Law Firm Expands SEO with WSI into New Practice Areas

Law Firm Expands SEO with WSI into New Practice Areas

The Chester County full-service law firm, Perna & Abracht LLC has trusted WSI for the Digital marketing processes for over 2 years. The full-service law firm has been helping clients in the areas of Business Law, Estate Planning, Personal Injury, Family Law for decades. WSI takes pride in partnering with the esteemed law firm and we are happy to have supported and improve their client acquisition by leaps and bounds.

While COVID-19 had hit businesses all across the globe in 2020-2021, we helped the law firm stay on the path of growth and reach clients seeking personal injury, estate planning, and family law services in Pennsylvania. We started 2022 by adding criminal law to the portfolio of services being promoted for the firm. Perna & Abracht Criminal Lawyers have been successfully helping clients with  – PFA (Protection from Abuse), DUI (Driving Under Influence), Drugs, Domestic Violence, and Sexual Assault. WSI has run in-depth keyword research on the upcoming criminal law pages, has created content, and is in the process of optimizing the site to satisfy Google’s algorithm.

WSI also assists the law firm in website maintenance, creating and updating website contents and service pages, and constantly strives to improve the website’s performance.

In addition to providing SEO services to the law firm, our team at WSI has been working dedicatedly on the Social media and PR platforms to increase the firm’s online visibility. Website visits and social media followings have continually increased since 2019, and our team at WSI continues to help the law firm’s Google rankings by regularly posting on their Google Business Profile and off-site strategies. Including informative video creation and distribution on behalf of the firm.

With these continual efforts by WSI and the law firm’s in-house team’s support, we believe the firm’s clientele would continue to flourish and grow.

This blog was originally published at https://wsipromarketers.com/blog/law-firm-expands-seo-with-wsi-into-new-practice-areas/

 

Title Company Partners with WSI for Online Marketing

Title Company Partners with WSI for Online Marketing

Heritage land transfer is a premium title company located in the greater Philadelphia area. The company has been recognized numerous times as one of the top 100 title insurance companies in the nation. The main reasons for such recognition are their customer-focused approach, efficient processes, and the cutting-edge technologies that they use in the title search and insurance process.

Heritage cares not just about their customers, but also about the community at large, as evident by the various scholarship programs they run for the Youth in the community, and the volunteer work their staff participates in.

The real estate market has been highly active recently, and the Heritage team has been busier than ever serving clients and making sure that the clients’ property buying experiences go as smoothly as possible. Being so busy, they were not finding enough time to manage their social profiles and also desired external expertise to help them expand their marketing channels.

Heritage started working with WSI in late 2021, as they were looking for a trusted partner to manage their online marketing, social media channels, and to help them get leads online. After a thorough understanding of their needs, their customers, and the kind of reputation they needed to build online we launched a plan to

  • start building their organic rankings in the search engines to help them reach prospective customers who would be looking online for a title search company, and
  • to promote their great work and reputation utilizing their social media channels.

After in-depth keyword research, we started optimizing the website by adding fresh new content relevant to their keywords, as well as making sure that the site was technically sound to satisfy Google’s algorithms.

The following are among some of the pages optimized on the website –

https://landtransfer.com/real-estate-title-insurance-company-philadelphia/
https://landtransfer.com/title-company-pennsylvania-settlement-services/
https://landtransfer.com/real-estate-escrow-services-agency/
https://landtransfer.com/real-estate-title-insurance-settlement-services/

We also added a blog to the site and started creating regular high-quality blog posts on the site.

In addition, we are also posting content on behalf of the company on external properties created for them on WordPressBlogspot, Weebly, and Google sites.

The early results of the SEO efforts are very promising, with their organic rankings building gradually on Google for their desired search terms. The organic traffic to the website is also building up.

WSI has also been posting regular content on their social media channels, content that is relevant to their audience, and engaging. The social posts are getting engagement and good feedback from their audiences.

We are very excited about this partnership with one of the best Title Companies in the country!

This blog was originally published at https://wsipromarketers.com/blog/title-search-insurance-agency/

Waste Disposal Company Engages WSI for Local SEO Services

Waste Disposal Company Engages WSI for Local SEO Services

Waste disposal and dumpster rental companies rent dumpsters of different sizes to homeowners, contractors, as well as commercial and industrial customers.  They deliver dumpsters to the customer’s site and pick them up at the end of the rental period. Open top roll-off dumpster rentals are the most common. Roll-off dumpsters have wheels which makes it easier to move them than other dumpsters that are typically lifted by garbage trucks.  They can be placed on driveways, making drop off and pick up extremely convenient. Dumpster rental prices are typically $500-600, which is quite affordable for homeowners and contractors.

Trash dumpster rentals can be used for disposing various types of materials including yard waste such as leaves, brush, soil and rock, demolition waste such as asphalt, concrete, brick and wood, household garbage, and a lot more.

Residential dumpster rentals are mostly for homeowners who are undergoing repairs, renovations, decluttering, and other projects around the house. Construction dumpster rentals are designed for contractors to get rid of debris from construction, roofing, demolition, remodeling and home improvement projects. For smaller projects with 1 or 2 tons of debris, 10 yard dumpster rentals and 15 yard dumpster rentals are sufficient.

There are some well-known national companies such as Waste Management, but local dumpster rental businesses are plentiful and competitive in the Greater Boston area. Based in Framingham, Zoom Disposal Services offers not only rental of small dumpsters, but also the larger 20 yard dumpster rentals and 30 yard dumpster rentals. It serves communities in Massachusetts, especially the neighboring towns and cities such as Newton, Sherborn, Sudbury, Natick, Wayland, Wellesley, Dover, Marlborough, Southborough, Hopkinton, and Holliston. The company prides itself on friendly and efficient service. It is easy to reach and customers will always get a real person on the line when they call during business hours. Its dumpster rental prices are also competitive, being 20-25% lower than national companies.

The company has been running its own Google Ads campaigns to generate leads. However, it has not been able to achieve high organic rankings and decided that it needed help with search engine optimization. WSI is pleased to have been selected to provide local SEO service for Zoom Disposal. We started the program with careful keyword research, selecting those keywords that will provide the most relevant traffic to the website. In addition, geographically-oriented keywords are also included. Landing pages optimized with the selected keywords are then created and added to the website. The company has over 400 5-star reviews on Google and Yelp. These are added randomly on each landing page. Calls to action are placed strategically on the landing pages to produce leads.

Off-site links will be created by publishing blog posts that carry relevant links and syndicate them to a home life blog, a healthy living blog, a home and family blog, a family lifestyle blog and a family life blog. Key metrics such as website traffic, search impressions, rankings, organic links, conversion and conversion rates will be tracked using Google Analytics and Search Console. With this new local SEO program, we are confident that the company will achieve increased lead conversions from Google organic search results.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales using digital marketing techniques. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. With nearly 1000 consultants in over 80 countries and each of them well equipped to bring their knowledge and experience of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.

This post was originally published at https://thewsitouch.com/blog/waste-disposal-company-engages-wsi-for-local-seo-services/

 

Montessori School Partners with WSI for Website Optimization and Lead Generation

Montessori School Partners with WSI for Website Optimization and Lead Generation

In 1979, the Montessori School of Agoura was founded to serve California families across Agoura Hills, Calabasas, Malibu, Woodland Hills, Oak Park, Thousand Oaks, and Westlake Village. It is a privately-owned school with mixed-aged classes for children ages 2 through 6, and features a prepared environment that supports child development with interactive tools and self-led education. The Montessori educational method is renowned throughout the globe for its individualized approach to instilling children with a lifelong love for learning.

Montessori Agoura has partnered with WSI to attract more qualified visitors to their website, with the goal of increasing their student roster. To do so, WSI has put together two plans: website optimization and lead generation. WSI is currently working through the entirety of Montessori Agoura’s website, revising and adding web pages, and implementing a professional and attractive design. Included in the new designs are social media buttons and website ADA compliance, for easy accessibility.

The updated website will benefit from WSI’s Search Engine Optimization (SEO) services, allowing for Montessori Agoura to rank higher for relevant search queries. SEO best practices involve using correct blog formatting, regularly publishing related and high quality content, and keeping the website updated. WSI will also use SEO tools, Google Analytics, and Google My Business to guide and aid us in our mission to increase Montessori Agoura’s ranking.

For lead generation, WSI will carry out a monthly campaign beginning with four posts on Montessori Agoura’s onsite blog, and four posts on offsite blogs that will build Montessori Agoura’s authority per Google’s algorithm (WellJourn, Weebly, and Blogger). WSI will submit 15 manual directory submissions for search engine indexing, further building on Montessori Agoura’s authority.

WSI will monitor success by reviewing data collected by tools like Google Analytics and Google My Business, then summarize progress in monthly reports. With the monthly campaign, WSI expects to increase the Montessori School of Agoura’s student roster, and introduce more students and families to the time-proven Montessori method.

This blog was originally published at:

https://wsiconnect.com/uncategorized/montessori-school-partners-with-wsi-for-website-optimization-and-lead-generation/

Senior Home Care Agency Renews Local SEO Program with WSI

Senior Home Care Agency Renews Local SEO Program with WSI

As more and more aging people choose to live independently, the demand for home care assistance increases. In-home care services are typically provided by home health aides who are HHA or CNA-certified. They perform tasks such as preparing simple meals, light housekeeping, errands such as trips to the supermarket, post office or dry cleaners, medication reminders, and so on. They are also trained to provide meaningful companionship to seniors. For elderly people with health conditions that require more help, these professional caregivers can also provide dementia care, Alzheimer’s care, private duty care, mobility assistance, or even 24×7 or live-in care if needed. Families typically hire home care providers to care for their senior loved ones through home care agencies. They may hire them on a long term basis or use respite care to give family caregivers a break every now and then.

Based in the Greater Boston area, Visiting Angels Newton/Canton is a home care agency that provides high caliber in-home care services specifically in Newton, Brookline, Chestnut Hill, Watertown, Roslindale, Hyde Park, Upper Back Bay, Canton, Dedham, Needham, Norwood, Stoughton, Wellesley, Natick, and Westwood. It is a high quality home care agency which has won the Best of Home Care Leader in Excellence Award; the Best of Home Care Provider of Choice Award; and the Best of Home Care Employer of Choice Award from the national client satisfaction survey firm Home Care Pulse six years in a row.

With a large baby boomer population, the in-home care services sector is very competitive in the Boston area. To help generate leads online, Visiting Angels Newton/Canton has engaged WSI to perform local SEO since 2018. Since then, we have been able to significantly increase the number of pages that the website ranks on the first page of Google search results, as well as the website traffic. We are pleased that our client is continuing this program this year.

While WSI is successful in helping Visiting Angels Newton/Canton find customers, the home care agency is hard pressed to find enough home health aides to serve new clients. So we are now focused on performing SEO for keywords such as caregiver jobs, CNA jobs and HHA jobs to generate leads for their caregiver positions.

WSI’s local SEO program involves creating landing pages optimized with select keywords to attract traffic from the desired audience to the website. Calls to action are placed strategically on the landing pages to produce leads.  In addition, we also publish long-form blog posts on the website to increase organic traffic using long tail keywords. Off-site links are created by publishing blog posts that carry relevant links and syndicate them to the company’s blog on WordPress, In-Home Care Services Blog, Visiting Angels Newton MA blog and Visiting Angels Newton/Canton, MA Blog on Weebly. We also post links to the client’s website on several lifestyle blogs. The long-form blog posts are also published on the agency’s LinkedIn page.

The agency selects an exemplary caregiver each month as Angel of the Month and publishes a blog post about his/her story.  It engages a third party company to interview clients for testimonials which we publish on the website. It will also continue to publish weekly posts on Google My Business, LinkedIn and Facebook, as well as send monthly newsletters to customers and institutional partners.

WSI will continue to monitor the local SEO campaign results using Google Analytics and the Search Console, including website traffic, rankings, and conversions as well as internal and external links. We also track select keyword rankings using Semrush. Every two months, we produce an SEO report and meet with the client to discuss the results. With continuing efforts, we expect to achieve increasingly higher traffic and number of leads from this local SEO program.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales using digital marketing techniques. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With nearly 1000 consultants in over 80 countries and each of them well equipped to bring their knowledge and experience of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.

This post was originally published in https://thewsitouch.com/blog/senior-home-care-agency-renews-local-seo-program-with-wsi/

The OKC Pool Company teams up with WSI for Digital Marketing

The OKC Pool Company teams up with WSI for Digital Marketing

Serving the Oklahoma City Metro, The OKC Pool Company has teamed up with WSI to initiate WSI’s tested and proven digital marketing strategies for their website: https://www.okcpoolservices.com.

The OKC Pool Company is a premier pool designer and pool construction company.  OKC Pools has a production system that takes the stress out of pool construction.  They begin by providing a 3D Digital Model that shows what the finished pool will look like in the backyard.   Then, they assign a Personal Project Consultant that will work with the property owner throughout the construction process.  The Project Consultant is always available to answer any questions and address any concerns.  Then once the pool is completed, the consultant does a final walk-through to make sure that the pool is completed to satisfaction.   Then OKC Pools provides a Pool School to familiarize the property owners with all of the pool’s features.

OKC Pool Company, with WSI, has initiated a Digital Marketing strategy that includes Pay-per-Click ads, Search Engine Optimization, and Social Media Marketing.

The initial SEO strategy includes on-page optimization which includes extensive keyword research, website content creation, image optimization, and meta-data optimization.  WSI also created new web pages that better describe OKC Pools services.  You can view the optimized pages here:

OKC Pools Home Page: https://www.okcpoolservices.com/
OKC Pools Design Page:  https://www.okcpoolservices.com/pool-designs
OKC Pool Construction Page: https://www.okcpoolservices.com/pool-contstruction
OKC Pools Vinyl Liners Page: https://www.okcpoolservices.com/liner-installation

The off-page optimization for The OKC Pool Company is an ongoing effort.  As part of the off-page SEO strategy, we have registered OKC Pools with numerous on-line directories.  We also create monthly blog articles and syndicate these articles to blog sites including: posted Blogger, WordPress, Weebly, Wix, and Medium.

The combined on-page and off-page optimization efforts help to provide OKC Pools relevancy with the search engines and their ranking.  Monthly reporting will be provided keep OKC Pools informed of the progress we are making.

This blog post originally appeared at: http://wsiaimhigh.com/our-blog/okc-pool-company-hires-wsi