WSI Digital Marketing has recently expanded its SEO efforts for Gilmore Heating Air & Solar, a family owned HVAC business in the Sacramento area of California.
The first implementation of SEO resulted in a more than 150% increase in visitors, over 200% more new users, and the average number of page views was up nearly 100%. Mobile was the biggest problem area and having made some major improvements to their Duda mobile site, mobile traffic was up 600% in 2015 over 2014.
After the success of the past year with their SEO campaign, Gilmore has agreed to a new site which will be designed as a Responsive Website and will eliminate the need for a separate mobile platform. The new site will build upon the success of the current site but will be architected from the ground up with SEO optimization in mind.
For the on-page optimization, we have expanded to over dozen pages of highly optimized content on the current website. Here is an example of top 8 pages optimized for the primary business services in the Sacramento area:
The off page optimization continues for Gilmore Heating Air & Solar. We continue to registering Gilmore in various high-quality business directories online, we publish weekly blog content onsite as well as syndicated to Tumblr, WordPress, and Blogger. The blog content is also posted to Facebook, Twitter, and Google+. All of these efforts continue to improve the rankings, visits, and page views on the site.
Finally, we are working on Conversion Optimization and have added new CTAs (Calls to Action) and are measuring the effectiveness of each and improving on this strategy each month.
WSI and Gilmore are looking forward to the new website is launch which will showcase the best of the SEO efforts and Conversion strategies on a state-of-the-art web platform.