WSI’s New Digital Minds Book

WSI’s New Digital Minds Book

A painful reality for today’s business owners is that average, run-of-the-mill digital marketing won’t cut it. Today’s strategies need to outperform your competition and resonate with customers. Unfortunately, these strategies are fairly complex and in a state of constant change.

A large part of our work at WSI is geared towards helping business owners navigate the digital space. So even though we’re a full-service marketing agency, our educational and training programs are near and dear to each of our Consultants. After all, learning from and sharing knowledge with other like-minded businesses is what our network was built on.

WSI Digital Minds: A Strategic Approach to Connecting and Engaging With Your Customers Online
That said, I am very happy to announce the release of our latest in WSI’s best-selling Digital Minds book series! Our third publication in this series is entitled “Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online.”

Building upon our previous two publications (released in 2013 and 2015), our new book is co-authored by some of the leading experts within our own team. We walk through proven marketing tactics on digital advertising, chatbot technologies, video marketing, SEO, social, lead nurturing and more. Readers will explore the 12 key components of a powerful digital strategy that makes sense for your business. Here are quick links below to get your copy today.

Digital Minds Sneak Peek
Chapter 1: “Analyzing Your Market, Your Products or Services, And Your Competition” – By Francois Muscat
The first chapter is all about analyzing the big picture. Business owners and marketers are challenged with assessing competitors’ as well as their own strengths and weaknesses through process driven audits for content, websites, SEO, social and more.

Chapter 2: “Defining Your Ideal Customers” – By Cormac Farrelly
Learn how defining buyer personas improves prospecting and ultimately helps drive revenue. Readers will also explore key components of ‘empathy maps’ as an essential persona-defining tool.

Chapter 3: “Planning Your Digital Strategy” – By Carlos Guzman
Your digital strategy is all about piecing together learnings from your business audits and persona defining sessions. In this chapter, get a comprehensive digital strategy checklist covering everything from your elevator pitch to your core message, marketing channels and database management.

Chapter 4: “Generating Demand for Your Products and Services” – By Gabor Markus
Discover customer targeting strategies used by leaders in the marketing industry. Whether targeting customers by their intent, location, interests or search history, we explore actionable tactics for several key channels.

Chapter 5: “Implementing Inbound Marketing Best Practices” – By Marco Marmo
This chapter focuses on mastering the stages of inbound marketing: attracting, engaging and delighting customers. Access a content planning model to help you hit all stages of the buyer’s journey.

Chapter 6: “Converting Your Website Visitors Into Leads” – By Chuck Bankoff
Deep dive into your website visitors’ user experience. No stones are left un-turned in this chapter and readers will examine everything from your site architecture, design elements, videos, lead generating components, forms, chatbots and more.

Chapter 7: “Shortening the Sales Cycle with Conversational Marketing” – By Eric Cook
Discover how artificial intelligence and neuro-linguistic programming are undoubtedly impacting your brand’s marketing strategies as well as your customers’ communication preferences. Find out how adapting to consumer trends boosts your conversions and lowers operational costs.

Chapter 8: “Keeping the Conversation Going with Video Marketing” – By Ryan Kelly
With more than one billion hours of YouTube watched daily, you’ll need this chapter to discover which kinds of video content make sense for your brand mission and your ROI potential. To help video marketing rookies get started, we even provide a simple 5-step recipe for your first on-camera production.

Chapter 9: “Rethinking the Role of SEO and Social Media in Your Search Strategy” – By Mark Jamieson
With Google’s constant algorithm updates, this chapter is essential to everyone. Explore the newest strategies for capitalizing on voice search, website FAQs, online directories, influencer marketing strategies and more.

Chapter 10: “Managing and Nurturing Your Database” – By Alison Lindemann
Marketing automation software and CRM systems are absolutely essential to daily business efficiencies, lead nurturing strategies and data security. If your business hasn’t made the leap yet, consider this chapter your playbook on selecting the right software for your unique business objectives.

Chapter 11: “Establishing a Customer Loyalty Strategy” – By Jason McCoy
Learn how to leverage the customer experience methodology effectively. This chapter sets you on a path to building positive customer perception, refining your offerings, and cultivating a popular brand that your customers advocate for.

Chapter 12: “Tracking Insights and Matter” – By Andreas Mueller-Schubert
Connecting business goals to definitive data points is a common challenge for many teams. In this chapter, readers examine how to identify, track and analyze meaningful data as well as the best tools used by industry leaders.

We realize that keeping up with the latest in digital marketing is one the most common challenges business owners and marketers face. Helping you adapt to evolving technologies and consumer trends is at the center of each of our Digital Minds books.

Get in touch to add this edition to your business arsenal.

New Website and SEO for Nature’s Hot Tub Treatment

natures-hot-tub-treatment

WSI was selected to build a new responsive eCommerce site and provide Search Engine Optimization (SEO) for Nature’s Hot Tub Treatment, an online store specializing in all natural products for cleaning and maintaining your spa, hot tub, and swimming pool. The new site has already gained momentum in organic search and we are working to expand this online presence with a combination of content marketing (onsite and social blogging), link building, paid advertising including Google Shopping, and email marketing.

Nature’s Hot Tub Treatment now has optimized pages based on relevant keywords for:

We have begun tracking the progress of our marketing campaigns and reviewing the results achieved.  To date, our Search Engine Optimization efforts have yielded a 36% increase in Organic Traffic. Social including Google My Business have improved 69%. We will measure, analyse, and report on the ranking of each of the chosen keywords, new backlinks, traffic to the website and much more.  As our efforts continue, we look forward to improved ranking, higher visitor traffic, and improved conversion rates.

We are excited about the strong beginning to our business partnership with Nature’s Hot Tub Treatment.

For premium digital marketing services, consult with WSI, the leader in digital marketing worldwide.

Just Appeals Chooses WSI for their SEO Campaign

SEO for Just Appeals

Just Appeals – The Law Office of Scott M. Davidson focuses on appellate and post-judgment litigation. Dr. Davidson has 20 years of experience litigating appeals. He has worked as a judicial law clerk for appellate justices at the Supreme Court of New Mexico and has taught courses in post-conviction litigation at the University of New Mexico School of Law. To know more about the services provided by their law firm, please visit their website.

WSI was hired to help Just Appeals build their online presence with the help of a SEO strategy. The below-mentioned pages have been added and optimized using the best global SEO practices:

https://justappeals.net/appealing-a-court-case-albuquerque-new-mexico/

https://justappeals.net/criminal-appeals-attorney-albuquerque/

https://justappeals.net/federal-court-of-appeals-albuquerque/

https://justappeals.net/appellate-court-albuquerque/

The initial on-site optimization effort included a Website Audit and optimization of the newly added pages on the website. With the optimized pages now live on the site, the strategy begins with the Off page optimization, which is comprised of building high quality backlinks and an ongoing blogging effort on authority websites such as WordPress, Weebly, Blogger, Tumblr and Medium.

Each month we’ll track the results of the SEO campaign. Various key metrics like rankings, traffic leads from organics visits, etc. will be measured. Our goal is to increase brand awareness through a custom-tailored marketing plan.

Are you looking for digital marketing services? Visit WSI, a leader in internet marketing in Albuquerque. We would be happy to discuss your goals!

Blog originally posted at: https://www.wsiwebenhancers.com/just-appeals-chooses-wsi-for-their-seo-campaign/

A Large Online Beading and Jewelry Making Supply Store Enlists WSI to help Revive their Business

Crystal-Findings
Crystal Findings Inc. is a beading supplies and findings store based in the Philadelphia area since 1996. Their customers are hobbyists who make custom jewelry for themselves, or for selling, as well as retail stores. They have a showroom in Philadelphia but historically most of their business has been mail and phone order. The company was flourishing until a few years ago and a big chuck of their business came from retail stores. But in recent years, failure to adapt to the changing e-commerce retail landscape sent a number of these retail stores out of business. This in turn has affected their business as well and they are looking to bring their sales up, back to the levels of a few years ago.
 
When the company came to WSI, we saw that they were using a Shopify store for ecommerce. But they knew that they had to move away from Shopify in order to have a more robust and SEO friendly web presence. They had already been working with a developer to build the new website, but that project had stalled due to the unavailability and the non-communication on part of the development team.
Crystal-Findings
WSI was hired to help move the web development project along and then launch SEO to help bring in more sales from the eCommerce store. Since the owners do not want to waste any time in waiting for the website to be redesigned before starting SEO, the project is being completed in three phases.
Phase 1 – Import and organization of products into the newly setup Woocommerce platform, followed by launching the new website.
Phase 2 – Implementing the on-page SEO work
Phase 3 – Moving on to off-page SEO work along with doing a website redesign, incorporating the principles of CRO .
Currently, the Phase 1 has been complete. As part of Phase 2, we are optimizing the site for the following main keywords, among others –

Jewelry Making Supplies – https://www.crystalfindings.com/product-category/custom-jewelry-making-supplies/

Sterling Silver Beads – https://www.crystalfindings.com/product-category/sterling-silver-beads-findings/

Swarovski Crystal Beads – https://www.crystalfindings.com/product-category/swarovski-crystal-beads/

Gold Filled Beads – https://www.crystalfindings.com/product-category/gold-filled-beads-findings/

Stone Bead – https://www.crystalfindings.com/product-category/stone-beads/

In preparation for Phase 2, the off page optimization, we have created blogging profiles for Crystal Findings on the following portals – Weebly, WordPress, Blogger and Medium.
With this setup in place, we are now moving to off-page activities for crystalfindings.com, which includes creating high quality content for their brand and products, among other things.
We are very excited at this stage in the project and very confident that we will soon be able to bring in more online sales for the company and help them transition successfully into the digital age.
This blog was originally published at https://www.wsipromarketers.com/blog/online-beading-jewelry-making-supply-store-enlists-wsi-revive-business/
 

Tracking Abandonment

Tracking AbandonmentYour abandonment rate represents the percentage of sessions in which your website visitor entered your goal funnel but did not complete the expected task. This can be anything from shopping cart abandonment to contact us form fills. You managed to get the user to the destination but they did not convert.
How do you measure and improve on Abandonment Rate?
To track abandonment, we need to measure the how many users arrive at the selected destination but do not complete the process, whether that is purchasing the contents of a shopping cart or hitting the submit button on a completed contact us form. This is done through Google Analytics Goals.
Once you have some metrics on the performance of your online store or contact us form, it’s time to analyze what you can do to improve the conversion rate.
Keys to successful optimization
 The first questions to answer are who, what, and why.

  • Who are you customers?
  • Why are they coming to your site?
  • What are they hoping to achieve by visiting your site?

Successfully answering these questions can help you tune your site to what the user wants and needs. A user-centric design is the first step in successfully engaging with the visitor, thus capturing his/her attention.
The next step is to verify that your goal for the visitor is an easy path to take. One step checkout and form fills with just a few required fields are a few ways to streamline the process and improve your conversion rate.
If you would like to learn more about user-centric design or would like some advice on fine tuning your conversions, we would love to help. Contact us today. Improving conversions and improving the ROI of your marketing budget is just a phone call away.

Richmond Engineering Works Calls on WSI to Help Increase Its Online Visibility

richmond-engineering-works-calls-on-wsi-help-online-presenceRichmond Engineering Works has been providing industries across the nation and worldwide access to economical bulk material handling engineering services for many years. Despite the firm’s ability to design and construct some pretty amazing equipment, however, maintaining its online presence remained a struggle. Knowing expert help leads to successful results, they turned to the digital marketing professionals at WSI to give their online presence a push.
Since 1996, Richmond Engineering has been providing its clients powerful, innovative, and easy-to-use solutions for their control system needs, helping them operate more effectively and efficiently with customized bulk material handling engineering solutions designed to meet industry and site-specific challenges that can pull-down productivity. Integrating industrial control and factory automation, the exceptional practical and scientific knowledge of their engineering staff has produced winning efficiency improvements, from barge unloader processes to coal ship inspection and maintenance services.
Richmond Engineering offers experience in an array of arenas, providing quick turnaround and high-quality results designing customized, competitively priced, efficiency-boosting solutions for:

To give Richmond Engineering the boost it needed to makes its online marketing presence match its high-tech design offerings, the digital marketing experts at WSI engaged the firm in a custom-designed, SEO campaign built to boost rankings and visibility via essential keywords. To enhance success, the Richmond Engineering website was also given a mobile-device friendly facelift, making it user-friendly and accessible to a wider variety of clientele.
With the help of WSI, Richmond Engineering is also further engaging its customer base with regular, informative blog posts through their website as well as offsite accounts through WordPress, Tumblr, Blogger, and Weebly, allowing for syndication and sharing among industry professionals.
About WSI – We Simplify the Internet:
WSI is the world’s largest network of Digital Marketing Consultants. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2017, WSI received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.
The blog was originally posted on https://www.wsiebranding.com/richmond-engineering-works-calls-wsi-help-increase-online-visibility/.