EcoSmart Home Services, based in Berlin Connecticut, has partnered with WSI for an all new website with SEO as the focus to help increase their digital presence, increase their customer base, and promote the variety of home energy services they offer.
EcoSmart provides solutions for saving home owners money on their utility costs by conducting energy audits which determines which upgrades make the most sense for the client. They offer improvements like solar, attic insulation, air sealing, and HVAC upgrades.
The new responsive website was launched in October of 2017. Built on the WordPress platform, the site was designed to give visitors the overall sense of what the companies mission is and keep current and future customers informed of the latest in energy solutions and programs available. Monthly blogs posted on a variety of platforms including, WordPress.com, Blogspot.com, and Tumbl.com. Blogs are also posted on social media sites Facebook and Twitter.
WSI engaged the staff at EcoSmart to determine the top services they wanted to promote on the new site and then were able to create a list of keywords to incorporate in the site. Nearly all the 30 pages on the site have been optimized for search for each individual service or program. The primary services and programs that are the focus include the following keywords and related pages:
- Home energy Audit: http://ecosmartct.com/energy-audits/
- Solar: http://ecosmartct.com/solar/
- Insulation: http://ecosmartct.com/insulation/
- HVAC: http://ecosmartct.com/heating-cooling/
- Rebates and Financing: http://ecosmartct.com/rebates-financing/
- Air Sealing: http://ecosmartct.com/air-sealing/
- Blower Door Test: http://ecosmartct.com/air-leak-blower-testing/
These keywords are tracked for on all platforms (desktop, mobile, tablet) to monitor traffic and then can tailor the content to adapt to the results. Submission forms are tracked as well to determine the best positioning on the site to help increase direct engagement with the company.