Why you Need to Level up Your Landing Pages

When it comes to landing pages, the numbers are skewed. Landing pages do a staggeringly effective job at converting site visitors into paying customers. But directing customers to a standalone landing pages is an underused tactic.
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As a general rule, when the numbers don’t add up, it means there’s an opportunity for businesses. Even though landing pages are slowly becoming the standard, implementing them now will still give you a significant edge over at least a few of your competitors. Leveling up your landing pages can improve your conversion rate, which impacts your bottom line. And the best part? You can do it without increasing the number of visitors to your site.
To give businesses an idea of how much of a difference landing pages can make, we found some stats highlighting Why You Need To Level Up Your Landing Pages.
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Since you’re looking for information on landing pages, you’ve probably heard using a homepage as a landing page is a bad idea. Unfortunately, most businesses take this to mean they can create one landing page – a home landing page – as a catchall for every campaign they’re running. In fact, 52% of marketers (for shame!) don’t even create a new landing page for different marketing campaigns.
In the same way it’s suboptimal to send every single site visitor to your homepage, it’s a mistake to send email subscribers, social media follows and PPC traffic to the same landing page. Each of these channels has unique methods for getting visitors to click through, and different promises and goals once they do – so why would you send them to the same generic page?
Start embracing the power of landing pages by creating specific pages for each of your various traffic streams. It won’t be long before you experience more success and higher conversion rates!
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The maxim “less is more” applies to many things – landing pages included. However, the fact that 48% of landing pages contain multiples offers suggests the majority of businesses haven’t yet made the connection. The temptation to cram more than one offer onto the page you know visitors land is strong – but don’t do it. Customers don’t want to be confused or oversold and offering something other than exactly what they’re expecting actually does both. Craft strong, confident offers and trust your landing pages to do their work! Oh and don’t forget to include a call to action as a single call-to-action button can increase conversions by 62%.
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If you have a couple of landing pages and aren’t getting the results you want, don’t give up quite yet. As we’ve discussed, the more you connect the messaging of your landing page to the arriving audience (and the channel they used) the better results you’ll get. If this means creating more landing pages – even different ones for segments of the same audience group – then do it (the stats have your back).
If all else fails, try adding some short explainer videos to your landing pages. Using videos on landing pages can increase conversions by 86% – anything capable of producing results that good is worth a shot!
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One of the biggest factors that stunts the success of marketing campaigns is not testing vital components like landing pages! The fact is landing pages are where the magic has to happen, so absolutely need to be sure that every aspect of the page is contributing to conversion! You’ve spent the money and dedicated time to funnelling visitors to a certain page with an exact message – but then you don’t test to make sure the headline or call-to-action button isn’t confusing customers?
61% of customer do less than five tests per month on their landing pages; excuse me for saying it again but – this is an opportunity! Test your landing pages components, tweak based on your findings and enjoy the increased conversions with just a little bit of extra work.
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Last but not least, we come to a pretty straightforward fix for an all-too-common landing page mistake: too many form fields. Yes, we live in the Information Age, which means every little detail you can pull from your potential customers can be used to your advantage. But you know what? One or two pieces of information are a lot better than zero, which is what you’ll get if you present customers with a 15-field form!
The proof is in the pudding: a company found that reducing the number of form fields to 10 or under increases conversions by 120%. I’ll go a step further and suggest you keep the number of form fields to less than 5 as I’m a firm believer in keeping things as simple as possible.
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Thank you for reading about the power of the Landing Page. If you have any questions, or would like to give Landing Pages a try for one specific product or service, we would love to help you. Here’s the full infographic, for your sharing pleasure:

Eye-bot Aerial Solutions Sees SEO from a New Perspective

Since the FAA has allowed for the widespread commercial use of drones, Eye-bot Aerial Solutions has been providing the Tristate area industries the opportunity to gain a competitive advantage through enhanced data collection via the latest in cutting-edge drone photography and 3D modeling services.
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The aerial photography business has been providing fully insured, FAA-certified aerial assistance to a number of industries, to include:

With custom-designed solutions, the services of Eye-bot are designed to deliver highly accurate data on the state and position of company assets. Unlike other drone service companies, with Eye-bot, customers do not have to buy or lease equipment, making the use of drone services faster, safer, and more economical. Services include but not limited to aerial photography services, aerial photogrammetry, drone inspection services, drone mapping services, and other UAV services.
To bring Eye-bot’s web presence to a higher level, the digital marketing experts at WSI custom-tailored an SEO marketing plan designed around essential keywords integral in boosting the drone aerial photography firm’s search ranking and web presence. To ensure the company website was aligned with the company’s high-tech brand image, a mobile device friendly website was designed to increase ease-of-use and visibility.
Giving it an edge over other UAV companies, WSI also helped the drone service company enact a blog campaign designed around the benefits of drone use and its service specialties. Published on and off-site via WordPress, Tumblr, Blogger and Weebly, page ranking and site traffic will earn a much-appreciated boost via the easy addition of such syndicated, shareable content.
WSI looks forward to helping Eye-bot continue to achieve new levels of success as the drone service industry grows.
About WSI – We Simplify the Internet:
WSI is the world’s largest network of Digital Marketing Consultants. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2017, WSI received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.
The blog was originally posted on https://www.wsiebranding.com/eye-bot-aerial-solutions-sees-seo-from-a-new-perspective/

Chicago Law Firm Hires WSI for SEO Digital Marketing

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McKenna Storer, top-rated insurance defense and corporate law firm located in Chicago, hired WSI for implementation of a search engine optimization (SEO) and digital marketing program. WSI’s personalized and holistic approach to online marketing and law firm SEO was an important factor in the hiring decision.
For more than 60 years, the attorneys at McKenna Storer have been delivering outstanding legal representation to their clients in a broad range of practice areas that include insurance defense, complex and toxic torts, construction litigation, professional and medical malpractice defense, banking and commercial finance, bankruptcy, trusts, and probate. Fortune 500 companies and large corporations, as well as small businesses and individuals, have come to rely on McKenna Storer attorneys to help resolve difficult disputes, handle complex litigation, seal critical deals and provide sound legal advice.
Because McKenna Storer is located in one of the most competitive legal markets in the United States, WSI crafted a digital marketing program using a lean approach.  With a primary focus on long-term results, some of the services in this legal marketing plan included a new professional design for the firm website (implemented by the firm’s web developer), persona research and development, content marketing, social media optimization, and SEO plan.
Implementing Law Firm SEO
The SEO program created for McKenna Storer focuses on increasing visibility for the firm’s web pages that focus on some of the key areas of law practiced by their attorneys. The keyword topics for those practice areas include:

 
Content Marketing for Lawyers
Because the content marketing plan is important to increasing online visibility for lawyers and a law firm, McKenna Storer wasted no time before implementing a blogging schedule for designated attorneys. To kick off the process, WSI held a blogging workshop to provide guidance on reaching prospective clients, target audiences and blogging best practices.
To complement the content marketing and SEO efforts, WSI completed some social media optimization with the existing Facebook page and built profiles on LinkedIn, twitter, and Google+. Helpful content relevant to latest developments in the firm’s various practice areas will also be shared on WordPress, Tumblr, Blogger, and Weebly.
WSI is the largest organization of digital marketing consultants in the world, with offices in more than 80 countries. Offering a full range of digital marketing services including website design and development, search engine optimization, search engine marketing (paid search advertising), email marketing, social media marketing, marketing automation and much more. WSI eMarketer is the local WSI office in the Aiken, SC – Augusta, GA metro area.
For more information on WSI’s capabilities and strategies around SEO, Search Engine Marketing, Paid Search (Google AdWords, Facebook ads, etc), Marketing Automation, and online marketing opportunities in general, please email us for a free analysis and consultation.
This post was first published at:  http://www.wsiemarketer.com/blog/mckenna-hires-wsi-law-firm-seo/
 

Reclaimed Lumber Company Chooses WSI for SEO

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The Lumber Baron offers a variety of reclaimed lumber types – redwood, cedar, Douglas fir, and hardwood – available for purchase as is or freshly milled.  The Lumber Baron has been in business since 1978 and is family owned and operated in the San Francisco Bay area.
In August, WSI was selected to implement a new SEO plan that included keyword research and creating new pages on their website directed at the top keywords.  WSI focused on 5 keywords to increase The Lumber Baron’s rankings:

  1. Cedar Lumber for Sale – https://www.thelumberbaron.com/cedar-lumber-sale/
  2. Reclaimed Lumber for Sale – https://www.thelumberbaron.com/redwood-lumber-sale/
  3. Reclaimed Hardwoods for Sale – https://www.thelumberbaron.com/reclaimed-hardwoods-sale/
  4. Reclaimed Douglas Fir for Sale – https://www.thelumberbaron.com/reclaimed-douglas-fir-for-sale/
  5. Reclaimed Redwood for Sale – https://www.thelumberbaron.com/reclaimed-redwood-sale-2/

These new pages contain links to other pages on the site, thereby increasing the time visitors spend on the site and the number of pages they visit.  Through Google Analytics, these metrics, as well as keyword integration, will continue to be monitored and tracked.
Additionally, WSI was tasked with increasing their online presence through social media and content marketing.  We have also created offsite blogs for The Lumber Baron on WordPress, Blogger, and Tumblr to help expand their brand and build greater awareness for their products.
This post originally appeared:
About WSI Connect:  https://wsiconnect.com/blog/reclaimed-lumber-company-chooses-wsi-seo/