WSI has announced that it has recently partnered with Seth A. Leeb Architect of Parsippany New Jersey to redesign their website, increase their web presence rankings and implement a digital brand marketing program for the organization. The new Seth A. Leeb Architect website can be viewed at https://leeb-architecture.com. Seth A. Leeb, AIA currently heads his own architectural design firm in Parsippany, New Jersey. The three-person firm includes a licensed Architect and two Architectural Project Managers. Although the firm has a diverse practice, including commercial, industrial and religious buildings, the firm’s specialty is period residential additions/renovations of various sizes. This year marks the firm’s twentieth anniversary. WSI Marketing Program For Seth A. Leeb Architect
Mr. Leeb’s original website was not visually compelling and had absolutely no optimization for search. WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for that would drive both residential and commercial architecture projects in New Jersey. WSI reviewed and did extensive background research on the Architectural industry as well as the current trends in commercial architecture and residential architecture to come up with the visual concept of the new Seth A. Leeb Architect website. As a result of Detailed Search Term analysis localized to northern New Jersey., WSI created SEO optimized page content catering to the unique service offering of the Seth A. Leeb Architect brand. These include:
The marketing program that WSI has implemented for Seth A. Leeb Architect includes organic Search Engine Optimization, content marketing and Social Media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including, WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.
Results in Short Order
In a NYC suburb area crowded with freelance architect’s, Seth Leeb’s website stands out. A tally taken only 3 months after start of the program indicates Mr Leeb has had over a dozen requests for new bids and has closed business worth well over $100K. We expect lead arrival will only go up from here. Mr. Leeb advises that his last website brought in only one or two leads per year. Call WSI for a Digital Branding Overview For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today? This Blog Originally published at https://www.winm-nj.com/blog/seth-a-leeb-architect-retains-win-marketing-winm-for-web-development-and-marketing-program/
TravelManor is a corporate travel agency that excels in tailoring cost-effective, stress-free travel solutions for corporate groups and individuals. As a franchisee of the Harvey World/Bidvest group, this forward-thinking business travel agency draws from a tried-and-tested supplier pool that allows them to negotiate extremely competitive flights, accommodation rates and transfers. Their core team is situated in Cape Town, South Africa, and includes 9 of the industry’s most seasoned travel consultants, who bring a combined 128+ years of expertise to the table. How the WSI & TravelManor Journey Began When TravelManor came on board with WSI in December 2016, their website was far from optimal for conversion and on-site optimisation was lacking. To start with, the WSI team tackled the following aspects of the corporate travel agency’s website:
The homepage layout was revised for optimal conversion.
Existing pages were adapted according to up-to-date keyword research to improve organic ranking and Adwords relevancy. Content placement was revised for optimal conversion.
Existing images were replaced with high-quality images that were chosen to connect more effectively with the target market and existing website users.
Next up: An Effective Pay Per Click Campaign WSI started by implementing a 90-day test programme on the Google search engine, monitoring and adjusting the campaign weekly to optimise results. The Power of A Content Marketing Plan At WSI, we firmly believe in understanding exactly what your prospective and current customers need to know, and then using these insights to produce optimised content based on keywords that have already been shown to drive organic search traffic and conversions. The key lies in delivering this content in a relevant and compelling way to grow our clients’ businesses by seeding and promoting the content by means of a business’ social networks. To do so for TravelManor, the WSI team did extensive research to better understand the corporate travel industry, identify key issues within this industry, got to grips with the what companies look for in business travel agencies, and how agencies, in turn, are fulfilling the needs of their clientele. The next step was to craft authoritative blog posts on a monthly basis, prepared according to relevant and interesting topics that were the result of these findings. This included topics such as understanding and managing business travel risks; the importance of green due diligence in corporate travel; how Millennials are changing the face of business travel; innovate travel expense apps for busy jetsetters, and more. Social Media Selling WSI also established a firm social presence for TravelManor, to serve as the foundation on which we could implement and publish the content marketing assets created in line with our online marketing strategy. These platforms include Facebook Business, Google+ Local, Twitter and LinkedIn. Having laid the groundwork for the business’ online presence in this way, we then proceeded with a personal LinkedIn Marketing plan for key team members. These campaigns focus on increasing connections with relevant contacts and then building on those relationships until such time as it’s appropriate to reach out and ask for a meeting. Underpinning the Plan As part of the SEO campaign for TravelManor, WSI created off-site blogging platforms on WordPress, Blogspot, Tumblr, Postach.io and Weebly and shared relevant content across these platforms. This content was then syndicated across various social platforms to increase the reach thereof. What The Future Holds TravelManor’s digital marketing strategy therefore includes a two-pronged approach. Firstly, a search marketing strategy, the purpose of which is to significantly elevate the business’ exposure, to ensure that they will be found when people are searching on Google for corporate travel agencies in South Africa; and secondly, the LinkedIn strategy, which comes down to good ol’ fashioned networking on steroids. We are confident that, in tandem, these two strategies will gain in momentum exponentially, and increasingly deliver the new business opportunities that the TravelManor team are keen to find. Originally posted at: https://blog.wsiwebmarketing.co.za/corporate-travel-agency-marketing/