Executive Employment Lawyer Renews SEO and Email Marketing Program with WSI


In December 2016, Attorney Robert Adelson engaged WSI to make his website mobile-friendly, improve his website’s ranking on Google organic listings for relevant keywords and manage his monthly email newsletter campaigns. Most importantly, his goal is to generate leads for his executive employment practice from these digital marketing efforts. Two years later, he is very satisfied with the results and has again renewed his SEO and email marketing contract with us. 

Based in Boston, Massachusetts, Attorney Adelson has been a corporate, tax and employment attorney since 1977. He has counseled and represented CEOs, Chief Operating Officers, Chief Scientific Officers, Chief Marketing Officers, Chief Technology Officers, Chief Financial Officers and various vice presidents, such as VP of Sales, VP of Marketing, regarding job offers, employment agreement terms, executive compensation, equity compensation, severance and termination issues. He has represented executives in Massachusetts, New York and throughout the country in diverse industries that include software, e-commerce, telecommunications, financial services, biotechnology, pharmaceuticals, medical device, food, retail and consumer products, and industrial supplies.

Publications on Executive Employment Issues

A frequent writer and presenter, Attorney Adelson publishes articles on CEO World magazine, CEO Refresher, IEEE Reflector and other publications. With more than 12.4+ million page views, CEOWORLD magazine is the world’s leading business magazine written for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide. Robert Adelson’s articles include topics such as

Attorney Adelson’s work as an executive employment lawyer has been recognized in the Boston Globe, the Boston Herald and other publications.

Attorney Adelson is active in Boston’s thriving startup community. He has been awarded by IEEE for his exemplary service as Chairman of the Boston Entrepreneurs’ Network. He has also been named among the “Top 20 Boston Startup Lawyers” by ChubbyBrain.com, a website that provides tools for entrepreneurs.

Digital Marketing for Executive Employment Lawyer

A comprehensive content marketing and SEO program was implemented for Attorney Adelson in December 2016. Since then, Attorney Adelson has been publishing monthly articles and a newsletter. The articles are published on CEOWorld magazine or other magazines and on LinkedIn.  In addition, monthly blog posts are written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium, Wix and Weebly, thereby building links to the website as well as enhance his online presence. Monthly newsletters also include links to help drive traffic to the website.

During the past two years since we implemented the digital marketing solution, Attorney Adelson has been receiving highly qualified leads. He is very pleased with the results and has committed to continuing the program. We are confident that our ongoing efforts in digital marketing will continue to deliver exceptional results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This post originally appeared on https://thewsitouch.com/blog/executive-employment-lawyer-renews-seo-and-email-marketing-program/

Certified Quickbooks Proadvisors, Edison Business Solutions Teams Up with WSI Web Systems for SEO

Edison Business Solutions teams with WSI for SEO

New Jersey digital marketing agency, WSI Web Systems, was hired by certified Quickbooks ProAdvisors, Edison Business Solutions, to help boost their online web presence. Edison Business Solutions helps the manufacturing and distribution sectors, as well as other business industries, to fully understand financial aspects of their operations and how to make better decisions that reduces costs and maximize profits. The business consulting services of Edison Business Solutions offers a wide-range of financial and software training, software setup and integration, training and support. They specialize in Inventory Management Solutions for Manufacturers and Distributors.

Partnership and SEO Program with WSI Web Systems

WSI Web Systems implemented AdaptiveSEO™ practices into certified Quickbooks ProAdvisors’ website. Some of the on-page optimization tasks accomplished by our New Jersey digital marketing team are, but are not limited to:

  • Keyword research for a series of exact match and long-tailed keywords
  • Content optimization to ensure content targets specific keywords and addresses audience’s needs
  • Website restructure to optimize header tags and boost website speed performance for both desktop and mobile users
  • Schema implementation
  • Google Analytics, Google Search Console and Google Tag Manager setup and syncing

WSI’s New Jersey-based digital marketing firm has optimized Edison Business Solutions’ web pages with these targeted and relevant keywords:

In addition to on-page optimization, WSI Web Systems is implementing monthly off-page optimization activities such as link building to help bolster keyword ranking and increase Edison Business Solutions’ online web presence. These activities include Google My Business optimization, business citation submission to top web directories, press release syndication, and high-quality blogging on WordPress, Blogger, Weebly, and Tumblr.

WSI monitors client’s web visibility progress every month.  The key points which will be measured include rankings, organic traffic, and website conversions. Our main objective is to increase business opportunities to boost site traffic and improve web visibility of Edison Business Solutions’ website locally and on a national level.

Original blog post published in: https://www.wsiwebsystems.com/certified-quickbooks-proadvisors-edison-business-solutions-teams-wsi-web-systems-seo/

Hill Point Montessori Engages WSI for a New Website and SEO Campaign

Hill Point Montessori - SEO

Hill Point Montessori is a locally owned and operated Montessori preschool and elementary school. Founded in 2011, the authentic Montessori school serves children from preschool through sixth grade. As part of their Montessori program, Hill Point allows students the freedom to explore their curiosities within the curriculum as well as learn from older children as well. This encourages children to love learning both academics as well as everyday life skills such as cleaning up after themselves. Through ongoing assessment, teachers guide students to turn their weaknesses into strengths as they develop their interests and social skills.

To help Hill Point Montessori reach parents interested in alternative schools and finding a match for developing their children’s education, Hill Point Montessori has partnered with the SEO experts at WSI Connect to develop their internet presence.  

After collaborating on Hill Point Montessori to understand their programs unique attributes, WSI conducted keyword research to understand content areas of interest to prospective parents. This lead to the development of an SEO program for Hill Point Montessori, including a new, SEO optimized and mobile friendly website highlighting their programs for prospective students and featuring an overview video with parents and student testimonials, as well as an ongoing SEO program aimed at off-page optimization. This off-page SEO optimization program will include including link building, and blog development. From this work the following SEO pages have been identified as key pages for increasing their online presence:

The offsite SEO program will focus on creating unique content about Hill Point Montessori and the Montessori method.  The offsite blogs will be published on BloggerWordPress, and Weebly websites.

WSI Connect is looking forward to the continued success with developing the internet presence of this local Montessori School and assisting them in celebrating children’s intellectual curiosity and social developing.

This blog was originally posted at: https://blog.wsiconnect.com/hill-point-montessori-engages-wsi-for-a-new-website-and-seo-campaign

WSI Bolsters Online Presence for Group 1 Renault

As digital marketers, there is nothing we love better than assisting an existing client to grow their business in a new and exciting direction. This was exactly what happened when our valued client Group 1 tasked the WSI Marketing team with repositioning Group 1 Renault online for improved conversion in South
African territories.
How the WSI & Group 1 Renault Journey Began
WSI Marketing was appointed the digital marketing company of choice for Group 1 in South Africa in 2008. As often happens when two businesses share a common vision – in this case, growing the automotive company’s online footprint as quickly and seamlessly as possible – a lasting bond was formed, and since that initial commission WSI’s scope of service to the Group 1 Automotive group, which includes the Group 1 Renault dealerships, has grown in line with their extensive dealership network.
Today, Group 1 Renault consists of two dealerships, Johannesburg and Stellenbosch that form part of the overarching Group 1 Automotive group, which also includes South Africa’s Nissan, Hyundai, Mahindra and Datsun dealerships. The Stellenbosch Renault dealership was acquired by Group 1 in July 2015 and WSI was engaged right from the start to pull this new brand into the online presence strategy of all the brands that form part of the Group 1 Automotive stable.
The Plan: What Was Done & How
The very first thing we did was to build a fresh, new SEO-optimised website that was optimised for the Renault brand name, brand phrase (Passion for Life), as well as applicable model phrases and search terms that relate to the Renault Kwid, Renault Clio, Renault Sandero, Renault Duster, Renault Kadjar, and Renault Megane in particular.
Once this site was up and running, we proceeded to implement the digital marketing services that were rolled out on a monthly basis, including

  • Content marketing
  • On-site and off-site SEO
  • Adwords and remarketing (including dynamic inventory ads on Adwords)
  • Monthly Email marketing

Once all this was in place, a pre-owned subsite was expertly integrated into the main site, and Facebook social content and advertising was used to drive traffic to specific model pages.
The Glen Renault dealerships were acquired by Group 1 during the early part of 2017, and immediately integrated into the online strategy for the Group 1 Renault brand. Additionally, a separate geo-targeted Adwords campaign was launched alongside model-specific landing pages. Traffic to these pages were driven by an Adwords campaign and selected models were targeted by means of Facebook advertising as well.
The Exciting Results We’ve Achieved So Far
Over the last year, focussed SEO efforts have resulted in organic rankings climbing in a very competitive market, which provided Group 1 Renault with a simple and cost-effective platform to position their exceptional cars optimally to reach the discerning South African motoring public. In particular, lead generation on pre-owned vehicles has served to bolster internal marketing budgets considerably, since dealers have to pay steep rates to advertise on costly third-party auto dealer sites. As part of our overall on- and off-site best-practice SEO strategy, blogging platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io are being utilised including directory listings, social sharing and content syndication.
What Lies Ahead for WSI & Group 1 Renault
WSI Marketing looks forward to the continued growth and improvement of Group 1 Renault’s digital footprint and online marketing reach in line with the requirements of our valued client. As their impressive automotive stable develops, we continue to streamline, tailor and adapt our approach to yield ever-more impressive ROI in South African territories for this respected French auto brand.
Originally posted on: https://blog.wsiwebmarketing.co.za/group-1-renault-online-presence/

Training Innovations Expands SEO Efforts with WSI

Training Innovations Expands SEO with WSI
Training Innovations is a private personal training facility in Albuquerque, NM with more than 50 years of combined experience. Their certified personal trainers help identify your unique goals and develop a personalized fitness plan just for you. The founder, Korbie Nitiforo also provides nutritional guidance for your overall health and fitness.  Keep your body fit and get the personal attention you deserve at Training Innovations.
Training Innovations engaged with WSI to expand their online presence and increase SEO efforts. We have optimized the following pages with relevant keywords for their website:








After the completion of On-Page, the next step is to start with the Off-Page optimization which includes citation and backlink building on high authority websites. WSI will also write blogs and syndicate them on various sites including Blogger, WordPressWeeblyTumblr and Medium.
We will begin the tracking program to track the results achieved.  This will measure the ranking of keywords, new backlinks, traffic to the website and much more.  As this strategy unfolds, over the coming months we expect to see their brand at the top of SERPs.
We look forward to building a strong business relationship with Training Innovations.
If you’re looking for SEO, SMO, PPC or other digital marketing services, consult with WSI, the leader in Albuquerque digital marketing.
This article was originally posted at: https://www.wsiwebenhancers.com/training-innovations-expands-seo-efforts-with-wsi/

The WSI Marketing & Tentickle Stretch Tent Journey

As a digital marketing agency that focuses on generating exceptional ROI for our clients, there are few things as rewarding as establishing a long-term relationship with a producer who sincerely loves their industry and crafts the very best version of their product on the market. Case in point – our ten-year-long relationship with Tentickle, an international stretch tent manufacturer known for their high-quality, durable and infinitely versatile stretch tents and luxury tents.
How We Placed Tentickle on The Digital Map
Over the last 10 years, our scope of service has grown, adapted and evolved with the exponential growth of the company, as well as the online marketing requirements as they expanded globally into 35 countries, including the UK stretch tents market.
Expansion Into A New Product Line
During the latter part of 2016, WSI was again engaged to develop an exclusive website for a completely new niche product line that positioned Tentickle as a provider to the luxury accommodation industry with a range of innovative safari tents and glamping tents. It was very gratifying to play a role in promoting these superior quality, exceptionally well-designed products that include a variety of customisable stargazers (mosquito-proof mesh units), luxury mess tents, glampers, explorer tents that allow for 360° views, and more. Tentickle has managed to cater for every possible requirement of the luxury tented accommodation industry and we are very proud to have played a role in this success story.
Where We Plan to Go From Here
Tentickle’s future is looking bright. We have recently embarked on a total revamp of their stretch tent site to reflect their refreshed branding and WSI is looking forward to walking the road into the future with this valued client. Our aim is to remain agile enough to adapt our service delivery seamlessly in line with their ever-developing online requirements. The luxury tent product line was recently expanded again, and the website has already been adapted to reflect this exciting development. Utilising blogging platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io is included in our best-practice SEO strategies and directory listings, social sharing and content syndication forms part of this process.
This article was originally posted on: https://blog.wsiwebmarketing.co.za/tentickle-stretch-tent-journey/