MorningStar Senior Living, recently requested that WSI initiate SEO and SEM campaigns for another new California based community in order to expand the success of ongoing digital marketing efforts.
Even through the ongoing pandemic, MorningStar Senior Living continues to provide safe and loving communities and homes for seniors across the country. They offer a variety of living options including independent living, assisted living, memory care and respite care in now 32 communities across ten states. MorningStar exemplifies the very best in senior living with a unique mission statement “to honor, to serve, to invest.” Their foundation is built on honoring God, valuing all seniors and investing in staff with a felt calling to offer seniors lives of comfort, joy and wellness.
After continued success with MorningStar Senior Living’s growing number of communities, the most recent new location is Casa Sandoval.
You can see examples of newly optimized pages here:
The off-page optimization continues for all these communities. In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as a shared blogging accounts on Blogger, WordPress, Weebly, SquareSpace and Tumblr. These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy.
These combined on-page and off-page optimization efforts should move this new community up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive director of the community as well as the home office to keep them informed of the progress we are making.
Just Appeals – The Law Office of Scott M. Davidson focuses on appellate and post-judgment litigation. Dr. Davidson has
20 years of experience litigating appeals. He has worked as a judicial law
clerk for appellate justices at the Supreme Court of New Mexico and has taught
courses in post-conviction litigation at the University of New Mexico School of
Law. To know more about the services provided by their law firm, please visit
WSI was hired to help Just Appeals build
their online presence with the help of a SEO strategy. The below-mentioned pages
have been added and optimized using the best global SEO practices:
The initial on-site optimization effort
included a Website Audit and optimization of the newly added pages on the
website. With the optimized pages now live on the site, the strategy begins
with the Off page optimization, which is comprised of building high quality
backlinks and an ongoing blogging effort on authority websites such as WordPress, Weebly, Blogger, Tumblr and Medium.
Each month we’ll
track the results of the SEO campaign. Various key metrics like rankings,
traffic leads from organics visits, etc. will be measured. Our goal is to
increase brand awareness through a custom-tailored marketing plan.
Are you looking for digital marketing
services? Visit WSI, a leader in internet marketing in Albuquerque. We would be
happy to discuss your goals!
originally posted at: https://www.wsiwebenhancers.com/just-appeals-chooses-wsi-for-their-seo-campaign/
AthleticQuickness specializes in sports training exercises. The training helps athletes become faster and perform better in their respective sports. The sport specific training exercises are used by athletes of all ages and skill levels. After launching a new site the next step addresses the need for online visibility and greater reach. This is being addressed by initiating a Search Engine Optimization campaign. The SEO campaign will improve Google search rankings for specific keyword phrases by optimizing site pages for those keywords and by posting blogs and articles on popular sites such as WordPress, Blogger, and Weebley. In addition to improving search results, content on pages will be optimized to improve the conversion rates of visitors coming to the site and becoming customers. The following sport specific pages along with other articles and posts will be optimized for higher search rankings and conversions:
Advanced SEO services will include Keyword selection based on search volume and competitiveness of each keyword along with strategic placement of keywords on selected pages. In addition, internal linking strategies will be utilized and external posting strategies will be executed using content syndicated on the above noted popular platforms.
Your abandonment rate represents the percentage of sessions in which your website visitor entered your goal funnel but did not complete the expected task. This can be anything from shopping cart abandonment to contact us form fills. You managed to get the user to the destination but they did not convert. How do you measure and improve on Abandonment Rate? To track abandonment, we need to measure the how many users arrive at the selected destination but do not complete the process, whether that is purchasing the contents of a shopping cart or hitting the submit button on a completed contact us form. This is done through Google Analytics Goals. Once you have some metrics on the performance of your online store or contact us form, it’s time to analyze what you can do to improve the conversion rate. Keys to successful optimization The first questions to answer are who, what, and why.
Who are you customers?
Why are they coming to your site?
What are they hoping to achieve by visiting your site?
Successfully answering these questions can help you tune your site to what the user wants and needs. A user-centric design is the first step in successfully engaging with the visitor, thus capturing his/her attention. The next step is to verify that your goal for the visitor is an easy path to take. One step checkout and form fills with just a few required fields are a few ways to streamline the process and improve your conversion rate. If you would like to learn more about user-centric design or would like some advice on fine tuning your conversions, we would love to help. Contact us today. Improving conversions and improving the ROI of your marketing budget is just a phone call away.