Harlan Quality Roofing has joined forces with WSI to improve its online visibility. The project began with the new website, launched in July, which showcases the company’s services. This month we begin the process of optimizing the site for search, link building, and content creation.
Serving the greater Sacramento area, Harlan Quality Roofing is a family owned and operated business . Harlan Roofing has been proudly selling, installing, and maintaining roofs in Sacramento, Placer, and El Dorado county for over 15 years.
What separates Harlan Roofing apart from the competition is its consultative approach to working with clients. Careful roof assessment and detailed project proposals with presentations that help clients understand their roofing choices and the process involved.
Harlan Roofing is synonymous with quality and the team stands behind every roof installed. A quality roof begins with quality products, professionally installed with quality workmanship. We are highlighting this value proposition on the site as well as the roofing services they offer. You can visit their growing gallery of roofing projects and see testimonials of their happy homeowners.
Our Search Engine Optimization Project is underway beginning with:
The off-page optimization will continue with content development, blogging, and social. We will be registering the website with various online business directories, as well as expanding their online presence through customer testimonials.
We look forward to moving Harlan Roofing up in search rankings and generating leads for the company to expand and grow.
Group 1 Cars is the used vehicle division that forms part of Group 1 Motors – a well-respected umbrella enterprise that establishes, manages and grows new car dealerships for Nissan, Hyundai, Mahindra, Datsun, Mitsubishi, and Renault throughout the Gauteng, Western Cape and Eastern Cape provinces of South Africa. WSI Marketing is proud to have been the online marketing provider of choice for this burgeoning business since 2008.
Over the course of the last 12 years, Group 1’s reach has grown exponentially. As it did so, our team took care to adjust our campaigns and tactics to ensure that the services we rendered to the company on an ongoing basis kept up with their developing business needs, as well as emerging SEO trends and best practices.
Group 1 Automotive had found that the pre-owned divisions of the different brand dealerships enjoyed exceptional exposure on the respective brand websites, but that their pre-owned divisions could do with more time in the limelight. As such, the WSI team was challenged to create a dedicated website for all pre-owned divisions under one banner, namely Group 1 Cars, towards the end of 2017.
Tailored Tactics for Group 1 Cars
After extensive market research, WSI decided the best course of action would be to build a brand-new, SEO-optimised website that would focus on search phrases that honed in geo-locations in particular. Our research had shown that South African motorists are searching for car sales locations near their home base, and it was decided that we would give them exactly what they were looking for. As such, the SEO phrases for the initial rollout of the website included:
Additionally, model-specific phrases that were considered to be high-value search terms were also targeted. These terms are continually nurtured by means of ongoing search engine optimisation services that are rolled out on a monthly basis. This includes content marketing, as well as remarketing and dynamic campaigns on social media platforms like Facebook, as well as a variety of high-traffic off-site platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io.
Consistent Effort = Exceptional Results
The WSI Marketing team is proud to report that our sustained efforts on behalf of Group 1 Cars have yielded solid results in an exceptionally competitive environment. The used car sales market is notoriously saturated and highly competitive, particularly in economies that thrive on resales, as is the case in South Africa.
As we make our way into the brand-new decade, the WSI Marketing team looks forward to continuing our assistance of Group 1 Cars as they focus on brand recognition and establish themselves as a trusted provider of used vehicles in the South African market. The ultimate goal is to be instrumental in their team’s efforts to gain market share and improve both sales and vehicle buying opportunities by utilising an effective mix of marketing channels.
Homeowner Experience a real estate company based in San Jose CA has partnered with WSI to design and develop an engaging search engine optimized website to promote their property listings with many photos and videos. The company is owned by Theresa Wellman who is an experienced and knowledgeable San Jose real estate agent that focuses on marketing properties in the Almaden Valley, Willow Glen and other nearby neighborhoods of San Jose.
The website is intuitive to navigate, offers easy input capabilities for a real estate agent to post new property listings, and allows potential buyers and sellers to search various neighborhoods in San Jose. The site showcases active listings, and also allows visitors to perform custom property searches in Santa Clara County. In addition to listing sold properties, information on the local housing market is regularly updated and discussed on the San Jose CA real estate market trends page.
Part of the local SEO program includes creating and posting content on the new website’s blog, external platforms including, Blogger.com and WordPress.com, and on the company’s Facebook and YouTube profiles. The work includes building links to the following pages that have been identified as key pages for increasing their online presence:
The local SEO campaign is being monitored and tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize the online lead generation. Key metrics are being measured include keyword rankings, links, organic visits and goal completions that include form submissions and calls generated from the website. Within two months of going live the the new site has achieved first page ranking on Google for three local keyword terms and is on the second page for 5 others. Site traffic has significantly increased each of the last few months since the new site went live along with a high rate of visitor engagement.
About WSI Smart Web Marketing in San Jose California
WSI Smart Web Marketing has been working with small and medium-sized B2B and professional service businesses in San Jose and throughout Santa Clara County to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
WSI has offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results. You can trust WSI has the expertise, advanced insight and power to succeed.
WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at: https://www.heat-timer.com/ .
Heat-Timer® is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet-based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings.
“We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”
WSI Marketing Program For Heat-Timer®.
WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.
As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:
The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.
Call WSI for a Digital Branding Overview
For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.
WSI was selected to build a new responsive eCommerce site and provide Search Engine Optimization (SEO) for Nature’s Hot Tub Treatment, an online store specializing in all natural products for cleaning and maintaining your spa, hot tub, and swimming pool. The new site has already gained momentum in organic search and we are working to expand this online presence with a combination of content marketing (onsite and social blogging), link building, paid advertising including Google Shopping, and email marketing.
Nature’s Hot Tub Treatment now has optimized pages based on relevant keywords for:
We have begun tracking the progress of our
marketing campaigns and reviewing the results achieved. To date, our Search Engine Optimization
efforts have yielded a 36% increase in Organic Traffic. Social including Google
My Business have improved 69%. We will measure, analyse, and report on the
ranking of each of the chosen keywords, new backlinks, traffic to the website
and much more. As our efforts continue,
we look forward to improved ranking, higher visitor traffic, and improved
We are excited about the strong beginning
to our business partnership with Nature’s Hot Tub Treatment.
For premium digital marketing services,
consult with WSI, the leader in digital marketing worldwide.
Twilight Homes is the largest and fastest growing New Mexico owned home builder, they build in neighborhoods that offer affordable starter, semi-custom, and complete custom homes. Twilight Homes has many options in new homes for sale. This company is the Albuquerque home builder with a vision to give buyers various alternatives in terms of location, floor plans, design features, warranties, and affordable financing options.
The Twilight Homes team help their clients to find a home in a location with good schools, nature, activities, culture and beautiful views. Twilight Homes builds new homes for sale in Albuquerque, Rio Rancho, Santa Fe, Los Lunas, and Bernalillo. Each community has many options to choose and the quality, friendly customer service you receive from Twilight Homes is impeccable.
WSI performed a robust keyword research to optimize the website, with a lot of images and pictures of different Twilight Homes. The website content is precise and informative. It gives potential clients information to make an good decisions. This mobile friendly site has already started to help with lead generation.