SALON ELITE ENGAGES WSI FOR A DIGITAL MAKEOVER
Salon Elite of Ventura is one of the top hair, skin and nail salons in Southern California serving clients from Santa Barbara to Thousand Oaks, California. They have been in business over 8 years and have a staff of twelve stylists, two estheticians and three nail technicians.
Problem: Salon Elite had an old, unattractive and dated website which they could not modify and did not reflect their high-end clientele. Their website was not mobile-friendly nor was it ranking for any keywords. In addition, the old site did not have a clear way to contact Salon Elite.
Solution: WSI Ventura Web Marketing worked with them to determine their desired look and feel and provided a new, modern, streamlined, mobile-friendly website. In addition, WSI provided a matching Google Plus page to further improve their local presence as local search ranking is critical for any regional business. Google Analytics has been included on their site to track website traffic volume, source of traffic, visitor demographics and key search terms used by their clients.
Results: The owners are extremely happy to have a site that reflects their high-end image and that their customer’s love. Their new site has a clear call to action and looks great on a mobile device which we anticipate more than 50% of their traffic will use. They can also modify the site to update images and add special event information. WSI will be working with them monthly to review their search ranking in key geographies and Google Analytic data.
WSI is the global leader in digital marketing. On average there are over two billion searches done on Google across the world every single day. Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale. WSI would be happy to discuss your local SEO, national SEO, or e-commerce SEO goals.