St. Helena Real Estate, a high-end real estate company, based in the heart of the Napa Valley in California, has partnered with WSI to design and develop an engaging and search engine optimized website to showcase their high-end wine country real estate listings with many pictures, videos and downloadable documents. The website is intuitive to navigate, has easy input capabilities for the real estate agents to post new listings, and its clean, high-end design invites potential sellers and buyers to search for Napa Valley Real Estates and to easily contact each realtor. Each agent profile page showcases their active listings as well as their sold properties to demonstrates the agent’s experience in the local market and their success with connecting sellers and buyers in this luxury real estate market. Location specific webpages provide a well-written snapshot and links to additional information for the different featured communities in Napa Valley and Sonoma Wine Country. Location specific property searches can be initiated right from these pages:
The new, mobile responsive and SEO optimized website was launched in April of 2018, and as part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.com, Blogger, Weebly and Tumblr. The content is also being posted on the new website’s blog and on the company’s social media sites, like Facebook and Instagram. The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize the online lead generation. Key metrics that will be measured include rankings, links, organic visits and goal completions like form submissions and calls generated from the website. This post originally appeared at https://wsinextgenmarketing.com/st-helena-real-estate-partners-with-wsi/.
Richmond Engineering Works has been providing industries across the nation and worldwide access to economical bulk material handling engineering services for many years. Despite the firm’s ability to design and construct some pretty amazing equipment, however, maintaining its online presence remained a struggle. Knowing expert help leads to successful results, they turned to the digital marketing professionals at WSI to give their online presence a push. Since 1996, Richmond Engineering has been providing its clients powerful, innovative, and easy-to-use solutions for their control system needs, helping them operate more effectively and efficiently with customized bulk material handling engineering solutions designed to meet industry and site-specific challenges that can pull-down productivity. Integrating industrial control and factory automation, the exceptional practical and scientific knowledge of their engineering staff has produced winning efficiency improvements, from barge unloader processes to coal ship inspection and maintenance services. Richmond Engineering offers experience in an array of arenas, providing quick turnaround and high-quality results designing customized, competitively priced, efficiency-boosting solutions for:
To give Richmond Engineering the boost it needed to makes its online marketing presence match its high-tech design offerings, the digital marketing experts at WSI engaged the firm in a custom-designed, SEO campaign built to boost rankings and visibility via essential keywords. To enhance success, the Richmond Engineering website was also given a mobile-device friendly facelift, making it user-friendly and accessible to a wider variety of clientele. With the help of WSI, Richmond Engineering is also further engaging its customer base with regular, informative blog posts through their website as well as offsite accounts through WordPress, Tumblr, Blogger, and Weebly, allowing for syndication and sharing among industry professionals. About WSI – We Simplify the Internet: WSI is the world’s largest network of Digital Marketing Consultants. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2017, WSI received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75. The blog was originally posted on https://www.wsiebranding.com/richmond-engineering-works-calls-wsi-help-increase-online-visibility/.
WSI, the world’s largest internet marketing company, announces it has partnered with CM Furnaces (http://www.cmfurnaces.com), a worldwide manufacturer of lab and production furnaces for over 70 years. CM Furnaces has established itself as the “Cadillac manufacturer” of furnaces for serious scientific research and production work. Used throughout labs and universities as well as in the metal injection molding and ceramics industries, all CM furnaces provide advanced features and a “no-shorcuts” design mindset making them quality and reliability standouts among all high temperature furnaces manufactured today. WSI consulted on the design and development of this highly targeted website and online marketing program which is focused on brand recognition and lead generation for the 70 year old company. New marketing programs and custom content were created, weaving these new concepts into the visual and structural redesign of their existing website and all online brand properties.
CM Furnace Marketing Challenges
CM Furnaces had an extremely outdated, non-mobile friendly website, and no sophisticated understanding of digital marketing. Increased competition from lower priced offshore manufacturers convinced them that they needed to reinvigorate their brand and pursue a wider variety of marketing options. Types of furnaces manufactured include:
WSI Brand development services for this client include a new mobile-friendly website designed to speak to customers in each industry that uses their many furnace lines. Also SEO services as part of its “Semantic Mapping” approach to on-page SEO. With this approach a comprehensive study of product demand is conducted and mapped into a strategic architecture for the company website and all company web properties. Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to hundreds of other social media and content hubs. WSI’s Elite National Branding program is comprehensive. By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.
Preliminary Results
Only a month after launching the new website and completing preliminary Search Engine placements, CM has seen their contact rate go from 2 or 3 per month to 2 or three per week. They have appeared now in top 50 search results for relevant terms for which they previously had no exposure like, “continuous furnace”, “muffle furnace”, and “pusher furnace” among many others. As our search placement program progresses, we expect this contact rate to rise much further.
Contact WSI Today
For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free analysis and consultation.
Salon Elite of Ventura is one of the top hair, skin and nail salons in Southern California serving clients from Santa Barbara to Thousand Oaks, California. They have been in business over 8 years and have a staff of twelve stylists, two estheticians and three nail technicians. Problem: Salon Elite had an old, unattractive and dated website which they could not modify and did not reflect their high-end clientele. Their website was not mobile-friendly nor was it ranking for any keywords. In addition, the old site did not have a clear way to contact Salon Elite. Solution: WSI Ventura Web Marketing worked with them to determine their desired look and feel and provided a new, modern, streamlined, mobile-friendly website. In addition, WSI provided a matching Google Plus page to further improve their local presence as local search ranking is critical for any regional business. Google Analytics has been included on their site to track website traffic volume, source of traffic, visitor demographics and key search terms used by their clients. Results: The owners are extremely happy to have a site that reflects their high-end image and that their customer’s love. Their new site has a clear call to action and looks great on a mobile device which we anticipate more than 50% of their traffic will use. They can also modify the site to update images and add special event information. WSI will be working with them monthly to review their search ranking in key geographies and Google Analytic data. About WSI: WSI is the global leader in digital marketing. On average there are over two billion searches done on Google across the world every single day. Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale. WSI would be happy to discuss your local SEO, national SEO, or e-commerce SEO goals.
Problem: Salon Elite had an old, unattractive and dated website which they could not modify and did not reflect their high-end clientele. Their website was not mobile-friendly nor was it ranking for any keywords. In addition, the old site did not have a clear way to contact Salon Elite.