by Art Millington | Aug 16, 2021 | Client Case Studies, Local SEO
As more and more aging people choose to live independently, the demand for home care assistance increases. In-home care services are typically provided by home health aides who are HHA or CNA-certified. They perform tasks such as preparing simple meals, light housekeeping, errands such as trips to the supermarket, post office or dry cleaners, medication reminders, and so on. They are also trained to provide meaningful companionship to seniors. For elderly people with health conditions that require more help, these professional caregivers can also provide dementia care, Alzheimer’s care, private duty care, mobility assistance, or even 24×7 or live-in care if needed. Families typically hire home care providers to care for their senior loved ones through home care agencies. They may hire them on a long term basis or use respite care to give family caregivers a break every now and then.
Based in the Greater Boston area, Visiting Angels Newton/Canton is a home care agency that provides high caliber in-home care services specifically in Newton, Brookline, Chestnut Hill, Watertown, Roslindale, Hyde Park, Upper Back Bay, Canton, Dedham, Needham, Norwood, Stoughton, Wellesley, Natick, and Westwood. It is a high quality home care agency which has won the Best of Home Care Leader in Excellence Award; the Best of Home Care Provider of Choice Award; and the Best of Home Care Employer of Choice Award from the national client satisfaction survey firm Home Care Pulse six years in a row.
With a large baby boomer population, the in-home care services sector is very competitive in the Boston area. To help generate leads online, Visiting Angels Newton/Canton has engaged WSI to perform local SEO since 2018. Since then, we have been able to significantly increase the number of pages that the website ranks on the first page of Google search results, as well as the website traffic. We are pleased that our client is continuing this program this year.
While WSI is successful in helping Visiting Angels Newton/Canton find customers, the home care agency is hard pressed to find enough home health aides to serve new clients. So we are now focused on performing SEO for keywords such as caregiver jobs, CNA jobs and HHA jobs to generate leads for their caregiver positions.
WSI’s local SEO program involves creating landing pages optimized with select keywords to attract traffic from the desired audience to the website. Calls to action are placed strategically on the landing pages to produce leads. In addition, we also publish long-form blog posts on the website to increase organic traffic using long tail keywords. Off-site links are created by publishing blog posts that carry relevant links and syndicate them to the company’s blog on WordPress, In-Home Care Services Blog, Visiting Angels Newton MA blog and Visiting Angels Newton/Canton, MA Blog on Weebly. We also post links to the client’s website on several lifestyle blogs. The long-form blog posts are also published on the agency’s LinkedIn page.
The agency selects an exemplary caregiver each month as Angel of the Month and publishes a blog post about his/her story. It engages a third party company to interview clients for testimonials which we publish on the website. It will also continue to publish weekly posts on Google My Business, LinkedIn and Facebook, as well as send monthly newsletters to customers and institutional partners.
WSI will continue to monitor the local SEO campaign results using Google Analytics and the Search Console, including website traffic, rankings, and conversions as well as internal and external links. We also track select keyword rankings using Semrush. Every two months, we produce an SEO report and meet with the client to discuss the results. With continuing efforts, we expect to achieve increasingly higher traffic and number of leads from this local SEO program.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales using digital marketing techniques. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With nearly 1000 consultants in over 80 countries and each of them well equipped to bring their knowledge and experience of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.
This post was originally published in https://thewsitouch.com/blog/senior-home-care-agency-renews-local-seo-program-with-wsi/
by Art Millington | Mar 31, 2021 | Client Case Studies, SEO, website optimization
Alves Radcliffe, LLP is a team of lawyers with a combined 25 years of legal experience. They’re based in Gold River, near Sacramento, and represent clients from Northern California to the Greater Sacramento and Bay Area. Their areas of representation range from general counseling to the specifics of cannabis appeals for homeowners. Alves Radcliffe is recognized for their legal authority in media including the Sacramento Business Journal and Capital Public Radio.
Alves has partnered with WSI Connect to optimize its website to make a lasting first impression on visitors. To do so, WSI audited the website design to determine how to improve appearance and functionality. After implementing a new design, WSI turned to Alves’ SEO campaign to improve its search ranking for cannabis appeals for homeowners. Part of this campaign includes publishing monthly SEO-optimized posts about cannabis appeals to Alves Radcliffe’s blog, and the offsite blogs Pro Business Information and Business Advice Now.
By optimizing onsite and offsite content, WSI is boosting Alves Radcliffe’s relevance for their services. The offsite content has an additional job of increasing the quality and quantity of Alves’ links. When its service pages are linked to other websites or blogs with high authority, its pages become more attractive to search engines. Also helpful to building authority is sharing the links to social media sites, such as Facebook.
Going onward, WSI Connect will monitor Alves Radcliffe’s progress through Google Analytics and Google My Business. WSI will review how prospects find Alves, whether through Google search, Yelp, or other sources. Progress will be summarized in monthly reports containing data about visitors, web traffic, and conversions.
WSI plans to help Alves increase their client base, providing clients with quality representation that lets them live worry free.
This blog was originally posted at: https://wsiconnect.com/press-release/cannabis-appeals-attorney-partners-with-wsi-for-seo-services-and-website-optimization/
by Art Millington | Mar 31, 2021 | Client Case Studies, Digital Marketing
WSI’s Natick office provides digital marketing services to local businesses in healthcare, software, retail as well as industrial and legal services in the Greater Boston area. Since December 2016, we have been providing digital marketing services to
executive employment agreement lawyer, Rob Adelson Esq., with outstanding results. We are pleased that he has renewed our services again.
As a corporate, tax and employment lawyer with over 30 years of experience, Attorney Adelson has found a niche in representing senior executives in
- executive employment contract terms, including duties, responsibilities & authority, compensation and benefits, executive equity compensation, severance and termination, and restrictive covenants,
- executive compensation package negotiations, including salary, bonuses, benefits and most important of all structuring equity compensation such as stock options, restricted stock and restricted stock units,
- executive separation agreements, including separation terms and executive severance compensation package,
- executive wrongful termination issues,
- executive retention agreements and change of control agreements,
- non-disclosure agreements, non-compete agreements and non-solicitation agreements.
He has successfully negotiated CEO job offers, CFO employment contracts, COO compensation packages, CTO contracts in the hi tech industry, CSO contracts in the biotechnology industry, as well as executive severance agreements for senior executives in Massachusetts, New York, California, North Carolina, Texas and all over the country. His clients work in biotechnology, medical device, pharmaceuticals, software, telecommunications, e-commerce, financial services, food, retail and other industries. His work as an executive employment lawyer has been recognized in the Boston Globe, the Boston Herald and most recently in the Las Vegas Review Journal.
A frequent speaker and writer, Attorney Adelson publishes articles on CEO World magazine, The Refresher, IEEE Reflector and other publications. During COVID-19, he has written articles that address issues such as employers withdrawing your executive job offer, remote work and job opportunities, as well as triggering severance due to the pandemic. His website now hosts over 50 articles on the subject of executive employment. Recognized by ChubbyBrain.com as one of the “Top 20 Boston Startup Lawyers,” he also provides counsel for startups, and has written on subjects such as being as startup CEO, and compensation for pre-IPO company executives.
WSI’s digital marketing program for Attorney Adelson currently includes national SEO and email marketing. Back in December 2016, Attorney Robert Adelson engaged WSI to generate leads using his website. Previously, he had engaged another digital marketing agency for SEO with scant results. His experience with a well-known legal directory’s advertising services was similar. Nonetheless, he still believed in digital marketing and had put his faith in WSI. He had hoped that WSI will deliver for him and we did not disappoint.
WSI started the digital marketing program by performing keyword research and on site SEO. We leveraged Attorney Adelson’s writing and assisted him in publishing articles both on his own website and on other authoritative websites. We performed SEO on those articles on his website. In addition, monthly blog posts are written and syndicated to several offsite blogs including Attorney Robert Adelson on Medium, Attorney Adelson’s WordPress Blog, Executive Employment Attorney on Blogger, Robert Adelson on Wix and Executive Employment Attorney on Weebly, thereby building links to the website as well as enhancing his online presence.
A monthly newsletter is also sent to his contacts with links to his recent article and older articles to help drive traffic to the website. All those efforts have borne fruit. His website now ranks on the first page for hundreds of keywords. He is also getting many qualified leads each month from his website. In his words, WSI’s digital marketing service has been transformational for his practice. He is happy to continue his digital marketing program and we are confident that our ongoing work will continue to deliver exceptional results for our client.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to recommend and implement the best digital marketing solution and generate measurable results to justify their investment.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.
This post was originally published at https://thewsitouch.com/blog/wsi-renews-digital-marketing-program-with-employment-lawyer/
by Art Millington | Mar 31, 2021 | Client Case Studies, Digital Marketing
During the past year, many businesses were seriously impacted by the coronavirus pandemic, most noticeably b-to-c businesses like restaurants and theaters. Although commercial playground equipment companies sell products to schools, parks and communities, they are impacted as well. As prospecting and sales activities move online, the approach of digital marketing becomes all the more relevant. WSI is pleased that we have laid a good digital marketing foundation for Newton-based playground equipment supplier, Premier Park & Play, over the years and the company is committed to continue to take advantage of our services.
As a school playground equipment supplier, the company provides high quality play structures that meet safety standards and develop children’s physical, mental and psychological abilities. Brands represented include Play Mart, Superior Recreational Products, Jambette, Nature of Early Play, playgroundequipment.com, ImagineThat Play Systems and PlayMounds.
In tune with the trend in inclusive playgrounds, the company offers a broad selection of handicap playground equipment including wheelchair-accessible playsets, swings and merry-go-rounds, and panels.
The company also specializes in preschool playground equipment that serves toddlers such as imaginative play structures, trike path, water trough, sandbox, and play mounds, often in daycare playground settings.
The playground supplier serves not only schools and daycares, but also provides outdoor playground equipment for parks, churches, residential complexes in New England, including Massachusetts, Connecticut, New Hampshire, Rhode Island, Maine and Vermont. Outdoor furnishings such as benches, picnic tables, trash receptacles, dog park equipment, charging stations, bike racks, drinking fountains are also an important part of its business. In addition, outdoor shelters and shades, such as pavilions, gazebos, pergolas, umbrellas, kiosks, bus stops, and dugouts are also offered. Outdoor fitness and sports equipment for kids as well as adults and the elderly are also popular in parks and apartment complexes such as rock climbers, stretch stations, cardio walkers, sit-up benches, strength wheels, bootcamp courses from manufacturers including ActionFit, First Team, Superior Recreational Products, Jambette, and Play Mart. Some parks and campgrounds may install water playground equipment such as water sprayers and splash pads which are great fun for entire families during the warmer months.
Our SEO program for the company includes creating new optimized web pages for trending new products, on site blog posts, as well as posting regularly on social media sites including Instagram, Facebook, Google My Business, Pinterest and Linkedin. We also create off site blog posts on a playground equipment supplier blog on WordPress, publish playground equipment articles on Medium, distribute play equipment blog posts on Blogger and post on a playground supplier blog on Weebly. We monitor and analyze the company’s monthly Google Search Results Rankings for relevant keywords using tools including Google Analytics, Search Console and Semrush. Our SEO strategy is then adjusted accordingly.
The company also sends monthly newsletters to target markets including campgrounds, apartments, landscape architects, day care centers, colleges and the Parks & Recreation Departments of cities and towns. The newsletter contains informative articles, featured products, playground equipment for sale, as well as catalog downloads. These email campaigns have generated leads for the playground equipment supplier, resulting in more projects. They also help to drive traffic to the website where there is more content and more calls to action to generate leads. The company actively participated in tradeshows organized by various park associations, school educational associations, landscape architectural bodies which help to grow its mailing lists.
WSI is proud to have provided digital marketing services for this playground equipment company over the years and look forward to serving them for years to come!
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to recommend and implement the best digital marketing solution and generate measurable results to justify their investment.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.
This post was originally published in https://thewsitouch.com/blog/wsi-renews-digital-marketing-engagement-with-playground-supplier/
by Art Millington | Aug 12, 2020 | Client Case Studies, Digital Marketing, Search, SEO, Site
Harlan Quality Roofing has joined forces with WSI to improve its online visibility. The project began with the new website, launched in July, which showcases the company’s services. This month we begin the process of optimizing the site for search, link building, and content creation.
Serving the greater Sacramento area, Harlan Quality Roofing is a family owned and operated business . Harlan Roofing has been proudly selling, installing, and maintaining roofs in Sacramento, Placer, and El Dorado county for over 15 years.
What separates Harlan Roofing apart from the competition is its consultative approach to working with clients. Careful roof assessment and detailed project proposals with presentations that help clients understand their roofing choices and the process involved.
Harlan Roofing is synonymous with quality and the team stands behind every roof installed. A quality roof begins with quality products, professionally installed with quality workmanship. We are highlighting this value proposition on the site as well as the roofing services they offer. You can visit their growing gallery of roofing projects and see testimonials of their happy homeowners.
Our Search Engine Optimization Project is underway beginning with:
http://harlanroofing.com/
http://harlanroofing.com/roofing-services/
http://harlanroofing.com/our-products/
http://harlanroofing.com/roofing-services/#financing
http://harlanroofing.com/about-us/
The off-page optimization will continue with content development, blogging, and social. We will be registering the website with various online business directories, as well as expanding their online presence through customer testimonials.
We look forward to moving Harlan Roofing up in search rankings and generating leads for the company to expand and grow.
