It’s easy to understand why website owners get confused about how to improve the results from their digital marketing efforts by fully leveraging assets such as their website.
In the past, SEO meant focusing on where you ranked for certain keywords. However, these days it’s about building your overall digital audience whether that be on your website, email marketing list or social media networks.
An easier way to understand it is to think of SEO as the process of building targeted and relevant traffic to your website.
The problem with SEO is there is so much conflicting information about what works best, it’s hard to start. Read more…
The post originally appeared at http://www.wsiworld.com/blog/id/2919/seo-advice-straight-from-google