A uniform clothing store in Massachusetts recently engaged WSI for digital marketing services. The store, First Defense Supply, offers uniform and supplies for law enforcement, fire and rescue, and emergency medical services personnel.
The police uniform store provides uniforms from name brands such as Blauer, 5.11 Tactical, Flying Cross and Vertx, badges, IDs and wallets from Blackington and Strong, boots, shoes and socks from 5.11 Tactical, Bates, Corcoran, Matterhorn and Thorlos. It also provides duty gear such as holsters, flashlights, body armor, bags, restraints (handcuffs), batons, tactical gear and riot gear from well-known high quality product manufacturers such as Safariland, Uncle Mikes, Streamlight and Bianchi. The customers in the law enforcement sector includes state police, local police, county sheriff, Federal and correctional officers.
In addition to uniforms for EMS personnel, the store also provides CPR equipment, medical gloves, and medical bags from the popular manufacturer North American Rescue.
Digital Marketing Services Provided by WSI
The store initially engaged WSI to develop a modern mobile-responsive e-commerce website. While it prepares its inventory to go online, the store launched the website with the purpose of promoting discounted police uniform and gear. WSI developed a digital marketing program for the store which includes biweekly email newsletters to its customer list using Constant Contact, as well as frequent social media posts on its Google My Business, Facebook, Instagram and Linkedin pages. WSI performed detailed keyword research and on-page SEO has been done on relevant landing pages as well as the social media profiles. Ad campaigns are also executed on select social media platforms to promote the brand.
The objectives of the program are to increase website traffic, drive more visitors to the store, promote sale items and increase social media visibility and brand name recognition. We will monitor the store’s website traffic and conversions, as well as the followers and engagement on its Facebook, Instagram, Linkedin pages. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With consultant in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.
WAR FUEL, a California-based sports beverage company, has engaged WSI for development of an eCommerce website and SEO campaign. WAR FUEL, the next generation sports hydration & recovery drink, is targeting athletes, coaches/parents, and seniors in its digital marketing engagement. WAR FUEL is a unique beverage, formulated with organic beets, watermelon, and pomegranate as well as collagen peptides to support joint health. WAR FUEL’s goal is to spread the word about the health benefits of proper hydration with a beverage that contains no artificial colors, additives, or refined sugar. Many top athletes have found the recovery benefits of WAR FUEL to be truly amazing and are supporting our marketing campaign with testimonials and videos. To assist in spreading the word about this amazing beverage, WSI has built a new eCommerce website highlighting the ingredients and their health benefits. Keyword research and competitor analysis contributed to design, layout, and content to give the site a professional look and a foundation for good organic search positioning. These keyword topics used in the website content included:
Tracking has begun and the optimized pages are gaining momentum. Visits to the website have already had a significant increase and page rank tracking will begin this month. To complement the on-page optimization, an off-page optimization campaign is also underway. WSI has optimized their existing Facebook page and built profiles on Twitter, YouTube, and Google+ for WAR FUEL. In addition, three offsite blogs will host news specific to sporting events and hydration benefits for athletes using WordPress, Tumblr, and Blogspot. WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.
SD Nold Welding Machines and Welding supplies, located in Lisbon, OH has been supplying quality welding products and a vast selection of welding supplies for over 50 years. Their reach now stretches nationwide as they sell new and used welding machines to welders in states across the country. SD Nold specializes in Miller Welding Machines, in particular the Miller 350 pipe pro and in Lincoln Welding Machines, such as the Lincoln Cross Country 300. SD Nold buys and sells used welders and allows site to visitors to post their own used welders on the site for potential buyers. They have their own in house repair shop. In addition, SDnold sells a large assortment of welding supplies and welding equipment, some of which is sold online through the ecommerce section of their website at SDNoldweldingsupplies.com. SD Nold offers some of the best prices in the country and free shipping for welders such as the Miller Big Blue 350. WSI has been called upon to assist SD Nold with the transition and organization of their new site, the installation of an e-commerce package and the expansion of their reach through national search campaigns on the most common search engine sites. As part of the strategy to extend their reach, WSI will be conducting on site search optimization practices and off site posting of product and company updates and additional educational material on blog sites such as WordPress and Blogger. About WSI WSI is one of the world’s largest digital marketing agencies. With hundreds of offices in many countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. This post originally appeared at http://www.wsimarketingsystems.com/sdnold-welding-supplies-calls-on-wsi/