Imperial Mortgage & Real Estate Services, a local independent realtor and mortgage broker, has engaged WSI to implement an SEO program to promote their knowledge and services in the Placer County, Sacramento County, and Nevada County areas. The goal of the engagement is to improve their online presence through optimized and engaging content, thus improving search ranking and lead generation.
WSI has begun the process by optimizing the 4 key services for Imperial Mortgage & Real Estate Services:
The optimization considered search behavior of a variety of target personas, from first-time homeowners to aging seniors who are downsizing for retirement.
In addition to onsite page optimizations, WSI is also be providing monthly content marketing to support Imperial Mortgage & Real Estate Services News Blog and Social sites.
Tracking has begun and the website is performance has been accurately benchmarked. Activity is beginning to increase with the addition of quality content. WSI is excited to be part of the growth of Imperial Mortgage & Real Estate Services.