Crystal Findings Inc. is a beading supplies and findings store based in the Philadelphia area since 1996. Their customers are hobbyists who make custom jewelry for themselves, or for selling, as well as retail stores. They have a showroom in Philadelphia but historically most of their business has been mail and phone order. The company was flourishing until a few years ago and a big chuck of their business came from retail stores. But in recent years, failure to adapt to the changing e-commerce retail landscape sent a number of these retail stores out of business. This in turn has affected their business as well and they are looking to bring their sales up, back to the levels of a few years ago.
When the company came to WSI, we saw that they were using a Shopify store for ecommerce. But they knew that they had to move away from Shopify in order to have a more robust and SEO friendly web presence. They had already been working with a developer to build the new website, but that project had stalled due to the unavailability and the non-communication on part of the development team.
WSI was hired to help move the web development project along and then launch SEO to help bring in more sales from the eCommerce store. Since the owners do not want to waste any time in waiting for the website to be redesigned before starting SEO, the project is being completed in three phases. Phase 1 – Import and organization of products into the newly setup Woocommerce platform, followed by launching the new website. Phase 2 – Implementing the on-page SEO work Phase 3 – Moving on to off-page SEO work along with doing a website redesign, incorporating the principles of CRO . Currently, the Phase 1 has been complete. As part of Phase 2, we are optimizing the site for the following main keywords, among others –
In preparation for Phase 2, the off page optimization, we have created blogging profiles for Crystal Findings on the following portals – Weebly, WordPress, Blogger and Medium. With this setup in place, we are now moving to off-page activities for crystalfindings.com, which includes creating high quality content for their brand and products, among other things. We are very excited at this stage in the project and very confident that we will soon be able to bring in more online sales for the company and help them transition successfully into the digital age. This blog was originally published at https://www.wsipromarketers.com/blog/online-beading-jewelry-making-supply-store-enlists-wsi-revive-business/
Newton, MA-based home care agency, Visiting Angels Newton/Canton, has retained WSI for a local SEO program to generate leads online for home care services for the elderly and disabled adults. The company provides senior care, dementia care, Alzheimer’s care, respite care, companion care, transitional care and other home care services. These non-medical services are provided on an hourly or daily “live-in” basis including personal care, mobility assistance, errands & transportation, meal prep, light housekeeping, medication reminders, and companionship. This private duty care is provided by home care aides who are selected for each client based on their character, experience, technical ability, and other traits. Visiting Angels Newton/Canton has been serving Greater Boston since 2004. Many families in Newton, Needham, Dedham, Canton, Brookline, Watertown, as well as Natick, Wellesley, Roslindale, Norwood, Westwood, Canton, Stoughton, and nearby towns in Metrowest Boston have benefited from their expert home care services. The company is accredited by the Massachusetts Home Care Alliance. It has won the Best of Home Care Leader in Excellence award from the national independent client satisfaction survey firm Home Care Pulse four years in a row. As a home care provider with an outstanding group of over 250 home care aides, the company has also been named a Top Place to Work by the Boston Globe. Having done business in the Newton Community for over 10 years, the company has developed a strong network of partners and benefits from their referrals. It also runs regular educational events in the community and has a robust social media program and email marketing campaigns that engages the community and helps to increase recognition and trust. As part of the Visiting Angels franchise, the company also gets leads generated by Corporate Headquarters. With the encouragement of the Corporate Office, the company seeks to expand business and increase leads through digital marketing. WSI is honored to be selected as the digital marketing agency for this purpose. We designed a customized digital marketing plan for Visiting Angels Newton/Canton as follows. First, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords. We also improved the conversion architecture of the website by changing layouts and adding a Hipaa-compliant contact form on every page. In addition, an on-site blog was also implemented which would include articles about senior home care services, dementia care, homecare aides, home care costs and more. These blog articles contain long tail keywords that would help to bring traffic to the website. With the on-page optimization complete, the local SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google My Business, Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium and Weebly. While the homecare agency has received and published many customer testimonials over the years, it has not received any reviews on Google. Part of this digital marketing solution would be focused on generating reviews on Google as well as other relevant websites such as senioradvisors.com, Care.com and caring.com for the company. WSI will monitor the local SEO campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from this SEO program. About The WSI Touch in Greater Boston, Massachusetts Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed. This blog post is originally published on https://thewsitouch.com/blog/home-care-agency-engages-wsi-for-search-engine-optimization/
Stephen J. Pyle, DDS continued his long-term relationship with WSI by launching a new website in June of 2018. Dr. Pyle has been practicing traditional family and cosmetic dentistry while employing state-of-the-art technology since opening his office in Weston back in 1986. In his more than three decades as a Weston Dentist he has developed close long-term relationships with his family of patients and his long-term staff. The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new patients. WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO). The SEO campaign targets several terms that are relevant to the business including:
St. Helena Real Estate, a high-end real estate company, based in the heart of the Napa Valley in California, has partnered with WSI to design and develop an engaging and search engine optimized website to showcase their high-end wine country real estate listings with many pictures, videos and downloadable documents. The website is intuitive to navigate, has easy input capabilities for the real estate agents to post new listings, and its clean, high-end design invites potential sellers and buyers to search for Napa Valley Real Estates and to easily contact each realtor. Each agent profile page showcases their active listings as well as their sold properties to demonstrates the agent’s experience in the local market and their success with connecting sellers and buyers in this luxury real estate market. Location specific webpages provide a well-written snapshot and links to additional information for the different featured communities in Napa Valley and Sonoma Wine Country. Location specific property searches can be initiated right from these pages:
The new, mobile responsive and SEO optimized website was launched in April of 2018, and as part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.com, Blogger, Weebly and Tumblr. The content is also being posted on the new website’s blog and on the company’s social media sites, like Facebook and Instagram. The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize the online lead generation. Key metrics that will be measured include rankings, links, organic visits and goal completions like form submissions and calls generated from the website. This post originally appeared at https://wsinextgenmarketing.com/st-helena-real-estate-partners-with-wsi/.
AthleticQuickness specializes in sports training exercises. The training helps athletes become faster and perform better in their respective sports. The sport specific training exercises are used by athletes of all ages and skill levels. After launching a new site the next step addresses the need for online visibility and greater reach. This is being addressed by initiating a Search Engine Optimization campaign. The SEO campaign will improve Google search rankings for specific keyword phrases by optimizing site pages for those keywords and by posting blogs and articles on popular sites such as WordPress, Blogger, and Weebley. In addition to improving search results, content on pages will be optimized to improve the conversion rates of visitors coming to the site and becoming customers. The following sport specific pages along with other articles and posts will be optimized for higher search rankings and conversions:
Advanced SEO services will include Keyword selection based on search volume and competitiveness of each keyword along with strategic placement of keywords on selected pages. In addition, internal linking strategies will be utilized and external posting strategies will be executed using content syndicated on the above noted popular platforms.