Cyber Smart Digital, Author at WSI Cyber Smart Digital

Dry Cleaner Engages WSI for Website Redesign and SEO

by Cyber Smart Digital | Client Case Studies, SEO

The market for dry cleaning and laundry services in
Boston is competitive. To increase online visibility and acquire customers
online, Utopia Cleaners has engaged WSI to build a new website and perform
search engine optimization on the website.

The founder of Utopia Cleaners is a pioneer in wet cleaning,
a cleaning method that replaces the traditional dry cleaning chemical, perc,
with biodegradable detergents. He experimented and perfected the wet cleaning
system at his processing plant in Arlington, MA. As a result, workers there are
no longer exposed to perc, and the plant no longer produces hazardous wastes.

In 2018, Utopia Cleaners acquired Sarni Cleaners’ three dry cleaning
services in downtown Boston, including the dry
cleaner in Financial District, Boston and the dry
cleaner in South End, Boston.

Together with its suburban locations in Arlington, Woburn
and Newton, Utopia Cleaners now operates six dry cleaners in Boston.

With a fleet of five trucks, Utopia Cleaners also has a
strong laundry
drop off and dry
cleaning pickup service covering the areas of downtown Boston, Back Bay,
Allston/Brighton, NU, BU, MIT, Harvard, Charlestown, South Boston, East Boston,
as well as the suburban cities and towns of Cambridge, Brookline, Everett,
Chelsea, Medford, Newton, Wellesley, Arlington, Belmont, Winchester, Woburn and
Lexington. Utopia Cleaners dry
cleaning delivery service is free and available 8am to 8pm on weekdays.

New Website for Dry Cleaner

A new website with the new domain name
utopiacleanersboston.com was designed and built by WSI after the acquisition. The
mobile responsive website is built on WordPress and is secured with SSL. It
contains conversion forms for pickup and delivery service, as well as VIP
rewards program membership registration. The conversion rates of these forms
are tracked by Google Analytics.

Relevant landing pages on the website are optimized for select
dry cleaning and laundry service keywords as well as geographical keywords
including

Local SEO Program for Dry Cleaner
An ongoing SEO program has been designed and implemented by WSI
after the new website was launched. Blogging, link building, citation building,
and customer reviews are key to getting the new website rank on the first page
of search results the selected keywords.

An onsite blog, called Look Your Best, contains articles
about garment care, dry cleaning, laundry tips, etc., which helps to attract
visitors to the website. WSI will publish monthly blog posts on this blog. In
addition, monthly blog posts will be written and syndicated to a home and family blog, a healthy
living blog, a housekeeping blog, and a family life blog, thereby building links to the
website. The Google My Business listings of the six dry cleaner locations will
be updated with new business information, optimized and weekly posts will be
published. WSI’s local SEO program also includes optimizing citations in business
directories such as Yelp, Bing, Mapquest and others. In addition, we will also
create frequent social posts on Facebook, Twitter, Google My Business and
Pinterest. Customers have provided feedback as well as reviews on these social
media platforms.

Email Marketing for Dry Cleaner
WSI also provides email marketing service for Utopia Cleaners.
Using Constant Contact’s professional email marketing platform, email
newsletters will be sent to the company’s customer list once or twice each
month. The email blasts contain dry cleaning and laundry service coupons which
are also posted on Google My Business and social media sites including Facebook
and Twitter. These monthly promotions will help to retain customers as well as
drive traffic to the website.

WSI will track key metrics such as website traffic,
rankings, organic links, conversion and conversion rates using Google Analytics
and Search Console. We are confident that Utopia Cleaners will be able to grow
their business successfully using our digital marketing solution.

About The WSI Touch
in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and
medium-sized businesses in Greater Boston to increase their leads and sales.
The company works closely with its clients to explore their needs, goals and
target markets in order to suggest the best digital marketing solution
to generate measurable results. Services include website design and
development, search engine optimization, digital advertising, social media
marketing, email marketing and more.

With offices in over 80 countries and each of them well
equipped to bring their knowledge of global digital marketing trends to your
business to achieve the best local results, you can trust WSI has the
expertise, advanced insight and power to help your business succeed.

This post is originally published at https://thewsitouch.com/blog/dry-cleaner-engages-wsi-for-website-redesign-and-seo/

WSI Launches SEO Campaign For Window Washing Company

by Cyber Smart Digital | Client Case Studies, SEO

WSI recently announced the launch of a search-engine optimization campaign for All American Window Cleaning. https://allamerican-windowcleaning.com/

The Southern California-based company is a family-owned business launched in 1988 to serve the greater Los Angeles area including the San Fernando Valley. As a home services business, the residential window washing company has traditionally relied on a steady stream of leads from a Google AdWords campaign that WSI manages for the company year-round.

Recently, the company’s management decided he would like to see if WSI could indeed create an SEO campaign that would result in his company being listed on the first page of a Google search result. The owner is particularly interested in a variety of high-value key phrases linked to town-specific website pages:

https://allamerican-windowcleaning.com/calabasas-window-washers/
https://allamerican-windowcleaning.com/encino-window-washers/
https://allamerican-windowcleaning.com/studio-city-window-washers/
https://allamerican-windowcleaning.com/tarzana-window-washers/
https://allamerican-windowcleaning.com/woodland-hills-window-washers/
https://allamerican-windowcleaning.com/northridge-window-washers/ https://allamerican-windowcleaning.com/studio-city-window-washers/
https://allamerican-windowcleaning.com/tarzana-wi ndow-washers/
https://allamerican-windowcleaning.com/woodland-hills-window-washers/
https://allamerican-windowcleaning.com/northridge-window-washers/

Residential Window Cleaning
All American Window Cleaning’s professionals offer you a safe residential window cleaning service that features all necessary precautions to protect your property.

Commercial Window Cleaning
The company’s window cleaning professionals can also handle all your commercial window cleaning needs safely and efficiently. You can rest assured knowing that All American maintains proper insurance requirements for commercial window washing companies.

Rain Gutter Cleaning Service
In addition to residential and commercial window cleaning services, the company offers rain gutter cleaning service. This includes removal of all debris from gutters and downspouts, and the company guarantees that all rain gutters will operate and drain properly for first storm after clean gutter service.

Pressure Washing
Clean buildings and windows require the use of high-power pressure washers. All American works with the latest and most advanced pressure washer systems. Their equipment provides pressure washing and pressure cleaning services for the exterior of your homes and buildings using environmentally safe cleaning products.

Solar Panels
California home owners in particular will appreciate All American’s capability to clean specialized solar panels. The company offers service on a quarterly and bi-monthly basis, ensuring solar panels continue to work efficiently year round.

Window Washing

The company’s technique involves a hands-on window cleaning method. They have expertise cleaning a variety of window styles, including French pane glass, divided lights, standard two panel windows, leaded glass, skylights, custom architect corner windows, triangular glass and glass brick. When it comes to screens, they can handle standard screens, alarm screens, and custom made screens. All work is done with biodegradable chemicals that are not harmful to the environment. They also are respectful of your time, so they get the service done as efficiently as possible, leaving your home, or business, sparkling.

This blog post was originally published on http://www.wsiepro.com/wsi-launches-seo-campaign-for-window-washing-company/

Home Care Agency Continues Search Engine Optimization Program with WSI

by Cyber Smart Digital | Client Case Studies, Local SEO, SEO

As the population ages, the demand for senior care facilities in the Greater Boston area grows. From 55+ housing complexes, assisted-living, nursing homes to services such as in-home care and adult day care, many businesses have sprung up to meet the need. Competition heats up and these businesses began to turn to digital marketing techniques for lead generation.

Last year, WSI started a local search engine optimization program for Newton, MA-based home care agency, Visiting Angels Newton/Canton, to generate leads online. Accredited by the Massachusetts Home Care Alliance, the company has been serving Greater Boston since 2004. It provides home care services for the elderly and disabled adults, including respite care, 24 hour care, dementia care, Alzheimer’s care, and other home care services. These non-medical services are delivered by home health aides who are experienced, respectful and compassionate. They are HHA or CNA-certified, have at least three years’ experience in home care and are trained by the agency to provide high quality care. They will perform tasks such as personal care, mobility assistance, light housekeeping, meal prep, errands & transportation, medication reminders, and also provide companionship.

As a home care services provider with over 250 professional home caregivers, the company has won the Best of Home Care Leader in Excellence award from the national independent client satisfaction survey firm Home Care Pulse five years in a row and has also been named a Top Place to Work by the Boston Globe.

Since we started the local SEO program last May, rankings of relevant keywords have improved and monthly organic visits to the website as well as conversions have increased. Going forward, WSI will continue to long form blog posts on the website to increase organic traffic using long tail keywords.

In addition, we will build off-site links via lifestyle blogs including a home and family blog, a healthy living blog, a housekeeping blog, and a family life blog. We will also continue to write relevant blog posts and syndicate to the company’s blogs on WordPress, Blogger, Medium and Weebly.

In addition to the ongoing link building strategies, we also add new pages optimized for new relevant keywords to bring more traffic to the website. The agency will continue to publish weekly posts on Google My Business and Facebook, as well as sending monthly newsletters to customers and institutional partners. It also engages Home Care Pulse to interview clients for testimonials. These are published on the website.

WSI will continue to monitor the local SEO campaign results using Google Analytics and the Search Console, including website traffic, rankings, and conversions. We expect to continue to achieve significantly increased lead generation rates from this SEO program.

About The WSI Touch in Greater Boston, Massachusetts

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This blog post is originally published on https://thewsitouch.com/blog/home-care-agency-continues-search-engine-optimization-program-with-wsi/

Heat-Timer® Corporation Awards WSI Digital Marketing and Website Re-engineering Contract

by Cyber Smart Digital | Client Case Studies, Digital Marketing, Site

WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at: https://www.heat-timer.com/ .

Heat-Timer® is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet-based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings.

“We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”

WSI Marketing Program For Heat-Timer®.

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.

As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:

The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.

This blog originally published at https://wsinetmarketing.com/wsi-heat-timer-partnership

WSI Provides Digital Stewardship For Group 1 Mitsubishi

by Cyber Smart Digital | Client Case Studies, SEO

The Digital Makeover Of Group 1 Mitsubishi

It was an honour to welcome Group 1 Mitsubishi to the fold in 2018, and the WSI Marketing team is excited to share some insider info into how we went about bolstering their digital reach with the help of best-practice SEO principles and a nimble approach to content marketing.

Meet The Client: Group 1 Mitsubishi

Our working relationship with Group 1 was established in 2008, and it has been a wonderful journey of discovery and skill acquisition as we immersed ourselves in the intricacies of the South African auto trade in order to provide this valued client with insight-based solutions to their digital needs.

The Group 1 Mitsubishi dealership in Kuils River, Western Cape was acquired during the third quarter of 2018. The dealership is situated on the same premises as its sister dealership Group 1 Nissan, Group 1 Datsun and Group 1 Mahindra, and it only stood to reason that they should also benefit from a similar increase in digital real estate as the rest of the brands under this respected umbrella. That's where WSI Marketing came in.

The Big WSI Digital Rollout For Group 1 Mitsubishi

As always, our aim was for Group 1 Mitsubishi to start ranking for some of the juiciest search terms pertaining to their brand as soon as possible. As such, our first course of action was to build an SEO-optimised website that placed the Mitsubishi brand name front and centre, along with phrases and search terms that relate to the sought-after Mitsubishi ASX, Mitsubishi Eclipse, Mitsubishi Outlander, Mitsubishi Pajero Sport, Mitsubishi Pajero SWB, and Mitsubishi Triton in particular.

A preowned subsite was integrated at the same time as the new site was launched and moving forward WSI will be building SEO pages optimising for pre-owned Mitsubishi models and related phrases as well. To keep things ticking over and drive even more link juice to the site, we provide Group 1 Mitsubishi with monthly content marketing services, on-site and off-site SEO, as well as Google Ads and remarketing (including dynamic inventory ads on Google Ads). This includes the utilisation of directory listings, social sharing, content syndication and blogging platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io.

The Amazing Results Enjoyed So Far

SEO takes time, and we are happy to say that our focused approach has yielded some exceptional results. Organic traffic to the site has increased immensely, which has allowed Group 1 Mitsubishi to use their site as a cost-effective marketing tool rather than a static catalogue of their vehicles. In the competitive auto market, this is an achievement in which our team takes great pride.

The Way Ahead for WSI & Group 1 Mitsubishi

The WSI Marketing team believes there is still plenty more we can do to boost the Group 1 Mitsubishi rankings. As the digital marketing playing field evolves, we upskill accordingly, keeping up with the requirements for online excellence to ensure that our client stays at the forefront of search-related innovation. As the Group 1 Mitsubishi offering expands, we will continue to work in the wings to expand their online presence and channel their marketing message to a cherry-picked demographic.

This blog post first appeared on: https://blog.wsiwebmarketing.co.za/the-digital-makeover-of-group-1-mitsubishi/