A leading national Helium gas supplier and local Propane supplier, American Gas Products, also provides industrial and medical gases such as Oxygen, Carbon Dioxide, Hydrogen and Nitrogen for medical uses, welding and food/beverages, as well as Argon and other gases mainly to the New England region. Its Helium refill for balloons service has expanded over the years to cover all the states in the continental U.S. Its Propane refill and delivery service satisfies local needs such as forklift propane, propane for cooking, heating and as refrigerants in homes and RVs, as well as temporary propane supply for builders in construction sites.
As a wholesale Helium supplier, AGP provides Helium cylinders and bulk helium to customers nationwide. Their customers do not need to have any ground storage, pumping systems or tube trailers because American Gas Products can fill directly into cylinders at customer sites. With this capability, customers save on capital costs and AGP can also provide the lowest overall priced bulk helium supply. The company also enjoys the advantage of owning Helium wells and fill plants at various locations in the United States.
WSI has been the provider of digital marketing services for American Gas Products since 2011. Over the years, WSI has generated thousands of leads for Helium gas for the company in various cities and states in the United States using pay per click Google advertising and search engine optimization methods, for keywords such as Helium tanks, Helium supplier, Helium refill, Helium for balloons, Helium cylinders, etc. Recently, AGP has started a new advertising and SEO program for Propane gas with the goal of generating leads in the local market. In addition, WSI will redesign the company’s website for a modern corporate look that will present its products and services with more clarity and improved user experience. The new mobile-friendly website will be developed on WordPress with the latest technology and key pages will be optimized for search engines.
To improve the organic search results ranking of the Propane gas pages, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, WSI produced new keyword-optimized web copy for those pages. After finishing the on-page optimization work, we will now focus on improving the popularity of the new optimized pages. It will include making relevant posts on its Google My Business listing, as well as publishing relevant blog posts on the popular blogging platforms WordPress, Blogger, Medium, Weebly and Wix.
The SEO campaign results are monitored using Google Analytics and the Search Console. Each month WSI produces a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from the Google Ads and the SEO program.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. It provides a broad range of digital marketing services including website development, search engine optimization, pay per click and display advertising on Google, Bing and social media, email marketing, video marketing, marketing automation and more.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the advanced expertise, insight and power to help their customers succeed.
This post was originally published at https://thewsitouch.com/blog/gas-supplier-engages-wsi-for-more-digital-marketing-services/
MorningStar Senior Living, recently requested that WSI initiate SEO and SEM campaigns for another new California based community in order to expand the success of ongoing digital marketing efforts.
Even through the ongoing pandemic, MorningStar Senior Living continues to provide safe and loving communities and homes for seniors across the country. They offer a variety of living options including independent living, assisted living, memory care and respite care in now 32 communities across ten states. MorningStar exemplifies the very best in senior living with a unique mission statement “to honor, to serve, to invest.” Their foundation is built on honoring God, valuing all seniors and investing in staff with a felt calling to offer seniors lives of comfort, joy and wellness.
After continued success with MorningStar Senior Living’s growing number of communities, the most recent new location is Casa Sandoval.
You can see examples of newly optimized pages here:
The off-page optimization continues for all these communities. In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as a shared blogging accounts on Blogger, WordPress, Weebly, SquareSpace and Tumblr. These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy.
These combined on-page and off-page optimization efforts should move this new community up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive director of the community as well as the home office to keep them informed of the progress we are making.
This blog post originally appeared at: https://www.wsiexpertinternetmarketing.com/blog/california-senior-living-community-begin-seo-effort/
Group 1 Cars is the used vehicle division that forms part of Group 1 Motors – a well-respected umbrella enterprise that establishes, manages and grows new car dealerships for Nissan, Hyundai, Mahindra, Datsun, Mitsubishi, and Renault throughout the Gauteng, Western Cape and Eastern Cape provinces of South Africa. WSI Marketing is proud to have been the online marketing provider of choice for this burgeoning business since 2008.
Over the course of the last 12 years, Group 1’s reach has grown exponentially. As it did so, our team took care to adjust our campaigns and tactics to ensure that the services we rendered to the company on an ongoing basis kept up with their developing business needs, as well as emerging SEO trends and best practices.
Group 1 Automotive had found that the pre-owned divisions of the different brand dealerships enjoyed exceptional exposure on the respective brand websites, but that their pre-owned divisions could do with more time in the limelight. As such, the WSI team was challenged to create a dedicated website for all pre-owned divisions under one banner, namely Group 1 Cars, towards the end of 2017.
Tailored Tactics for Group 1 Cars
After extensive market research, WSI decided the best course of action would be to build a brand-new, SEO-optimised website that would focus on search phrases that honed in geo-locations in particular. Our research had shown that South African motorists are searching for car sales locations near their home base, and it was decided that we would give them exactly what they were looking for. As such, the SEO phrases for the initial rollout of the website included:
Additional phrases that were incorporated in subsequent phases of the ongoing Group 1 Cars campaign zoned in on particular areas within the main geographical categories. These included:
Additionally, model-specific phrases that were considered to be high-value search terms were also targeted. These terms are continually nurtured by means of ongoing search engine optimisation services that are rolled out on a monthly basis. This includes content marketing, as well as remarketing and dynamic campaigns on social media platforms like Facebook, as well as a variety of high-traffic off-site platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io.
Consistent Effort = Exceptional Results
The WSI Marketing team is proud to report that our sustained efforts on behalf of Group 1 Cars have yielded solid results in an exceptionally competitive environment. The used car sales market is notoriously saturated and highly competitive, particularly in economies that thrive on resales, as is the case in South Africa.
As we make our way into the brand-new decade, the WSI Marketing team looks forward to continuing our assistance of Group 1 Cars as they focus on brand recognition and establish themselves as a trusted provider of used vehicles in the South African market. The ultimate goal is to be instrumental in their team’s efforts to gain market share and improve both sales and vehicle buying opportunities by utilising an effective mix of marketing channels.
This article was originally posted on: https://blog.wsiwebmarketing.co.za/wsi-creates-seo-optimised-website-for-group-1-cars/
A painful reality for today’s business owners is that average, run-of-the-mill digital marketing won’t cut it. Today’s strategies need to outperform your competition and resonate with customers. Unfortunately, these strategies are fairly complex and in a state of constant change.
A large part of our work at WSI is geared towards helping business owners navigate the digital space. So even though we’re a full-service marketing agency, our educational and training programs are near and dear to each of our Consultants. After all, learning from and sharing knowledge with other like-minded businesses is what our network was built on.
WSI Digital Minds: A Strategic Approach to Connecting and Engaging With Your Customers Online
That said, I am very happy to announce the release of our latest in WSI’s best-selling Digital Minds book series! Our third publication in this series is entitled “Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online.”
Building upon our previous two publications (released in 2013 and 2015), our new book is co-authored by some of the leading experts within our own team. We walk through proven marketing tactics on digital advertising, chatbot technologies, video marketing, SEO, social, lead nurturing and more. Readers will explore the 12 key components of a powerful digital strategy that makes sense for your business. Here are quick links below to get your copy today.
Digital Minds Sneak Peek
Chapter 1: “Analyzing Your Market, Your Products or Services, And Your Competition” – By Francois Muscat
The first chapter is all about analyzing the big picture. Business owners and marketers are challenged with assessing competitors’ as well as their own strengths and weaknesses through process driven audits for content, websites, SEO, social and more.
Chapter 2: “Defining Your Ideal Customers” – By Cormac Farrelly
Learn how defining buyer personas improves prospecting and ultimately helps drive revenue. Readers will also explore key components of ‘empathy maps’ as an essential persona-defining tool.
Chapter 3: “Planning Your Digital Strategy” – By Carlos Guzman
Your digital strategy is all about piecing together learnings from your business audits and persona defining sessions. In this chapter, get a comprehensive digital strategy checklist covering everything from your elevator pitch to your core message, marketing channels and database management.
Chapter 4: “Generating Demand for Your Products and Services” – By Gabor Markus
Discover customer targeting strategies used by leaders in the marketing industry. Whether targeting customers by their intent, location, interests or search history, we explore actionable tactics for several key channels.
Chapter 5: “Implementing Inbound Marketing Best Practices” – By Marco Marmo
This chapter focuses on mastering the stages of inbound marketing: attracting, engaging and delighting customers. Access a content planning model to help you hit all stages of the buyer’s journey.
Chapter 6: “Converting Your Website Visitors Into Leads” – By Chuck Bankoff
Deep dive into your website visitors’ user experience. No stones are left un-turned in this chapter and readers will examine everything from your site architecture, design elements, videos, lead generating components, forms, chatbots and more.
Chapter 7: “Shortening the Sales Cycle with Conversational Marketing” – By Eric Cook
Discover how artificial intelligence and neuro-linguistic programming are undoubtedly impacting your brand’s marketing strategies as well as your customers’ communication preferences. Find out how adapting to consumer trends boosts your conversions and lowers operational costs.
Chapter 8: “Keeping the Conversation Going with Video Marketing” – By Ryan Kelly
With more than one billion hours of YouTube watched daily, you’ll need this chapter to discover which kinds of video content make sense for your brand mission and your ROI potential. To help video marketing rookies get started, we even provide a simple 5-step recipe for your first on-camera production.
Chapter 9: “Rethinking the Role of SEO and Social Media in Your Search Strategy” – By Mark Jamieson
With Google’s constant algorithm updates, this chapter is essential to everyone. Explore the newest strategies for capitalizing on voice search, website FAQs, online directories, influencer marketing strategies and more.
Chapter 10: “Managing and Nurturing Your Database” – By Alison Lindemann
Marketing automation software and CRM systems are absolutely essential to daily business efficiencies, lead nurturing strategies and data security. If your business hasn’t made the leap yet, consider this chapter your playbook on selecting the right software for your unique business objectives.
Chapter 11: “Establishing a Customer Loyalty Strategy” – By Jason McCoy
Learn how to leverage the customer experience methodology effectively. This chapter sets you on a path to building positive customer perception, refining your offerings, and cultivating a popular brand that your customers advocate for.
Chapter 12: “Tracking Insights and Matter” – By Andreas Mueller-Schubert
Connecting business goals to definitive data points is a common challenge for many teams. In this chapter, readers examine how to identify, track and analyze meaningful data as well as the best tools used by industry leaders.
We realize that keeping up with the latest in digital marketing is one the most common challenges business owners and marketers face. Helping you adapt to evolving technologies and consumer trends is at the center of each of our Digital Minds books.
Get in touch to add this edition to your business arsenal.