Most elderly people in the United States prefer to age in place, where they can stay in familiar surroundings and continue their daily routines. All they need is some at home living assistance such as light housekeeping, simple meals preps, occasional errands such as trips to the supermarket, post office or dry cleaners, medication reminders, etc. Some elderly people may have health conditions that require more help such as private duty care, mobility assistance, dementia care, Alzheimer’s care, or even 24 hour care should they need constant attention. Most of these needs are fulfilled by home caregivers who are trained to perform these duties. Often certified as HHAs or CNAs, home care providers should also be compassionate and serve their clients with dignity and respect.
Accredited by the Massachusetts Home Care Alliance, Visiting Angels Newton/Canton is an award-winning home care agency that provides these professional caregivers in the Greater Boston area, specifically in Brookline, Canton, Dedham, Natick, Needham, Newton, Norwood, Stoughton, Watertown, Wellesley, Roslindale, Chestnut Hill, and Westwood. With a large aging population, the home care space is competitive in this area. To help generate leads online, Visiting Angels Newton/Canton has engaged WSI to perform local SEO since 2018. Since then, we have been able to significantly increase the number of pages that the website ranks on the first page of Google search results, as well as the website traffic. We are pleased that our client is continuing this program this year.
WSI’s local SEO program involves creating landing pages optimized with select keywords to attract traffic from the desired audience to the website. Calls to action are placed strategically on the landing pages to produce leads. In addition, we also publish long form blog posts on the website to increase organic traffic using long tail keywords.
The agency engages Home Care Pulse to interview clients for testimonials. These are published on the website. It will also continue to publish weekly posts on Google My Business and Facebook, as well as send monthly newsletters to customers and institutional partners.
WSI will continue to monitor the local SEO campaign results using Google Analytics and the Search Console, including website traffic, rankings, and conversions as well as internal and external links. We expect to continue to achieve significantly increased lead generation rates from this local SEO program.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales using digital marketing techniques. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With nearly 1000 consultants in over 80 countries and each of them well equipped to bring their knowledge and experience of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.
Partnering with a third party vendor is an essential business need for many organizations. But this also exposes them to unnecessary risks which can have a catastrophic effect. The latest WSI client provides Vendor Risk Management Solutions to help businesses with assessing and managing their third party vendor risks, thereby mitigating damages and losses.
The company provides a flexible and easy-to-use vendor management system, which can help businesses identify and mitigate their vendor risks on an ongoing basis. Today, more than 15 leading Life Sciences Organisations, Health plans, Financial Firms and other leading industry customers rely on their managed services and solutions. However, despite demonstrated success in their field, the company was not successful in tapping the internet for acquiring new customers. Their internet presence needed work and they lacked a well-defined strategy to reach their target audience online. Partnering with WSI has been one of the prime decisions taken by them to meet this challenge head on and emerge as a proven leader of their industry in the digital world as well.
WSI has been brought in to create an implement a digital marketing strategy for them, and help them generate online leads from their web presence. The process started an IBA to establish goals, challenges and expectations based on which the strategy was created. After careful selection of just the right keywords related to their services, high quality optimized content was created for the web pages. This was followed by other website on page and off page optimizations and site analysis and improvements.
The website has been optimised for the following keywords-
The off-page strategy also includes creating and posting content on the company’s blog and a few external platforms including Blogger, Weebly and WordPress.com.
Besides, providing the high quality blog content, WSI is also starting with publication of the video content on the company’s YouTube Channel.
Along with a strong SEO strategy, WSI is committed to efficiently monitoring and tracking results and making adjustments and improvements in the tactics as needed. Early results of this campaign are showing all the positive signs of success, we cannot wait to get them new leads using the digital strategy!
Cascade Mountain Tech, a high quality outdoor gear manufacturer, has teamed up with WSI to initiate a world class SEO campaign for their ecommerce site, CascadeMountainTech.com.
Cascade Mountain Tech was founded with one goal in mind, exploration belongs to everyone! As a result, they aim to make quality outdoor products accessible and affordable to everyone. So, everyone can get high quality trekking poles, sleeping bags, camping cots camping chairs, super coolers and much more at affordable prices.
All of their products go through intense audits and they ensure that industry standards are not just met but exceeded. Additionally, they provide replacement parts at affordable prices so that you can repair equipment without the need to completely replace. Why, because in the wild stuff happens!!
Cascade Mountain Tech products can be found on Amazon, at Costco and of course on their website at CascadeMountainTech.com
Initial on page SEO for Cascade Mountain Tech is complete and you can see examples of their optimized pages here:
The off-page optimization for Cascade Mountain Tech is ongoing. In addition to registering the company in various business directories, we also do on page blogging, 3rd Party blogging, as well as blogs posted on Blogger, WordPress, Weebly, Squarespace, and Tumblr. These blog posts will have topics ranging from Camping with kids, Hiking and Trekking Pole tips and advice to Tips on Selecting and Preparing a Roto Molded Cooler.
These combined on-page and off-page optimization efforts should drive their website up in Google rankings. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.
eTopUpOnline.com offers an online platform for prepaid mobile users to recharge their mobile minutes quickly and conveniently. The company offers mobile recharge in over 120 countries around the world and has partnerships with over 220 mobile network providers globally. Prepaid phones are a convenient option for people who are living away from their native countries and need an inexpensive way to communicate with family back home, or who need to provide financial support to their families back home. eTopUpOnline.com makes it even more affordable by offering loyalty programs and reward points that can later be redeemed by their customers for more minutes.
Not Their First SEO Experience
The company has worked with various marketing agencies in the past but had not been happy with the results. Only approx. 25% of their website traffic was coming from organic search, while the majority of the traffic was coming through paid advertising, direct and referrals. They were looking for better organic positioning, attention to details and strategic thinking. That’s when they hired WSI in early 2019 to help them reach their goals.
The WSI Approach
We decided to implement the project with a phased approach of promoting one international corridor at a time for eTopUpOnline.com. This would give us an opportunity to understand the company, its customers, the market and their challenges. We can take the lessons learnt from the first phase and implement it to the other corridors later. So at this early stage in the project, our focus is to promote the company’s sales in Haiti, for the two major telecom providers – Natcom Haiti and Digicel.
We started with adding fresh, meaning full content on the SEO landing pages, optimizing the landing pages with the target keywords, and making other changes on the website aimed at improving conversion.
One the on-page work was complete, we moved to off-page activities, as part of which we are syndicating freshly written content to blogging platforms like Tumblr, Weebly, Medium, Blogspot, Issuu, and WordPress
The early results of the campaign are very encouraging. Within first two months of starting off-page activities, we improved organic traffic by 72% over the previous Year and traffic from Haiti increased by 148%. This is just the beginning, we continue to improve upon and optimize our campaign, and are committed to bring even better results in the following months. We plan to launch the second phase of the SEO campaign soon, with efforts to improve traffic and revenue from other countries.
Perna & Abracht , LLC is a full-service law firm in Kennett Square, PA. The firm’s partners represent their clients in cases ranging from Divorce and Family Law, Business and Corporate Law, Employment Law, Estate Planning, Personal Injury, Medica Malpractice and so on.
The firm is well known in the local area but before engaging WSI, their internet presence needed some work. The website was old and outdated and did not represent the firm well. They did not show up in search results for any terms related to their areas of practice, and they had engaged different lead generation services in the past but had not been happy with the results.
Perna & Abracht engaged WSI to tackle these challenges and handle their Digital Marketing. The foundation of a strong Digital Marketing Strategy is a good website, so we addressed that issue first and foremost. The firm’s website underwent a complete makeover resulting in a modern, responsive website with intuitive navigation. The website makeover was followed by the implementation of an SEO campaign.
As part of the SEO strategy, we have optimized the website for the following key search terms –
We are writing high-quality content for the firm, to answer the common questions prospective clients have in mind before they engage with a lawyer. Besides publishing this content on the website monthly, this content is also being published at some external blogging profiles we have set up for the firm, namely – WordPress and Blogspot
Besides the blogging profiles, we are also publishing some video content on the Perna & Abracht Youtube Channel.
The Early results of the campaign show high rankings for the website in the local Kennett Square area for all the target search terms, resulting in some qualified leads. The larger Chester County area is picking up rankings gradually and we are confident that in due time, the campaign will produce strong results and consistent leads.
The Southern California-based company is a family-owned business launched in 1988 to serve the greater Los Angeles area including the San Fernando Valley. As a home services business, the residential window washing company has traditionally relied on a steady stream of leads from a Google AdWords campaign that WSI manages for the company year-round.
Recently, the company’s management decided he would like to see if WSI could indeed create an SEO campaign that would result in his company being listed on the first page of a Google search result. The owner is particularly interested in a variety of high-value key phrases linked to town-specific website pages:
Residential Window Cleaning All American Window Cleaning’s professionals offer you a safe residential window cleaning service that features all necessary precautions to protect your property.
Commercial Window Cleaning The company’s window cleaning professionals can also handle all your commercial window cleaning needs safely and efficiently. You can rest assured knowing that All American maintains proper insurance requirements for commercial window washing companies.
Rain Gutter Cleaning Service In addition to residential and commercial window cleaning services, the company offers rain gutter cleaning service. This includes removal of all debris from gutters and downspouts, and the company guarantees that all rain gutters will operate and drain properly for first storm after clean gutter service.
Pressure Washing Clean buildings and windows require the use of high-power pressure washers. All American works with the latest and most advanced pressure washer systems. Their equipment provides pressure washing and pressure cleaning services for the exterior of your homes and buildings using environmentally safe cleaning products.
Solar Panels California home owners in particular will appreciate All American’s capability to clean specialized solar panels. The company offers service on a quarterly and bi-monthly basis, ensuring solar panels continue to work efficiently year round.
The company’s technique involves a hands-on window cleaning method. They have expertise cleaning a variety of window styles, including French pane glass, divided lights, standard two panel windows, leaded glass, skylights, custom architect corner windows, triangular glass and glass brick. When it comes to screens, they can handle standard screens, alarm screens, and custom made screens. All work is done with biodegradable chemicals that are not harmful to the environment. They also are respectful of your time, so they get the service done as efficiently as possible, leaving your home, or business, sparkling.