During the past year, many businesses were seriously impacted by the coronavirus pandemic, most noticeably b-to-c businesses like restaurants and theaters. Although commercial playground equipment companies sell products to schools, parks and communities, they are impacted as well. As prospecting and sales activities move online, the approach of digital marketing becomes all the more relevant. WSI is pleased that we have laid a good digital marketing foundation for Newton-based playground equipment supplier, Premier Park & Play, over the years and the company is committed to continue to take advantage of our services.
As a school playground equipment supplier, the company provides high quality play structures that meet safety standards and develop children’s physical, mental and psychological abilities. Brands represented include Play Mart, Superior Recreational Products, Jambette, Nature of Early Play, playgroundequipment.com, ImagineThat Play Systems and PlayMounds.
In tune with the trend in inclusive playgrounds, the company offers a broad selection of handicap playground equipment including wheelchair-accessible playsets, swings and merry-go-rounds, and panels.
The company also specializes in preschool playground equipment that serves toddlers such as imaginative play structures, trike path, water trough, sandbox, and play mounds, often in daycare playground settings.
The playground supplier serves not only schools and daycares, but also provides outdoor playground equipment for parks, churches, residential complexes in New England, including Massachusetts, Connecticut, New Hampshire, Rhode Island, Maine and Vermont. Outdoor furnishings such as benches, picnic tables, trash receptacles, dog park equipment, charging stations, bike racks, drinking fountains are also an important part of its business. In addition, outdoor shelters and shades, such as pavilions, gazebos, pergolas, umbrellas, kiosks, bus stops, and dugouts are also offered. Outdoor fitness and sports equipment for kids as well as adults and the elderly are also popular in parks and apartment complexes such as rock climbers, stretch stations, cardio walkers, sit-up benches, strength wheels, bootcamp courses from manufacturers including ActionFit, First Team, Superior Recreational Products, Jambette, and Play Mart. Some parks and campgrounds may install water playground equipment such as water sprayers and splash pads which are great fun for entire families during the warmer months.
Our SEO program for the company includes creating new optimized web pages for trending new products, on site blog posts, as well as posting regularly on social media sites including Instagram, Facebook, Google My Business, Pinterest and Linkedin. We also create off site blog posts on a playground equipment supplier blog on WordPress, publish playground equipment articles on Medium, distribute play equipment blog posts on Blogger and post on a playground supplier blog on Weebly. We monitor and analyze the company’s monthly Google Search Results Rankings for relevant keywords using tools including Google Analytics, Search Console and Semrush. Our SEO strategy is then adjusted accordingly.
The company also sends monthly newsletters to target markets including campgrounds, apartments, landscape architects, day care centers, colleges and the Parks & Recreation Departments of cities and towns. The newsletter contains informative articles, featured products, playground equipment for sale, as well as catalog downloads. These email campaigns have generated leads for the playground equipment supplier, resulting in more projects. They also help to drive traffic to the website where there is more content and more calls to action to generate leads. The company actively participated in tradeshows organized by various park associations, school educational associations, landscape architectural bodies which help to grow its mailing lists.
WSI is proud to have provided digital marketing services for this playground equipment company over the years and look forward to serving them for years to come!
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to recommend and implement the best digital marketing solution and generate measurable results to justify their investment.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.
This post was originally published in https://thewsitouch.com/blog/wsi-renews-digital-marketing-engagement-with-playground-supplier/
The Woodlands Woodhouse Spa, a high-end spa located in The Woodlands, TX, has teamed up with WSI to initiate a world class digital marketing strategy for their website, https://thewoodlands.woodhousespas.com.
The Woodhouse Day Spa in The Woodlands provides an ultimate, full service, luxury day spa. Offering a long list of services of including over 70 rejuvenating treatments, there is something special for everyone and every occasion. Whether looking for relaxation, advanced skin and body care treatments, nurturing facials, or invigorating body treatments you will enjoy outstanding treatment therapies that have your overall health and wellness in mind.
Teaming with WSI, The Woodhouse Day Spa in The Woodlands has elected to initiate a comprehensive digital marketing strategy including Pay Per Click Ads, Facebook Ads, and SEO.
Initial on page SEO for The Woodlands Woodhouse Spa is complete, and you can see examples of their optimized pages here:
The off-page optimization for The Woodlands Woodhouse Spa is ongoing. In addition to registering the company in various business directories, we also do on page blogging, 3rd Party blogging, as well as blogs posted Blogger, WordPress, Weebly, Squarespace, Constant Contact. These blog posts will have topics ranging from HydraFacial, microdermabrasion, couples massage, lymphatic drainage and more.
These combined on-page and off-page optimization efforts should drive their website up in Google rankings. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.
This blog post originally appeared at: https://www.wsiexpertinternetmarketing.com/blog/the-woodlands-woodhouse-spa-teams-up-with-wsi-for-digital-marketing/
MorningStar Senior Living, a successful network of senior living communities has grown by one more community located in Pasadena, CA. As a result, they have teams with WSI to initiate SEO, SEM, Facebook Retargeting Ads and social media management.
MorningStar Senior Living of Pasadena provides beautiful accommodations and a loving, caring staff. This loving community and home for seniors has both independent living and assisted living options available. They have amenities including restaurant-style dining, onsite theatre, billiards room, club rooms, fitness center, community store and much more to ensure residents live an abundant life. With a unique mission “to honor, to serve, to invest,” Morningstar seeks to give seniors a carefree and abundant life. By following this mission, valuing all seniors, and selecting staff with a calling to serve, they create an environment that is a true home for their residents.
After continued success with MorningStar Senior Living’s growing number of communities, WSI has now provided SEO and other digital marketing services to all twenty-seven communities.
You can see examples of newly optimized pages here:
The off-page optimization is already underway for this community. In addition to registering the community in various business directories, we also utilize guest blogging, on-site blogging, social sharing and posting as well as a shared blogging accounts on Blogger, WordPress, Weebly, Squarespace, and Constant Contact. These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy.
These combined on-page and off-page optimization efforts should move this community up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.
This blog post originally appeared at: https://www.wsiexpertinternetmarketing.com/blog/new-senior-living-community-locations-begin-digital-marketing-with-wsi/
WSI has been providing digital marketing services for dry cleaners in Boston since 2010. Over the years, we have developed websites, performed search engine optimization, and executed pay per click Google ads campaigns, email marketing campaigns, as well as social media marketing campaigns on Facebook, Instagram, Twitter, and Linkedin, all generating outstanding results. We are honored that our client, Utopia Cleaners, with dry cleaning services in Newton, Woburn, Arlington and Boston, has again renewed our services.
Utopia Cleaners is an innovative green dry cleaner. Its founder pioneered a wet cleaning technique that replaces perc, the dry cleaning chemical, with biodegradable detergents. With this wet cleaning system installed in their processing plant, workers are no longer exposed to toxic perc, and the plant no longer produces hazardous wastes.
Most commercial laundry services as well as ourselves at home often use gentle wash cycles to limit the wear on clothing. However, everyday gentle low-temperature washes cannot remove germs and bacteria from sick bed linens, stains, underwear and other dirty laundry. In 2020, Utopia Cleaners began to offer germ-free laundry service in Boston. It uses a special environmentally-friendly soap to remove germs from dirty laundry. This service has become popular not only in Boston but also at its dry cleaners in Winchester, Woburn, Arlington and other suburban areas.
With stores in downtown Boston, Boston South End, Arlington, Newton and Woburn, and a strong fleet of laundry pickup trucks, Utopia Cleaners serves a large metro area with population over a million, including downtown Boston, North End, West End, South End, Back Bay, Fenway, Longwood medical area, Allston/Brighton, NU, BU, MIT, Harvard, Charlestown, South Boston, East Boston, as well as the suburban cities and towns of Cambridge, Brookline, Arlington, Belmont, Winchester, Everett, Chelsea, Wellesley, Woburn, Medford, Newton, and Lexington. This dry cleaning delivery service is free and available 8am to 8pm on weekdays.
WSI’s digital marketing services focus on lead generation through search engine optimization and Facebook advertising. Local SEO campaigns were designed and executed for geographical keywords such as dry cleaner Arlington MA. Subject keywords include wash and fold in Boston, dry cleaning, shirt laundry and others. The SEO program also includes on site blogging which publishes posts on garment care and laundry tips, as well as off site blog posts which are syndicated to a home life blog, a healthy living blog, a home and family blog, a family lifestyle blog and a family life blog, thereby building links to the website.
WSI’s program also includes video posts and video ads on Facebook and Instagram. These ads have successfully increased brand awareness and drove more traffic to the website. Regular posts and special offers are also promoted on Google My Business.
WSI uses Constant Contact’s professional email marketing platform to execute monthly email marketing campaigns for Utopia Cleaners. These email newsletters contain dry cleaning coupons which are also posted on Google My Business and social media sites including Facebook, Instagram and Twitter. These monthly promotions will help to retain customers as well as drive traffic to the website.
Key metrics such as website traffic, search impressions, rankings, organic links, conversion and conversion rates are tracked using Google Analytics and Search Console. Our client is very satisfied with the results and we are confident that we will continue to be successful in growing their business using our digital marketing solution.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best digital marketing solution to generate measurable results. Services include website design and development, search engine optimization, digital advertising, social media marketing, email marketing, ecommerce and more. With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.
This post was originally published in https://thewsitouch.com/blog/dry-cleaner-renews-digital-marketing-services-with-wsi/