The Woodlands Woodhouse Spa, a high-end spa located in The Woodlands, TX, has teamed up with WSI to initiate a world class digital marketing strategy for their website, https://thewoodlands.woodhousespas.com.
The Woodhouse Day Spa in The Woodlands provides an ultimate, full service, luxury day spa. Offering a long list of services of including over 70 rejuvenating treatments, there is something special for everyone and every occasion. Whether looking for relaxation, advanced skin and body care treatments, nurturing facials, or invigorating body treatments you will enjoy outstanding treatment therapies that have your overall health and wellness in mind.
Teaming with WSI, The Woodhouse Day Spa in The Woodlands has elected to initiate a comprehensive digital marketing strategy including Pay Per Click Ads, Facebook Ads, and SEO.
Initial on page SEO for The Woodlands Woodhouse Spa is complete, and you can see examples of their optimized pages here:
The off-page optimization for The Woodlands Woodhouse Spa is ongoing. In addition to registering the company in various business directories, we also do on page blogging, 3rd Party blogging, as well as blogs posted Blogger, WordPress, Weebly, Squarespace, Constant Contact. These blog posts will have topics ranging from HydraFacial, microdermabrasion, couples massage, lymphatic drainage and more.
These combined on-page and off-page optimization efforts should drive their website up in Google rankings. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.
MorningStar Senior Living, a successful network of senior living communities has grown by one more community located in Pasadena, CA. As a result, they have teams with WSI to initiate SEO, SEM, Facebook Retargeting Ads and social media management.
MorningStar Senior Living of Pasadena provides beautiful accommodations and a loving, caring staff. This loving community and home for seniors has both independent living and assisted living options available. They have amenities including restaurant-style dining, onsite theatre, billiards room, club rooms, fitness center, community store and much more to ensure residents live an abundant life. With a unique mission “to honor, to serve, to invest,” Morningstar seeks to give seniors a carefree and abundant life. By following this mission, valuing all seniors, and selecting staff with a calling to serve, they create an environment that is a true home for their residents.
After continued success with MorningStar Senior Living’s growing number of communities, WSI has now provided SEO and other digital marketing services to all twenty-seven communities.
You can see examples of newly optimized pages here:
The off-page optimization is already underway for this community. In addition to registering the community in various business directories, we also utilize guest blogging, on-site blogging, social sharing and posting as well as a shared blogging accounts on Blogger, WordPress, Weebly, Squarespace, and Constant Contact. These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy.
These combined on-page and off-page optimization efforts should move this community up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.
Laundry Care Express (LCE) is a full service laundry service with locations in Santa Cruz, CA and San Jose, CA. Founded in 2003, LCE began as a residential laundry service and has since expanded its services to commercial clients. They offer free same-day pickup, next-day delivery for residential clients, and can treat a variety of items including clothing of all fabrics, comforters and pillows, and curtains. Their goal is to free people of laundry while making their washables look fresher and last longer.
To help LCE improve their online presence and rank higher on relevant web searches, WSI began with a digital marketing audit covering their website, top competitors, Google rankings, Google Ad performance and online reputation. Next, WSI designed a comprehensive digital marketing strategy to boost LCE’s online lead generation performance.
This campaign included keyword research to understand how prospective clients use search engines to find residential laundry services. After determining the best keywords, WSI created a long-term content strategy that built LCE’s authority for those keywords by incorporating link building into offsite content posted to a wellness blog, lifestyle blog, and a life hacks blog. This led to LCE listing higher on search results.
WSI’s ongoing SEO, PPC, and reputation building campaign will continue to drive consistent new customer growth. At the same time, WSI will track LCE’s review performance through Google My Business and Yelp, and help LCE continue to excel. WSI looks forward to helping LCE continuously improve their SEO and reputation management.
A painful reality for today’s business owners is that average, run-of-the-mill digital marketing won’t cut it. Today’s strategies need to outperform your competition and resonate with customers. Unfortunately, these strategies are fairly complex and in a state of constant change.
A large part of our work at WSI is geared towards helping business owners navigate the digital space. So even though we’re a full-service marketing agency, our educational and training programs are near and dear to each of our Consultants. After all, learning from and sharing knowledge with other like-minded businesses is what our network was built on.
WSI Digital Minds: A Strategic Approach to Connecting and Engaging With Your Customers Online That said, I am very happy to announce the release of our latest in WSI’s best-selling Digital Minds book series! Our third publication in this series is entitled “Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online.”
Building upon our previous two publications (released in 2013 and 2015), our new book is co-authored by some of the leading experts within our own team. We walk through proven marketing tactics on digital advertising, chatbot technologies, video marketing, SEO, social, lead nurturing and more. Readers will explore the 12 key components of a powerful digital strategy that makes sense for your business. Here are quick links below to get your copy today.
Digital Minds Sneak Peek Chapter 1:“Analyzing Your Market, Your Products or Services, And Your Competition” – By Francois Muscat The first chapter is all about analyzing the big picture. Business owners and marketers are challenged with assessing competitors’ as well as their own strengths and weaknesses through process driven audits for content, websites, SEO, social and more.
Chapter 2:“Defining Your Ideal Customers” – By Cormac Farrelly Learn how defining buyer personas improves prospecting and ultimately helps drive revenue. Readers will also explore key components of ‘empathy maps’ as an essential persona-defining tool.
Chapter 3:“Planning Your Digital Strategy” – By Carlos Guzman Your digital strategy is all about piecing together learnings from your business audits and persona defining sessions. In this chapter, get a comprehensive digital strategy checklist covering everything from your elevator pitch to your core message, marketing channels and database management.
Chapter 4:“Generating Demand for Your Products and Services” – By Gabor Markus Discover customer targeting strategies used by leaders in the marketing industry. Whether targeting customers by their intent, location, interests or search history, we explore actionable tactics for several key channels.
Chapter 5:“Implementing Inbound Marketing Best Practices” – By Marco Marmo This chapter focuses on mastering the stages of inbound marketing: attracting, engaging and delighting customers. Access a content planning model to help you hit all stages of the buyer’s journey.
Chapter 6:“Converting Your Website Visitors Into Leads” – By Chuck Bankoff Deep dive into your website visitors’ user experience. No stones are left un-turned in this chapter and readers will examine everything from your site architecture, design elements, videos, lead generating components, forms, chatbots and more.
Chapter 7:“Shortening the Sales Cycle with Conversational Marketing” – By Eric Cook Discover how artificial intelligence and neuro-linguistic programming are undoubtedly impacting your brand’s marketing strategies as well as your customers’ communication preferences. Find out how adapting to consumer trends boosts your conversions and lowers operational costs.
Chapter 8:“Keeping the Conversation Going with Video Marketing” – By Ryan Kelly With more than one billion hours of YouTube watched daily, you’ll need this chapter to discover which kinds of video content make sense for your brand mission and your ROI potential. To help video marketing rookies get started, we even provide a simple 5-step recipe for your first on-camera production.
Chapter 9:“Rethinking the Role of SEO and Social Media in Your Search Strategy” – By Mark Jamieson With Google’s constant algorithm updates, this chapter is essential to everyone. Explore the newest strategies for capitalizing on voice search, website FAQs, online directories, influencer marketing strategies and more.
Chapter 10:“Managing and Nurturing Your Database” – By Alison Lindemann Marketing automation software and CRM systems are absolutely essential to daily business efficiencies, lead nurturing strategies and data security. If your business hasn’t made the leap yet, consider this chapter your playbook on selecting the right software for your unique business objectives.
Chapter 11:“Establishing a Customer Loyalty Strategy” – By Jason McCoy Learn how to leverage the customer experience methodology effectively. This chapter sets you on a path to building positive customer perception, refining your offerings, and cultivating a popular brand that your customers advocate for.
Chapter 12:“Tracking Insights and Matter” – By Andreas Mueller-Schubert Connecting business goals to definitive data points is a common challenge for many teams. In this chapter, readers examine how to identify, track and analyze meaningful data as well as the best tools used by industry leaders.
We realize that keeping up with the latest in digital marketing is one the most common challenges business owners and marketers face. Helping you adapt to evolving technologies and consumer trends is at the center of each of our Digital Minds books.
Get in touch to add this edition to your business arsenal.
WSI was selected to build a new responsive eCommerce site and provide Search Engine Optimization (SEO) for Nature’s Hot Tub Treatment, an online store specializing in all natural products for cleaning and maintaining your spa, hot tub, and swimming pool. The new site has already gained momentum in organic search and we are working to expand this online presence with a combination of content marketing (onsite and social blogging), link building, paid advertising including Google Shopping, and email marketing.
Nature’s Hot Tub Treatment now has optimized pages based on relevant keywords for:
We have begun tracking the progress of our
marketing campaigns and reviewing the results achieved. To date, our Search Engine Optimization
efforts have yielded a 36% increase in Organic Traffic. Social including Google
My Business have improved 69%. We will measure, analyse, and report on the
ranking of each of the chosen keywords, new backlinks, traffic to the website
and much more. As our efforts continue,
we look forward to improved ranking, higher visitor traffic, and improved
We are excited about the strong beginning
to our business partnership with Nature’s Hot Tub Treatment.
For premium digital marketing services,
consult with WSI, the leader in digital marketing worldwide.
Just Appeals – The Law Office of Scott M. Davidson focuses on appellate and post-judgment litigation. Dr. Davidson has
20 years of experience litigating appeals. He has worked as a judicial law
clerk for appellate justices at the Supreme Court of New Mexico and has taught
courses in post-conviction litigation at the University of New Mexico School of
Law. To know more about the services provided by their law firm, please visit
WSI was hired to help Just Appeals build
their online presence with the help of a SEO strategy. The below-mentioned pages
have been added and optimized using the best global SEO practices:
The initial on-site optimization effort
included a Website Audit and optimization of the newly added pages on the
website. With the optimized pages now live on the site, the strategy begins
with the Off page optimization, which is comprised of building high quality
backlinks and an ongoing blogging effort on authority websites such as WordPress, Weebly, Blogger, Tumblr and Medium.
Each month we’ll
track the results of the SEO campaign. Various key metrics like rankings,
traffic leads from organics visits, etc. will be measured. Our goal is to
increase brand awareness through a custom-tailored marketing plan.
Are you looking for digital marketing
services? Visit WSI, a leader in internet marketing in Albuquerque. We would be
happy to discuss your goals!
originally posted at: https://www.wsiwebenhancers.com/just-appeals-chooses-wsi-for-their-seo-campaign/