WSI extended its partnership with Eastern New Mexico State University to continue SEO and online marketing initiatives for the university. For over 80 years ENMU has prepared students for careers and advanced study. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.
ENMU has worked with WSI for over two years to improve its online visibility to prospective students. WSI previously completed an in-depth on-page search engine optimization and keyword analysis to develop baseline metrics and initial campaign strategies. To assist in delivering ENMU’s message of quality, affordable and convenient education programs to more prospective students, WSI will continue its campaign initiatives with greater focus. After reviewing ENMU’s program priorities and campaign goals, WSI and ENMU identified five key programs to highlight. These five programs and their respective optimized web pages are:
- Bachelor of Applied Arts and Science: https://www.enmu.edu/academics/degrees-programs/undergraduate-degree/bachelor/bachelor-applied-arts-sciences-baas
- Bachelor of Fine Arts, Design: https://www.enmu.edu/academics/degrees-programs/undergraduate-degree/bachelor/bfa-design
- Financial Planning Certificate Program: https://www.enmu.edu/academics/degrees-programs/graduate-programs/certificates/financial-planning-certificate-program
- CDIS / Speech Pathology Program: https://www.enmu.edu/academics/degrees-programs/undergraduate-degree/bachelor/speech-pathology-courses-online
- Masters in Education Administration: https://www.enmu.edu/academics/degrees-programs/graduate-programs/online-masters-in-education-administration
ENMU’s custom program includes organic search engine optimization as well as a market-segmented paid advertising approach that leverages multiple types of display and remarketing advertising. This will continue to forward the goal of increasing ENMU’s sites’ search engine page ranks and on-site conversions. Beginning with developing keyword optimized blogs describing the highlighted programs’ unique offerings, WSI’s SEO strategy to reach more prospective students includes both on and off page optimization. This work sends direct as well as indirect traffic to the site, increasing the page rank. These blogs will be posted on Blogger, WordPress, and Tumblr. Lastly, for visitors to ENMU’s sites, WSI continues to engage prospective students through diverse remarketing campaigns that reinforce ENMU’s message, increasing repeat visitors to the site.
As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.
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This blog was originally posted at: https://wsiconnect.com/blog/new-mexico-university-continues-partnership-wsi-seo-content-marketing/