Gas Supplier Engages WSI for More Digital Marketing Services

Gas Supplier Engages WSI for More Digital Marketing Services

A leading national Helium gas supplier and local Propane supplier, American Gas Products, also provides industrial and medical gases such as Oxygen, Carbon Dioxide, Hydrogen and Nitrogen for medical uses, welding and food/beverages, as well as Argon and other gases mainly to the New England region. Its Helium refill for balloons service has expanded over the years to cover all the states in the continental U.S. Its Propane refill and delivery service satisfies local needs such as forklift propane, propane for cooking, heating and as refrigerants in homes and RVs, as well as temporary propane supply for builders in construction sites.

As a wholesale Helium supplier, AGP provides Helium cylinders and bulk helium to customers nationwide. Their customers do not need to have any ground storage, pumping systems or tube trailers because American Gas Products can fill directly into cylinders at customer sites. With this capability, customers save on capital costs and AGP can also provide the lowest overall priced bulk helium supply.  The company also enjoys the advantage of owning Helium wells and fill plants at various locations in the United States.

WSI has been the provider of digital marketing services for American Gas Products since 2011. Over the years, WSI has generated thousands of leads for Helium gas for the company in various cities and states in the United States using pay per click Google advertising and search engine optimization methods, for keywords such as Helium tanks, Helium supplier, Helium refill, Helium for balloons, Helium cylinders, etc. Recently, AGP has started a new advertising and SEO program for Propane gas with the goal of generating leads in the local market. In addition, WSI will redesign the company’s website for a modern corporate look that will present its products and services with more clarity and improved user experience. The new mobile-friendly website will be developed on WordPress with the latest technology and key pages will be optimized for search engines.

To improve the organic search results ranking of the Propane gas pages, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, WSI produced new keyword-optimized web copy for those pages. After finishing the on-page optimization work, we will now focus on improving the popularity of the new optimized pages. It will include making relevant posts on its Google My Business listing, as well as publishing relevant blog posts on the popular blogging platforms WordPressBloggerMediumWeebly and Wix.

The SEO campaign results are monitored using Google Analytics and the Search Console. Each month WSI produces a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from the Google Ads and the SEO program.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. It provides a broad range of digital marketing services including website development, search engine optimization, pay per click and display advertising on Google, Bing and social media, email marketing, video marketing, marketing automation and more.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the advanced expertise, insight and power to help their customers succeed.

 

This post was originally published at https://thewsitouch.com/blog/gas-supplier-engages-wsi-for-more-digital-marketing-services/

Harlan Quality Roofing – New Site and SEO Campaign

Harlan Quality Roofing – New Site and SEO Campaign

Harlan Quality Roofing has joined forces with WSI to improve its online visibility. The project began with the new website, launched in July, which showcases the company’s services. This month we begin the process of optimizing the site for search, link building, and content creation.

Serving the greater Sacramento area, Harlan Quality Roofing is a family owned and operated business . Harlan Roofing has been proudly selling, installing, and maintaining roofs in Sacramento, Placer, and El Dorado county for over 15 years.

What separates Harlan Roofing apart from the competition is its consultative approach to working with clients. Careful roof assessment and detailed project proposals with presentations that help clients understand their roofing choices and the process involved.

Harlan Roofing is synonymous with quality and the team stands behind every roof installed. A quality roof begins with quality products, professionally installed with quality workmanship. We are highlighting this value proposition on the site as well as the roofing services they offer. You can visit their growing gallery of roofing projects and see testimonials of their happy homeowners.

Our Search Engine Optimization Project is underway beginning with:

http://harlanroofing.com/
http://harlanroofing.com/roofing-services/
http://harlanroofing.com/our-products/
http://harlanroofing.com/roofing-services/#financing
http://harlanroofing.com/about-us/

The off-page optimization will continue with content development, blogging, and social.  We will be registering the website with various online business directories, as well as expanding their online presence through customer testimonials.

We look forward to moving Harlan Roofing up in search rankings and generating leads for the company to expand and grow.

California Senior Living Community Begin SEO Effort

California Senior Living Community Begin SEO Effort

MorningStar Senior Living, recently requested that WSI initiate SEO and SEM campaigns for another new California based community in order to expand the success of ongoing digital marketing efforts.

Even through the ongoing pandemic, MorningStar Senior Living continues to provide safe and loving communities and homes for seniors across the country.  They offer a variety of living options including independent living, assisted living, memory care and respite care in now 32 communities across ten states.  MorningStar exemplifies the very best in senior living with a unique mission statement “to honor, to serve, to invest.”  Their foundation is built on honoring God, valuing all seniors and investing in staff with a felt calling to offer seniors lives of comfort, joy and wellness.

After continued success with MorningStar Senior Living’s growing number of communities, the most recent new location is Casa Sandoval.

You can see examples of newly optimized pages here:

Hayward, CA

https://www.morningstarseniorliving.com/communities/assisted-living-hayward-ca-sandoval/
https://www.morningstarseniorliving.com/communities/assisted-living-hayward-ca-sandoval/senior-living-hayward-amenities/
https://www.morningstarseniorliving.com/communities/assisted-living-hayward-ca-sandoval/senior-housing-hayward-floor-plans/
https://www.morningstarseniorliving.com/communities/assisted-living-hayward-ca-sandoval/independent-living-hayward/
https://www.morningstarseniorliving.com/communities/assisted-living-hayward-ca-sandoval/assisted-living-communities-hayward-gallery/

The off-page optimization continues for all these communities.  In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as a shared blogging accounts on Blogger, WordPress, Weebly, SquareSpace and Tumblr.  These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy.

These combined on-page and off-page optimization efforts should move this new community up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive director of the community as well as the home office to keep them informed of the progress we are making.

This blog post originally appeared at: https://www.wsiexpertinternetmarketing.com/blog/california-senior-living-community-begin-seo-effort/

Digital Marketing Strategy Elements for Success

Digital Marketing Strategy Elements for Success

A large-scale digital marketing strategy is a complex undertaking, which is why before you know it – and even though you have the best of intentions – things can get messy. Too much of this tactic, not enough of that one; a dash short on cohesion, a lack of collaboration. One tiny misstep can often send an entire digital marketing strategy careening off track. However, when the perfect mix of digital marketing solutions comes together, success flows like the magical elixir of a Disney fairy tale.

With that in mind, we wanted to share the 6 Essential Elements For A Successful Digital Marketing Strategy. With the amount of confusion, noise and sheer choice available in the digital marketing space, it’s become increasingly difficult for marketers and businesses to figure out where and how to focus their energy. Below, outline the components that will help your digital strategy cut through the crowd and deliver success.

1. An Engaging, Responsive Website

With more and more people interacting with brands via their smartphones and tablets, it’s necessary to ensure you’re delivering a consistent and responsive experience across all devices. It should be just as easy for a user to engage with or complete an action on your website, content and social media with their phones as it is their laptop. And oh yeah,the wearable market is promising, the number of connected wearable devices worldwide is expected to grow to over 1.1 billion in 2022  so that might be important. Don’t sleep on anything related to mobile technology – we promise you’ll regret it.

2. Measured Search Campaigns

Is SEO dead? HA, good joke, we really had ourselves going there for a second. SEO is alive and well, friends, but perhaps a bit more difficult than in the  past due to an increased number of requirements and that pesky algorithm over at Google that keeps getting better and better. Then again, search marketing isn’t just about SEO, so don’t forget about the incredible effectiveness of pay-per-click (PPC) campaigns. The key, whether you’re doing PPC or SEO, is to track and measure your results so you can maximize the value of your marketing budget.

3. Email Marketing

It’s amazing how overlooked and underused email marketing is, even this day in age. Sending email to your target audience is one of the most effective ways to drive traffic, engagement and conversion. You’re missing a huge opportunity, not to mention an integral part of a successful digital marketing strategy, if you haven’t implemented email marketing.

4. Add Social to the Mix

Over the last year, we’ve talked a lot about how vital customer service is to the core of a company or brand. And in our opinion, social media is a space where you can delight your customers with unexpectedly exceptional customer service. Increased social activity also gives a boost to your brand’s awareness, and adds credibility and thought leadership to your industry voice. Even though many businesses had a difficult time discerning the utility of social media, they’re starting to figure out it isn’t just a fad.

5. Join The Dots With Content Marketing

Ah, content marketing – the darling of the digital space for many years. With more companies heavily investing in content, there’s an increased pressure to plan, organize and deliver magical, unicorn-like content that wins the heart of anybody who reads it. Yeah, that’s not reality, at least not the unicorn part. But seriously, content is becoming so huge that you really do need to seamlessly plan, collaborate and organize your content marketing agenda to achieve success.

6. Measure, Tweak, Improve

Everything in digital marketing boils down to value. Most companies and brands have tight budgets but expect huge results, and the only way to do that is to always, always, always measure, tweak and improve upon whatever it is you’re doing in order to extract maximum value.

Need help to get these digital marketing elements into your strategy? Contact us for more information.

WSI’s New Digital Minds Book

WSI’s New Digital Minds Book

A painful reality for today’s business owners is that average, run-of-the-mill digital marketing won’t cut it. Today’s strategies need to outperform your competition and resonate with customers. Unfortunately, these strategies are fairly complex and in a state of constant change.

A large part of our work at WSI is geared towards helping business owners navigate the digital space. So even though we’re a full-service marketing agency, our educational and training programs are near and dear to each of our Consultants. After all, learning from and sharing knowledge with other like-minded businesses is what our network was built on.

WSI Digital Minds: A Strategic Approach to Connecting and Engaging With Your Customers Online
That said, I am very happy to announce the release of our latest in WSI’s best-selling Digital Minds book series! Our third publication in this series is entitled “Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online.”

Building upon our previous two publications (released in 2013 and 2015), our new book is co-authored by some of the leading experts within our own team. We walk through proven marketing tactics on digital advertising, chatbot technologies, video marketing, SEO, social, lead nurturing and more. Readers will explore the 12 key components of a powerful digital strategy that makes sense for your business. Here are quick links below to get your copy today.

Digital Minds Sneak Peek
Chapter 1: “Analyzing Your Market, Your Products or Services, And Your Competition” – By Francois Muscat
The first chapter is all about analyzing the big picture. Business owners and marketers are challenged with assessing competitors’ as well as their own strengths and weaknesses through process driven audits for content, websites, SEO, social and more.

Chapter 2: “Defining Your Ideal Customers” – By Cormac Farrelly
Learn how defining buyer personas improves prospecting and ultimately helps drive revenue. Readers will also explore key components of ‘empathy maps’ as an essential persona-defining tool.

Chapter 3: “Planning Your Digital Strategy” – By Carlos Guzman
Your digital strategy is all about piecing together learnings from your business audits and persona defining sessions. In this chapter, get a comprehensive digital strategy checklist covering everything from your elevator pitch to your core message, marketing channels and database management.

Chapter 4: “Generating Demand for Your Products and Services” – By Gabor Markus
Discover customer targeting strategies used by leaders in the marketing industry. Whether targeting customers by their intent, location, interests or search history, we explore actionable tactics for several key channels.

Chapter 5: “Implementing Inbound Marketing Best Practices” – By Marco Marmo
This chapter focuses on mastering the stages of inbound marketing: attracting, engaging and delighting customers. Access a content planning model to help you hit all stages of the buyer’s journey.

Chapter 6: “Converting Your Website Visitors Into Leads” – By Chuck Bankoff
Deep dive into your website visitors’ user experience. No stones are left un-turned in this chapter and readers will examine everything from your site architecture, design elements, videos, lead generating components, forms, chatbots and more.

Chapter 7: “Shortening the Sales Cycle with Conversational Marketing” – By Eric Cook
Discover how artificial intelligence and neuro-linguistic programming are undoubtedly impacting your brand’s marketing strategies as well as your customers’ communication preferences. Find out how adapting to consumer trends boosts your conversions and lowers operational costs.

Chapter 8: “Keeping the Conversation Going with Video Marketing” – By Ryan Kelly
With more than one billion hours of YouTube watched daily, you’ll need this chapter to discover which kinds of video content make sense for your brand mission and your ROI potential. To help video marketing rookies get started, we even provide a simple 5-step recipe for your first on-camera production.

Chapter 9: “Rethinking the Role of SEO and Social Media in Your Search Strategy” – By Mark Jamieson
With Google’s constant algorithm updates, this chapter is essential to everyone. Explore the newest strategies for capitalizing on voice search, website FAQs, online directories, influencer marketing strategies and more.

Chapter 10: “Managing and Nurturing Your Database” – By Alison Lindemann
Marketing automation software and CRM systems are absolutely essential to daily business efficiencies, lead nurturing strategies and data security. If your business hasn’t made the leap yet, consider this chapter your playbook on selecting the right software for your unique business objectives.

Chapter 11: “Establishing a Customer Loyalty Strategy” – By Jason McCoy
Learn how to leverage the customer experience methodology effectively. This chapter sets you on a path to building positive customer perception, refining your offerings, and cultivating a popular brand that your customers advocate for.

Chapter 12: “Tracking Insights and Matter” – By Andreas Mueller-Schubert
Connecting business goals to definitive data points is a common challenge for many teams. In this chapter, readers examine how to identify, track and analyze meaningful data as well as the best tools used by industry leaders.

We realize that keeping up with the latest in digital marketing is one the most common challenges business owners and marketers face. Helping you adapt to evolving technologies and consumer trends is at the center of each of our Digital Minds books.

Get in touch to add this edition to your business arsenal.

IT Vendor Risk Management Company Partners With WSI To Boost Its Online Presence

IT Vendor Risk Management Company Partners With WSI To Boost Its Online Presence

Partnering with a third party vendor is an essential business need for many organizations. But this also exposes them to unnecessary risks which can have a catastrophic effect. The latest WSI client provides Vendor Risk Management Solutions to help businesses with assessing and managing their third party vendor risks, thereby mitigating damages and losses.

The company provides a flexible and easy-to-use vendor management system, which can help businesses identify and mitigate their vendor risks on an ongoing basis. Today, more than 15 leading Life Sciences Organisations, Health plans, Financial Firms and other leading industry customers rely on their managed services and solutions. However, despite demonstrated success in their field, the company was not successful in tapping the internet for acquiring new customers. Their internet presence needed work and they lacked a well-defined strategy to reach their target audience online.  Partnering with WSI has been one of the prime decisions taken by them to meet this challenge head on and emerge as a proven leader of their industry in the digital world as well.

WSI has been brought in to create an implement a digital marketing strategy for them, and help them generate online leads from their web presence. The process started an IBA to establish goals, challenges and expectations based on which the strategy was created. After careful selection of just the right keywords related to their services, high quality optimized content was created for the web pages. This was followed by other website on page and off page optimizations and site analysis and improvements.

The website has been optimised for the following keywords-

  1. Vendor Risk Assessment
  2. Vendor Risk Management
  3. Vendor Management System
  4. Vendor Governance
  5. IT Vendor Management
  6. Vendor Risk Management Software
  7. Vendor Risk Management Companies

The off-page strategy also includes creating and posting content on the company’s blog and a few external platforms including Blogger, Weebly and WordPress.com.

Besides, providing the high quality blog content, WSI is also starting with publication of the video content on the company’s YouTube Channel.

Along with a strong SEO strategy, WSI is committed to efficiently monitoring and tracking results and making adjustments and improvements in the tactics as needed. Early results of this campaign are showing all the positive signs of success, we cannot wait to get them new leads using the digital strategy!

This blog was originally published at https://wsipromarketers.com/blog/it-vendor-risk-management-company-partners-wsi/