WSI Renews Digital Marketing Program With Employment Lawyer

WSI Renews Digital Marketing Program With Employment Lawyer

WSI’s Natick office provides digital marketing services to local businesses in healthcare, software, retail as well as industrial and legal services in the Greater Boston area. Since December 2016, we have been providing digital marketing services to executive employment agreement lawyer, Rob Adelson Esq., with outstanding results. We are pleased that he has renewed our services again.

As a corporate, tax and employment lawyer with over 30 years of experience, Attorney Adelson has found a niche in representing senior executives in

  1. executive employment contract terms, including duties, responsibilities & authority, compensation and benefits, executive equity compensation, severance and termination, and restrictive covenants,
  2. executive compensation package negotiations, including salary, bonuses, benefits and most important of all structuring equity compensation such as stock options, restricted stock and restricted stock units,
  3. executive separation agreements, including separation terms and executive severance compensation package,
  4. executive wrongful termination issues,
  5. executive retention agreements and change of control agreements,
  6. non-disclosure agreements, non-compete agreements and non-solicitation agreements.

He has successfully negotiated CEO job offers, CFO employment contracts, COO compensation packages, CTO contracts in the hi tech industry, CSO contracts in the biotechnology industry, as well as executive severance agreements for senior executives in Massachusetts, New York, California, North Carolina, Texas and all over the country. His clients work in biotechnology, medical device, pharmaceuticals, software, telecommunications, e-commerce, financial services, food, retail and other industries. His work as an executive employment lawyer has been recognized in the Boston Globe, the Boston Herald and most recently in the Las Vegas Review Journal.

A frequent speaker and writer, Attorney Adelson publishes articles on CEO World magazine, The Refresher, IEEE Reflector and other publications. During COVID-19, he has written articles that address issues such as employers withdrawing your executive job offer, remote work and job opportunities, as well as triggering severance due to the pandemic. His website now hosts over 50 articles on the subject of executive employment. Recognized by ChubbyBrain.com as one of the “Top 20 Boston Startup Lawyers,” he also provides counsel for startups, and has written on subjects such as being as startup CEO, and compensation for pre-IPO company executives.

WSI’s digital marketing program for Attorney Adelson currently includes national SEO and email marketing. Back in December 2016, Attorney Robert Adelson engaged WSI to generate leads using his website. Previously, he had engaged another digital marketing agency for SEO with scant results. His experience with a well-known legal directory’s advertising services was similar. Nonetheless, he still believed in digital marketing and had put his faith in WSI. He had hoped that WSI will deliver for him and we did not disappoint.

WSI started the digital marketing program by performing keyword research and on site SEO. We leveraged Attorney Adelson’s writing and assisted him in publishing articles both on his own website and on other authoritative websites. We performed SEO on those articles on his website.  In addition, monthly blog posts are written and syndicated to several offsite blogs including Attorney Robert Adelson on Medium, Attorney Adelson’s WordPress Blog, Executive Employment Attorney on BloggerRobert Adelson on Wix and Executive Employment Attorney on Weebly, thereby building links to the website as well as enhancing his online presence.

A monthly newsletter is also sent to his contacts with links to his recent article and older articles to help drive traffic to the website. All those efforts have borne fruit. His website now ranks on the first page for hundreds of keywords. He is also getting many qualified leads each month from his website. In his words, WSI’s digital marketing service has been transformational for his practice.  He is happy to continue his digital marketing program and we are confident that our ongoing work will continue to deliver exceptional results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to recommend and implement the best digital marketing solution and generate measurable results to justify their investment.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.

This post was originally published at https://thewsitouch.com/blog/wsi-renews-digital-marketing-program-with-employment-lawyer/

WSI Renews Digital Marketing Engagement with Playground Supplier

WSI Renews Digital Marketing Engagement with Playground Supplier

During the past year, many businesses were seriously impacted by the coronavirus pandemic, most noticeably b-to-c businesses like restaurants and theaters.  Although commercial playground equipment companies sell products to schools, parks and communities, they are impacted as well. As prospecting and sales activities move online, the approach of digital marketing becomes all the more relevant. WSI is pleased that we have laid a good digital marketing foundation for Newton-based playground equipment supplier, Premier Park & Play, over the years and the company is committed to continue to take advantage of our services.

As a school playground equipment supplier, the company provides high quality play structures that meet safety standards and develop children’s physical, mental and psychological abilities.  Brands represented include Play Mart, Superior Recreational Products, Jambette, Nature of Early Play, playgroundequipment.com, ImagineThat Play Systems and PlayMounds.

In tune with the trend in inclusive playgrounds, the company offers a broad selection of handicap playground equipment including wheelchair-accessible playsets, swings and merry-go-rounds, and panels.

The company also specializes in preschool playground equipment that serves toddlers such as imaginative play structures, trike path, water trough, sandbox, and play mounds, often in daycare playground settings.

The playground supplier serves not only schools and daycares, but also provides outdoor playground equipment for parks, churches, residential complexes in New England, including Massachusetts, Connecticut, New Hampshire, Rhode Island, Maine and Vermont. Outdoor furnishings such as benches, picnic tables, trash receptacles, dog park equipment, charging stations, bike racks, drinking fountains are also an important part of its business. In addition, outdoor shelters and shades, such as pavilions, gazebos, pergolas, umbrellas, kiosks, bus stops, and dugouts are also offered. Outdoor fitness and sports equipment for kids as well as adults and the elderly are also popular in parks and apartment complexes such as rock climbers, stretch stations, cardio walkers, sit-up benches, strength wheels, bootcamp courses from manufacturers including ActionFit, First Team, Superior Recreational Products, Jambette, and Play Mart. Some parks and campgrounds may install water playground equipment such as water sprayers and splash pads which are great fun for entire families during the warmer months.

Our SEO program for the company includes creating new optimized web pages for trending new products, on site blog posts, as well as posting regularly on social media sites including Instagram, Facebook, Google My Business, Pinterest and Linkedin.  We also create off site blog posts on a playground equipment supplier blog on WordPress, publish playground equipment articles on Medium, distribute play equipment blog posts on Blogger and post on a playground supplier blog on Weebly. We monitor and analyze the company’s monthly Google Search Results Rankings for relevant keywords using tools including Google Analytics, Search Console and Semrush. Our SEO strategy is then adjusted accordingly.

The company also sends monthly newsletters to target markets including campgrounds, apartments, landscape architects, day care centers, colleges and the Parks & Recreation Departments of cities and towns. The newsletter contains informative articles, featured products, playground equipment for sale, as well as catalog downloads. These email campaigns have generated leads for the playground equipment supplier, resulting in more projects. They also help to drive traffic to the website where there is more content and more calls to action to generate leads. The company actively participated in tradeshows organized by various park associations, school educational associations, landscape architectural bodies which help to grow its mailing lists.

WSI is proud to have provided digital marketing services for this playground equipment company over the years and look forward to serving them for years to come!

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to recommend and implement the best digital marketing solution and generate measurable results to justify their investment.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.

This post was originally published in https://thewsitouch.com/blog/wsi-renews-digital-marketing-engagement-with-playground-supplier/

Employment Attorney Continues SEO and Email Marketing Program with WSI

Employment Attorney Continues SEO and Email Marketing Program with WSI

executive-contract-agreementThere are many employment attorneys in Boston. If you do a search on Google for employment lawyers, you will find many Google Ads, a four-pack on the map, as well as organic listings that include many lawyer directories such as superlawyers.com, justia.com, findlaw.com, avvo.com, lawyers.com, hg.org, and martindale.com as well as some listings from law firms. As a lawyer, you may choose to subscribe and even advertise in the directories or engage in an SEO consultant to help you rank on the first page of Google for relevant keywords, or do both.

Three years ago, executive employment attorney Robert Adelson decided to cancel his directory subscription and advertising on one of the above directories and engaged WSI to help him generate leads through SEO, i.e. improve his website’s ranking on Google for keywords relevant to his executive employment practice.  He has not looked back since.  He has been very satisfied with the results and has again renewed his SEO and email marketing contract with WSI.

A seasoned attorney experienced in negotiating executive employment contracts, Attorney Adelson has counseled and represented CEOs, Chief Financial Officers, Chief Operating Officers, Chief Scientific Officers, Chief Technology Officers, Chief Marketing Officers, and various vice presidents of Sales, Marketing and other senior executive roles.  His clients are from Massachusetts, New York and throughout the country in diverse industries that include software, e-commerce, telecommunications, financial services, biotechnology, pharmaceuticals, medical device, food, retail and consumer products, and industrial supplies.

As an executive employment agreement lawyer, he helps C-suite executives secure the best employment terms including compensation, relocation, tax gross-ups, restricted stock and options. Executives often receive compensation not only in the form of salaries but also bonuses and equity. An executive compensation attorney like Attorney Adelson will make sure his clients receive the strongest possible compensation for their work, protect their short-term and long-term interests while providing a high level of tax efficiency.  With extensive experience and background experience in tax, contracts, executive equity compensation, he helps clients maximize their equity position and achieve the maximum benefit and tax favored treatment from their equity opportunity.  For executives who are leaving their jobs either voluntarily or not, he also serves as their executive severance agreement lawyer, helping them develop exit strategies and arrange the best possible outcomes.

Accomplished Author of Executive Employment

Robert Adelson, esq. is an opinion columnist for CEO World magazine, which is the world’s leading business magazine written for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide. He has also published executive employment articles on, CEO Refresher, IEEE Reflector, Boston Business Journal and other publications. These articles include topics such as

  • executive employment agreement negotiation,
  • executive job offers for women, startups, CSOs, CTOs, CFOs, COOs, and CEOs,
  • executive severance negotiation,
  • wrongful termination,
  • restricted stock, RSUs and phantom stock,
  • non-compete agreements,
  • retention and change of control agreements.

Digital Marketing Program

Three years ago in December 2016, WSI designed and implemented a custom content marketing and SEO program for Attorney Adelson. Articles were written and published on CEOWorld magazine or other magazines, on LinkedIn and on his website.  In addition, monthly blog posts are written and syndicated to his blogs on popular blogging platforms:

These are used to build links to his website as well as enhance his online presence. Monthly newsletters also include links to help drive traffic to the website.

In addition, we also make weekly posts on his Google My Business listing as well as on his Linkedin profile and LinkedIn page. Followers on his Linkedin profile and page has increased consistently over time.

During the past three years since we implemented this SEO and email marketing program, Attorney Adelson has been receiving highly qualified leads that have converted into good clients. He is very happy with the results and has gladly signed on to continuing the program.  We are confident that our ongoing efforts in SEO and other digital marketing activities will continue to deliver exemplary results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This post originally appeared on https://thewsitouch.com/blog/employment-attorney-continues-seo-and-email-marketing-program-with-wsi/

Homeowner Experience Engages WSI for a New Website and SEO Campaign

Homeowner Experience Engages WSI for a New Website and SEO Campaign

homeowner experience for site and seo

Homeowner Experience a real estate company based in San Jose CA has partnered with WSI to design and develop an engaging search engine optimized website to promote their property listings with many photos and videos. The company is owned by Theresa Wellman who is an experienced and knowledgeable San Jose real estate agent that focuses on marketing properties in the Almaden Valley, Willow Glen and other nearby neighborhoods of San Jose.

The website is intuitive to navigate, offers easy input capabilities for a real estate agent to post new property listings, and allows potential buyers and sellers to search various neighborhoods in San Jose. The site showcases active listings, and also allows visitors to perform custom property searches in Santa Clara County. In addition to listing sold properties, information on the local housing market is regularly updated and discussed on the San Jose CA real estate market trends page.

Part of the local SEO program includes creating and posting content on the new website’s blog, external platforms including, Blogger.com and WordPress.com, and on the company’s Facebook and YouTube profiles. The work includes building links to the following pages that have been identified as key pages for increasing their online presence:

The local SEO campaign is being monitored and tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize the online lead generation.  Key metrics are being measured include keyword rankings, links, organic visits and goal completions that include form submissions and calls generated from the website. Within two months of going live the the new site has achieved first page ranking on Google for three local keyword terms and is on the second page for 5 others. Site traffic has significantly increased each of the last few months since the new site went live along with a high rate of visitor engagement.

About WSI Smart Web Marketing in San Jose California

WSI Smart Web Marketing has been working with small and medium-sized B2B and professional service businesses in San Jose and throughout Santa Clara County to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

WSI has offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results. You can trust WSI has the expertise, advanced insight and power to succeed.

This blog article was originally posted on: https://wsismartwebmarketing.com/homeowner-experience-engages-wsi-for-a-new-website-and-seo-campaign/

Dry Cleaner Engages WSI for Website Redesign and SEO

Dry Cleaner Engages WSI for Website Redesign and SEO

utopia-cleaners-boston-dry-cleaner

The market for dry cleaning and laundry services in Boston is competitive. To increase online visibility and acquire customers online, Utopia Cleaners has engaged WSI to build a new website and perform search engine optimization on the website. 

The founder of Utopia Cleaners is a pioneer in wet cleaning, a cleaning method that replaces the traditional dry cleaning chemical, perc, with biodegradable detergents. He experimented and perfected the wet cleaning system at his processing plant in Arlington, MA. As a result, workers there are no longer exposed to perc, and the plant no longer produces hazardous wastes.

In 2018, Utopia Cleaners acquired Sarni Cleaners’ three dry cleaning services in downtown Boston, including the dry cleaner in Financial District, Boston and the dry cleaner in South End, Boston.

Together with its suburban locations in Arlington, Woburn and Newton, Utopia Cleaners now operates six dry cleaners in Boston.

With a fleet of five trucks, Utopia Cleaners also has a strong laundry drop off and dry cleaning pickup service covering the areas of downtown Boston, Back Bay, Allston/Brighton, NU, BU, MIT, Harvard, Charlestown, South Boston, East Boston, as well as the suburban cities and towns of Cambridge, Brookline, Everett, Chelsea, Medford, Newton, Wellesley, Arlington, Belmont, Winchester, Woburn and Lexington. Utopia Cleaners dry cleaning delivery service is free and available 8am to 8pm on weekdays.

New Website for Dry Cleaner

A new website with the new domain name utopiacleanersboston.com was designed and built by WSI after the acquisition. The mobile responsive website is built on WordPress and is secured with SSL. It contains conversion forms for pickup and delivery service, as well as VIP rewards program membership registration. The conversion rates of these forms are tracked by Google Analytics.

Relevant landing pages on the website are optimized for select dry cleaning and laundry service keywords as well as geographical keywords including

Local SEO Program for Dry Cleaner
An ongoing SEO program has been designed and implemented by WSI after the new website was launched. Blogging, link building, citation building, and customer reviews are key to getting the new website rank on the first page of search results the selected keywords.

An onsite blog, called Look Your Best, contains articles about garment care, dry cleaning, laundry tips, etc., which helps to attract visitors to the website. WSI will publish monthly blog posts on this blog. In addition, monthly blog posts will be written and syndicated to a home and family blog, a healthy living blog, a housekeeping blog, and a family life blog, thereby building links to the website. The Google My Business listings of the six dry cleaner locations will be updated with new business information, optimized and weekly posts will be published. WSI’s local SEO program also includes optimizing citations in business directories such as Yelp, Bing, Mapquest and others. In addition, we will also create frequent social posts on Facebook, Twitter, Google My Business and Pinterest. Customers have provided feedback as well as reviews on these social media platforms.

Email Marketing for Dry Cleaner
WSI also provides email marketing service for Utopia Cleaners. Using Constant Contact’s professional email marketing platform, email newsletters will be sent to the company’s customer list once or twice each month. The email blasts contain dry cleaning and laundry service coupons which are also posted on Google My Business and social media sites including Facebook and Twitter. These monthly promotions will help to retain customers as well as drive traffic to the website.

WSI will track key metrics such as website traffic, rankings, organic links, conversion and conversion rates using Google Analytics and Search Console. We are confident that Utopia Cleaners will be able to grow their business successfully using our digital marketing solution.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best digital marketing solution to generate measurable results. Services include website design and development, search engine optimization, digital advertising, social media marketing, email marketing and more.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.

This post is originally published at https://thewsitouch.com/blog/dry-cleaner-engages-wsi-for-website-redesign-and-seo/

WSI provides SEO to Watco Manufacturing Company for FixMyDrain.com

FixMyDrain.com

WSI Digital Marketing San Antonio has been engaged to deliver world class SEO services to Woodford and Watco Manufacturing Company for their new site FixMyDrain.com and related SimpliQuick product line.  The Woodford Company has been around since the 1920’s, starting with their outdoor hydrant and faucet product lines.  While Woodford Company has become the leader in hydrants and faucets, the Watco Company branch of the Woodford and Watco Manufacturing Company is today’s leader in bath drains, lavatory drains, bath stoppers, bathtub trim kits and bathtub closures.

FixMyDrain.com is a dedicated retail site for Watco’s SimpliQuick and IdealLav product lines.  With the Watco SimpliQuick Tub Fix stopper you can replace your old drain within minutes without removing your old drain…no prep work, no hassle and no mess.  Additionally, the Watco IdealLav is the simplest solution to quickly fix a drain stopper in a lavatory.  With many finishes to choose from, you can upgrade your tub stopper and/or lavatory stopper in minutes. 

The initial phase of on page SEO for FixMyDrain.com is complete and you can see examples of their optimized pages here:

https://fixmydrain.com/

https://fixmydrain.com/products/how-to-fix-bathtub-drain-stopper

https://fixmydrain.com/products/how-to-fix-bathroom-sink-drain

https://fixmydrain.com/pages/how-to-remove-tub-drain-stopper

https://fixmydrain.com/pages/how-to-fix-a-tub-drain-stopper

https://fixmydrain.com/pages/bathtub-drain-installation

https://fixmydrain.com/pages/bathtub-overflow-plate

The off-page optimization is ongoing for FixMyDrain.com.  Our off-page program consists of on-page blogging on their BuyEagle.com retail site as well as off-page blogs posted on Blogger, WordPress, Weebly, Joomla, and Squarespace.  These blog posts will have topics ranging from how to fix bathtub drains, replacing lavatory and bathroom drains, replacing overflow plates and other related blog topics.

These combined on-page and off-page optimization efforts will start to move FixMyDrain.com up in the rankings. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at: https://www.wsiexpertinternetmarketing.com/blog/wsi-provides-seo-to-watco-manufacturing-company-for-fixmydrain-com/