order to develop solutions that provide better service with cost savings. GTI offers customized travel solutions to both small and large companies.  With 4000 locations in over 140 countries and the latest in technological travel management software, GTI helps corporations get their business travelers to their destination in the safest, most efficient way. However, despite the fact that GTI Travel has a client retention rate of 98%, they needed some help in reaching new clients. Fortunately, they discovered the digital marketing experts at WSI who are helping them to create a better digital marketing footprint.
WSI is engaged to help bring qualified traffic to the GTI website and convert that traffic into clients for GTI.  For this purpose, we identified keywords to bring in the right kind of visitors to their website. Our analysis showed that clients used both the term “corporate” and the term “business” in their searches.  Moreover, we could see that some clients were searching for “travel agencies” while others looked for “travel companies” or “travel management.” WSI realized that to optimize website presence, GTI’s website needed landing pages for all of these terms. Based on our research, the key landing pages on GTI’s website were identified and those web pages were optimized for all of the SEO keywords we had identified. Some of these pages are:
Now that WSI has completed the on-page optimization of the website, we are continuing with the off-page optimization. As part of the off-page strategy, we are creating valuable content on behalf of GTI and publishing it on blogging platforms such as WordPress and Weebly.  In addition, this content will be syndicated to GTI’s social media platforms.
WSI is enjoying working on behalf of this global leader in travel management and look forward to a long-term relationship with GTI travel.  Most importantly, we are confident that we will have a positive impact on GTI’s business as our digital marketing efforts begin to attract clients who need GTI’s professional services but would not have been able to find them previously.
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Horizon PaintWorks selects WSI to help build their online presence

Horizon PaintWorks is a Division of Horizon Home Remodeling Company based in Suwanee, GA.  They have been working exclusively with homeowners in the Atlanta Metro Area for over 12 years and in the Home Remodeling Business for over 20 years.
Horizon Paint Works is a family owned and operated company, whose mission is to help homeowners protect and improve their most valuable investment – their home.  We accomplish this by providing you with excellent customer service, professional advice, quality services and professional craftsmen who are committed to their craft.  Our goal is to build a long lasting relationship with our clients by providing quality work at reasonable prices, delivered by our friendly, courteous and professional team.
WSI was hired to help them build their online presence by developing a new responsive Website and implementing an SEO strategy.  The initial website has been built and we are now implementing a Local SEO strategy including developing targeted market content pages leveraging keyword research and will also implement a blogging strategy to help build traffic and backlinks to the site.
The initial on-site optimization effort included development of 5 pages based on their portfolio of Services.  You can see the optimized service pages by clicking on the links below:
Exterior Painting
Interior Painting
Cabinet Painting
Deck Staining and Painting
Fence Staining and Painting
With the SEO optimized pages now up on the site the off page optimization is beginning.  Initial off page strategy includes an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger, Tumblr and Google +. Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.
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