Alves Radcliffe, LLP is a team of lawyers with a combined 25 years of legal experience. They’re based in Gold River, near Sacramento, and represent clients from Northern California to the Greater Sacramento and Bay Area. Their areas of representation range from general counseling to the specifics of cannabis appeals for homeowners. Alves Radcliffe is recognized for their legal authority in media including the Sacramento Business Journal and Capital Public Radio.
Alves has partnered with WSI Connect to optimize its website to make a lasting first impression on visitors. To do so, WSI audited the website design to determine how to improve appearance and functionality. After implementing a new design, WSI turned to Alves’ SEO campaign to improve its search ranking for cannabis appeals for homeowners. Part of this campaign includes publishing monthly SEO-optimized posts about cannabis appeals to Alves Radcliffe’s blog, and the offsite blogs Pro Business Information and Business Advice Now.
By optimizing onsite and offsite content, WSI is boosting Alves Radcliffe’s relevance for their services. The offsite content has an additional job of increasing the quality and quantity of Alves’ links. When its service pages are linked to other websites or blogs with high authority, its pages become more attractive to search engines. Also helpful to building authority is sharing the links to social media sites, such as Facebook.
Going onward, WSI Connect will monitor Alves Radcliffe’s progress through Google Analytics and Google My Business. WSI will review how prospects find Alves, whether through Google search, Yelp, or other sources. Progress will be summarized in monthly reports containing data about visitors, web traffic, and conversions.
WSI plans to help Alves increase their client base, providing clients with quality representation that lets them live worry free.
This blog was originally posted at: https://wsiconnect.com/press-release/cannabis-appeals-attorney-partners-with-wsi-for-seo-services-and-website-optimization/
The Woodlands Woodhouse Spa, a high-end spa located in The Woodlands, TX, has teamed up with WSI to initiate a world class digital marketing strategy for their website, https://thewoodlands.woodhousespas.com.
The Woodhouse Day Spa in The Woodlands provides an ultimate, full service, luxury day spa. Offering a long list of services of including over 70 rejuvenating treatments, there is something special for everyone and every occasion. Whether looking for relaxation, advanced skin and body care treatments, nurturing facials, or invigorating body treatments you will enjoy outstanding treatment therapies that have your overall health and wellness in mind.
Teaming with WSI, The Woodhouse Day Spa in The Woodlands has elected to initiate a comprehensive digital marketing strategy including Pay Per Click Ads, Facebook Ads, and SEO.
Initial on page SEO for The Woodlands Woodhouse Spa is complete, and you can see examples of their optimized pages here:
The off-page optimization for The Woodlands Woodhouse Spa is ongoing. In addition to registering the company in various business directories, we also do on page blogging, 3rd Party blogging, as well as blogs posted Blogger, WordPress, Weebly, Squarespace, Constant Contact. These blog posts will have topics ranging from HydraFacial, microdermabrasion, couples massage, lymphatic drainage and more.
These combined on-page and off-page optimization efforts should drive their website up in Google rankings. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.
This blog post originally appeared at: https://www.wsiexpertinternetmarketing.com/blog/the-woodlands-woodhouse-spa-teams-up-with-wsi-for-digital-marketing/
MorningStar Senior Living, a successful network of senior living communities has grown by one more community located in Pasadena, CA. As a result, they have teams with WSI to initiate SEO, SEM, Facebook Retargeting Ads and social media management.
MorningStar Senior Living of Pasadena provides beautiful accommodations and a loving, caring staff. This loving community and home for seniors has both independent living and assisted living options available. They have amenities including restaurant-style dining, onsite theatre, billiards room, club rooms, fitness center, community store and much more to ensure residents live an abundant life. With a unique mission “to honor, to serve, to invest,” Morningstar seeks to give seniors a carefree and abundant life. By following this mission, valuing all seniors, and selecting staff with a calling to serve, they create an environment that is a true home for their residents.
After continued success with MorningStar Senior Living’s growing number of communities, WSI has now provided SEO and other digital marketing services to all twenty-seven communities.
You can see examples of newly optimized pages here:
The off-page optimization is already underway for this community. In addition to registering the community in various business directories, we also utilize guest blogging, on-site blogging, social sharing and posting as well as a shared blogging accounts on Blogger, WordPress, Weebly, Squarespace, and Constant Contact. These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy.
These combined on-page and off-page optimization efforts should move this community up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.
This blog post originally appeared at: https://www.wsiexpertinternetmarketing.com/blog/new-senior-living-community-locations-begin-digital-marketing-with-wsi/
WSI has been providing digital marketing services for dry cleaners in Boston since 2010. Over the years, we have developed websites, performed search engine optimization, and executed pay per click Google ads campaigns, email marketing campaigns, as well as social media marketing campaigns on Facebook, Instagram, Twitter, and Linkedin, all generating outstanding results. We are honored that our client, Utopia Cleaners, with dry cleaning services in Newton, Woburn, Arlington and Boston, has again renewed our services.
Utopia Cleaners is an innovative green dry cleaner. Its founder pioneered a wet cleaning technique that replaces perc, the dry cleaning chemical, with biodegradable detergents. With this wet cleaning system installed in their processing plant, workers are no longer exposed to toxic perc, and the plant no longer produces hazardous wastes.
Most commercial laundry services as well as ourselves at home often use gentle wash cycles to limit the wear on clothing. However, everyday gentle low-temperature washes cannot remove germs and bacteria from sick bed linens, stains, underwear and other dirty laundry. In 2020, Utopia Cleaners began to offer germ-free laundry service in Boston. It uses a special environmentally-friendly soap to remove germs from dirty laundry. This service has become popular not only in Boston but also at its dry cleaners in Winchester, Woburn, Arlington and other suburban areas.
With stores in downtown Boston, Boston South End, Arlington, Newton and Woburn, and a strong fleet of laundry pickup trucks, Utopia Cleaners serves a large metro area with population over a million, including downtown Boston, North End, West End, South End, Back Bay, Fenway, Longwood medical area, Allston/Brighton, NU, BU, MIT, Harvard, Charlestown, South Boston, East Boston, as well as the suburban cities and towns of Cambridge, Brookline, Arlington, Belmont, Winchester, Everett, Chelsea, Wellesley, Woburn, Medford, Newton, and Lexington. This dry cleaning delivery service is free and available 8am to 8pm on weekdays.
WSI’s digital marketing services focus on lead generation through search engine optimization and Facebook advertising. Local SEO campaigns were designed and executed for geographical keywords such as dry cleaner Arlington MA. Subject keywords include wash and fold in Boston, dry cleaning, shirt laundry and others. The SEO program also includes on site blogging which publishes posts on garment care and laundry tips, as well as off site blog posts which are syndicated to a home life blog, a healthy living blog, a home and family blog, a family lifestyle blog and a family life blog, thereby building links to the website.
WSI’s program also includes video posts and video ads on Facebook and Instagram. These ads have successfully increased brand awareness and drove more traffic to the website. Regular posts and special offers are also promoted on Google My Business.
WSI uses Constant Contact’s professional email marketing platform to execute monthly email marketing campaigns for Utopia Cleaners. These email newsletters contain dry cleaning coupons which are also posted on Google My Business and social media sites including Facebook, Instagram and Twitter. These monthly promotions will help to retain customers as well as drive traffic to the website.
Key metrics such as website traffic, search impressions, rankings, organic links, conversion and conversion rates are tracked using Google Analytics and Search Console. Our client is very satisfied with the results and we are confident that we will continue to be successful in growing their business using our digital marketing solution.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best digital marketing solution to generate measurable results. Services include website design and development, search engine optimization, digital advertising, social media marketing, email marketing, ecommerce and more. With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.
This post was originally published in https://thewsitouch.com/blog/dry-cleaner-renews-digital-marketing-services-with-wsi/
A uniform clothing store in Massachusetts recently engaged WSI for digital marketing services. The store, First Defense Supply, offers uniform and supplies for law enforcement, fire and rescue, and emergency medical services personnel.
The police uniform store provides uniforms from name brands such as Blauer, 5.11 Tactical, Flying Cross and Vertx, badges, IDs and wallets from Blackington and Strong, boots, shoes and socks from 5.11 Tactical, Bates, Corcoran, Matterhorn and Thorlos. It also provides duty gear such as holsters, flashlights, body armor, bags, restraints (handcuffs), batons, tactical gear and riot gear from well-known high quality product manufacturers such as Safariland, Uncle Mikes, Streamlight and Bianchi. The customers in the law enforcement sector includes state police, local police, county sheriff, Federal and correctional officers.
The store also provides uniforms for firefighters and rescue professionals as well as gear and equipment such as Fire/rescue gloves, medical gloves, medical bags, and lights from Safariland, Streamlight, Uncle Mikes.
In addition to uniforms for EMS personnel, the store also provides CPR equipment, medical gloves, and medical bags from the popular manufacturer North American Rescue.
Digital Marketing Services Provided by WSI
The store initially engaged WSI to develop a modern mobile-responsive e-commerce website. While it prepares its inventory to go online, the store launched the website with the purpose of promoting discounted police uniform and gear. WSI developed a digital marketing program for the store which includes biweekly email newsletters to its customer list using Constant Contact, as well as frequent social media posts on its Google My Business, Facebook, Instagram and Linkedin pages. WSI performed detailed keyword research and on-page SEO has been done on relevant landing pages as well as the social media profiles. Ad campaigns are also executed on select social media platforms to promote the brand.
The objectives of the program are to increase website traffic, drive more visitors to the store, promote sale items and increase social media visibility and brand name recognition. We will monitor the store’s website traffic and conversions, as well as the followers and engagement on its Facebook, Instagram, Linkedin pages. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With consultant in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.
This post was originally published at https://thewsitouch.com/blog/digital-marketing-for-a-uniform-store/
Laundry Care Express (LCE) is a full service laundry service with locations in Santa Cruz, CA and San Jose, CA. Founded in 2003, LCE began as a residential laundry service and has since expanded its services to commercial clients. They offer free same-day pickup, next-day delivery for residential clients, and can treat a variety of items including clothing of all fabrics, comforters and pillows, and curtains. Their goal is to free people of laundry while making their washables look fresher and last longer.
To help LCE improve their online presence and rank higher on relevant web searches, WSI began with a digital marketing audit covering their website, top competitors, Google rankings, Google Ad performance and online reputation. Next, WSI designed a comprehensive digital marketing strategy to boost LCE’s online lead generation performance.
This campaign included keyword research to understand how prospective clients use search engines to find residential laundry services. After determining the best keywords, WSI created a long-term content strategy that built LCE’s authority for those keywords by incorporating link building into offsite content posted to a wellness blog, lifestyle blog, and a life hacks blog. This led to LCE listing higher on search results.
WSI’s ongoing SEO, PPC, and reputation building campaign will continue to drive consistent new customer growth. At the same time, WSI will track LCE’s review performance through Google My Business and Yelp, and help LCE continue to excel. WSI looks forward to helping LCE continuously improve their SEO and reputation management.
This blog was originally posted at: https://wsiconnect.com/blog/residential-laundry-service-provider-partners-with-wsi-connect-to-expand-their-customer-base/