by Lori Bonitata | Feb 7, 2022 | Client Case Studies, Digital Marketing, Local SEO
Heritage land transfer is a premium title company located in the greater Philadelphia area. The company has been recognized numerous times as one of the top 100 title insurance companies in the nation. The main reasons for such recognition are their customer-focused approach, efficient processes, and the cutting-edge technologies that they use in the title search and insurance process.
Heritage cares not just about their customers, but also about the community at large, as evident by the various scholarship programs they run for the Youth in the community, and the volunteer work their staff participates in.
The real estate market has been highly active recently, and the Heritage team has been busier than ever serving clients and making sure that the clients’ property buying experiences go as smoothly as possible. Being so busy, they were not finding enough time to manage their social profiles and also desired external expertise to help them expand their marketing channels.
Heritage started working with WSI in late 2021, as they were looking for a trusted partner to manage their online marketing, social media channels, and to help them get leads online. After a thorough understanding of their needs, their customers, and the kind of reputation they needed to build online we launched a plan to
- start building their organic rankings in the search engines to help them reach prospective customers who would be looking online for a title search company, and
- to promote their great work and reputation utilizing their social media channels.
After in-depth keyword research, we started optimizing the website by adding fresh new content relevant to their keywords, as well as making sure that the site was technically sound to satisfy Google’s algorithms.
The following are among some of the pages optimized on the website –
We also added a blog to the site and started creating regular high-quality blog posts on the site.
In addition, we are also posting content on behalf of the company on external properties created for them on WordPress, Blogspot, Weebly, and Google sites.
The early results of the SEO efforts are very promising, with their organic rankings building gradually on Google for their desired search terms. The organic traffic to the website is also building up.
WSI has also been posting regular content on their social media channels, content that is relevant to their audience, and engaging. The social posts are getting engagement and good feedback from their audiences.
We are very excited about this partnership with one of the best Title Companies in the country!
This blog was originally published at https://wsipromarketers.com/blog/title-search-insurance-agency/
by Lori Bonitata | Nov 29, 2021 | Client Case Studies, Local SEO
The COVID-19 pandemic has hurt many local businesses especially restaurants and retail shops, but there are essential businesses that have grown during these times. Local retail pharmacies, in particular, have been mobilized in response to provide testing and vaccinations for their communities. Dinno Health, a group of four pharmacies in Greater Boston, has stepped up during these unusual circumstances and served their communities well. As their digital marketing services provider, WSI is happy to have supported their customer outreach and services. They have been a customer of WSI since 2019 and we are pleased that they are continuing their local SEO program with WSI for the third year.
The local SEO program focuses on products including
In addition, each pharmacy has its own web page, Facebook page and Google My Business listing. Last year, Dinno Health acquired another community pharmacy, Theatre Pharmacy in Lexington, bringing the total number of pharmacies in the group to four. The other three are Acton Pharmacy in Acton, Keyes Drug in Newton and West Concord Pharmacy in Concord, Massachusetts.
Furthermore, the pharmacy group launched online stores for each of its pharmacies. These online stores provide a broad range of products from personal care, over-the-counter medicine and treatments, vitamins and supplements, to home health care products, baby care and even household products like paper goods and cleaning products. They enable Dinno Health pharmacies to compete with national pharmacy chains. Local residents are now aware of the diverse products that can be purchased from their community pharmacy. Shop local becomes viable and easy. This development is timely also because more people now prefer to shop online due to the pandemic.
WSI is pleased to expand the local SEO program to include Theatre Pharmacy and the four online stores.
Local need for pharmacy services has increased a lot since the pandemic. Business is brisk and timely marketing communications has become very important. Website visits, Facebook followers and engagement increased by leaps and bounds. The pharmacies continue to hold community health events, though they have moved from in-person events to online webinars.
WSI will continue to help improve the pharmacy group’s Google rankings by posting regularly on its Google My Business listings, as well as link building by publishing blog posts on several off site blogs including a family life style blog on Wix, a home and healthy living blog on Blogger, a health and wellness blog on WordPress, a home and housekeeping blog on Medium, and a family life and wellness blog on Weebly. On site blog posts are also published regularly and are mostly recaps of their webinars. With these efforts, as well as the company’s inhouse email marketing and facebook marketing efforts, we believe the pharmacies’ online presence will continue to grow and flourish.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. It provides a broad range of digital marketing services including website development, search engine optimization, pay per click and display advertising on Google, Bing and social media, email marketing, video marketing and more.
With consultants in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.
This post was originally posted in https://thewsitouch.com/blog/pharmacy-group-continues-local-seo-program-with-wsi/
by Lori Bonitata | Nov 17, 2021 | Digital Marketing, Local SEO
Besides regular school, most children can benefit from after school programs, which provide an enriching and stimulating environment for them to learn and experiment more on their own terms. While some programs are geared toward interests such as coding, robotics, chess, storytelling, dance, art, etc., others provide additional academic support such as foundational skills in Math & English, writing skills, standardized test prep, and homework help. Based in Boston, ASC is an educational enrichment center that offers after school and summer programs focusing on Math, English, ISEE test prep, SAT prep, college admissions counseling and independent study skills. Their goal is to strengthen and extend the academic foundation necessary for students to thrive in all areas of school and life.
The educational enrichment center was established in 1994, serving students from Grades 1-12 from two locations in the city of Boston. Over the years, it has helped many students achieve their academic goals, whether it is improving their grades in school, achieving high scores in the SAT and ISEE, or getting acceptance to private schools and top universities. Its Math & English classes incorporates executive functioning skills that are indispensable for students to succeed academically and in life. Its writing workshops for elementary school, middle school and high school train students to express themselves logically and eloquently. The ISEE test prep course has enabled many students who aspire to attend top private schools such as Phillips Academy and Boston Latin to be accepted by the school of their dreams. ASC’s popular academic enrichment summer program is designed for students to get one step ahead by studying materials and concepts that are taught in their upcoming grade level. In addition to small classes, ASC also offers 1 to 1 private tutoring for all subjects.
The competition for after school academic programs is fierce in the Boston area. During the COVID-19 pandemic, ASC has to compete with non-local online programs as well. While the company has used digital marketing services for years and also has its own in-house marketing staff, the need for more online leads has grown. WSI is pleased that ASC has engaged our digital marketing services to help their lead generation efforts.
Specifically, WSI will implement a local SEO program to improve their rankings in Google search results. In addition, we will also run advertising campaigns in Google and Facebook, as well as implement landing pages and drip campaigns using their marketing automation platform.
WSI will redesign key pages on their website and optimize them with select keywords to attract traffic from the target audience. Calls to action will be placed strategically to take the user to a form to capture leads into the marketing automation system. Additionally, we will publish long-form blog posts on the website to increase organic traffic using long tail keywords. Off-site links will be created by publishing blog posts that carry relevant links and syndicate them to the company’s blog on After School Learning Boston Blog, A+ Program Blog, Education Enrichment blog and Academic Enrichment Courses Blog. We will also periodically post links to the client’s website on several lifestyle blogs.
WSI will monitor the local SEO campaign results using Google Analytics and the Search Console, including website traffic, rankings, and conversions as well as internal and external links. We will also monitor the performance of the ad campaigns and drip campaigns using the marketing automation platform. Every two months, we produce a digital marketing report and meet with the client to discuss the results. With continuing efforts, we expect to achieve increasingly higher traffic and number of leads from this digital marketing program.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales using digital marketing services. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With nearly 1000 consultants in over 80 countries and each of them well equipped to bring their knowledge and experience of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.
This post was originally published in https://thewsitouch.com/blog/educational-center-engages-wsi-for-digital-marketing-services/
by Lori Bonitata | Nov 15, 2021 | Client Case Studies, Local SEO
Waste disposal and dumpster rental companies rent dumpsters of different sizes to homeowners, contractors, as well as commercial and industrial customers. They deliver dumpsters to the customer’s site and pick them up at the end of the rental period. Open top roll-off dumpster rentals are the most common. Roll-off dumpsters have wheels which makes it easier to move them than other dumpsters that are typically lifted by garbage trucks. They can be placed on driveways, making drop off and pick up extremely convenient. Dumpster rental prices are typically $500-600, which is quite affordable for homeowners and contractors.
Trash dumpster rentals can be used for disposing various types of materials including yard waste such as leaves, brush, soil and rock, demolition waste such as asphalt, concrete, brick and wood, household garbage, and a lot more.
Residential dumpster rentals are mostly for homeowners who are undergoing repairs, renovations, decluttering, and other projects around the house. Construction dumpster rentals are designed for contractors to get rid of debris from construction, roofing, demolition, remodeling and home improvement projects. For smaller projects with 1 or 2 tons of debris, 10 yard dumpster rentals and 15 yard dumpster rentals are sufficient.
There are some well-known national companies such as Waste Management, but local dumpster rental businesses are plentiful and competitive in the Greater Boston area. Based in Framingham, Zoom Disposal Services offers not only rental of small dumpsters, but also the larger 20 yard dumpster rentals and 30 yard dumpster rentals. It serves communities in Massachusetts, especially the neighboring towns and cities such as Newton, Sherborn, Sudbury, Natick, Wayland, Wellesley, Dover, Marlborough, Southborough, Hopkinton, and Holliston. The company prides itself on friendly and efficient service. It is easy to reach and customers will always get a real person on the line when they call during business hours. Its dumpster rental prices are also competitive, being 20-25% lower than national companies.
The company has been running its own Google Ads campaigns to generate leads. However, it has not been able to achieve high organic rankings and decided that it needed help with search engine optimization. WSI is pleased to have been selected to provide local SEO service for Zoom Disposal. We started the program with careful keyword research, selecting those keywords that will provide the most relevant traffic to the website. In addition, geographically-oriented keywords are also included. Landing pages optimized with the selected keywords are then created and added to the website. The company has over 400 5-star reviews on Google and Yelp. These are added randomly on each landing page. Calls to action are placed strategically on the landing pages to produce leads.
Off-site links will be created by publishing blog posts that carry relevant links and syndicate them to a home life blog, a healthy living blog, a home and family blog, a family lifestyle blog and a family life blog. Key metrics such as website traffic, search impressions, rankings, organic links, conversion and conversion rates will be tracked using Google Analytics and Search Console. With this new local SEO program, we are confident that the company will achieve increased lead conversions from Google organic search results.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales using digital marketing techniques. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. With nearly 1000 consultants in over 80 countries and each of them well equipped to bring their knowledge and experience of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.
This post was originally published at https://thewsitouch.com/blog/waste-disposal-company-engages-wsi-for-local-seo-services/
by Lori Bonitata | Apr 21, 2021 | Client Case Studies, Digital Marketing, PPC, SEO, Social
Serving the Oklahoma City Metro, The OKC Pool Company has teamed up with WSI to initiate WSI’s tested and proven digital marketing strategies for their website: https://www.okcpoolservices.com.
The OKC Pool Company is a premier pool designer and pool construction company. OKC Pools has a production system that takes the stress out of pool construction. They begin by providing a 3D Digital Model that shows what the finished pool will look like in the backyard. Then, they assign a Personal Project Consultant that will work with the property owner throughout the construction process. The Project Consultant is always available to answer any questions and address any concerns. Then once the pool is completed, the consultant does a final walk-through to make sure that the pool is completed to satisfaction. Then OKC Pools provides a Pool School to familiarize the property owners with all of the pool’s features.
OKC Pool Company, with WSI, has initiated a Digital Marketing strategy that includes Pay-per-Click ads, Search Engine Optimization, and Social Media Marketing.
The initial SEO strategy includes on-page optimization which includes extensive keyword research, website content creation, image optimization, and meta-data optimization. WSI also created new web pages that better describe OKC Pools services. You can view the optimized pages here:
OKC Pools Home Page: https://www.okcpoolservices.com/
OKC Pools Design Page: https://www.okcpoolservices.com/pool-designs
OKC Pool Construction Page: https://www.okcpoolservices.com/pool-contstruction
OKC Pools Vinyl Liners Page: https://www.okcpoolservices.com/liner-installation
The off-page optimization for The OKC Pool Company is an ongoing effort. As part of the off-page SEO strategy, we have registered OKC Pools with numerous on-line directories. We also create monthly blog articles and syndicate these articles to blog sites including: posted Blogger, WordPress, Weebly, Wix, and Medium.
The combined on-page and off-page optimization efforts help to provide OKC Pools relevancy with the search engines and their ranking. Monthly reporting will be provided keep OKC Pools informed of the progress we are making.
This blog post originally appeared at: http://wsiaimhigh.com/our-blog/okc-pool-company-hires-wsi