WSI, the world’s largest internet marketing company, announces it has partnered with CM Furnaces (http://www.cmfurnaces.com), a worldwide manufacturer of lab and production furnaces for over 70 years. CM Furnaces has established itself as the “Cadillac manufacturer” of furnaces for serious scientific research and production work. Used throughout labs and universities as well as in the metal injection molding and ceramics industries, all CM furnaces provide advanced features and a “no-shorcuts” design mindset making them quality and reliability standouts among all high temperature furnaces manufactured today. WSI consulted on the design and development of this highly targeted website and online marketing program which is focused on brand recognition and lead generation for the 70 year old company. New marketing programs and custom content were created, weaving these new concepts into the visual and structural redesign of their existing website and all online brand properties.
CM Furnace Marketing Challenges
CM Furnaces had an extremely outdated, non-mobile friendly website, and no sophisticated understanding of digital marketing. Increased competition from lower priced offshore manufacturers convinced them that they needed to reinvigorate their brand and pursue a wider variety of marketing options. Types of furnaces manufactured include:
WSI Brand development services for this client include a new mobile-friendly website designed to speak to customers in each industry that uses their many furnace lines. Also SEO services as part of its “Semantic Mapping” approach to on-page SEO. With this approach a comprehensive study of product demand is conducted and mapped into a strategic architecture for the company website and all company web properties. Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to hundreds of other social media and content hubs. WSI’s Elite National Branding program is comprehensive. By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.
Only a month after launching the new website and completing preliminary Search Engine placements, CM has seen their contact rate go from 2 or 3 per month to 2 or three per week. They have appeared now in top 50 search results for relevant terms for which they previously had no exposure like, “continuous furnace”, “muffle furnace”, and “pusher furnace” among many others. As our search placement program progresses, we expect this contact rate to rise much further.
Contact WSI Today
For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free analysis and consultation.
Because it’s too big to ignore. I’m sure you’re well aware of the emergence of smartphones and tablets, but really focus on how prevalent they are the next time you’re, well…the next time you’re anywhere. Take a minute to observe your surroundings when you’re in these places or situations: The workplace – do we ever call anybody ‘at the office’ anymore? Not often, as our phones are always with us, even at meetings or during lunch. Many people also use their smartphones after work to keep up with the never-ending flow of emails. Meanwhile, tablets are gaining prominence in offices as they’re often used in the field to take notes and record video or for sales and presentations. A coffee shop – the next time you’re in a coffee shop, count the number of devices you see in the store. Chances are there will be a few people fiddling with their phones in line, some others sitting alone having a coffee and reading the news or playing a game on their tablets, and the rest will be sitting in pairs or groups talking (but phones will still be in hand or somewhere close, maybe on the table). No crystal ball here – just reality. Shopping – whether it’s checking their list at the grocery store, comparing product reviews and prices, or texting without watching where they’re walking, people are using their phones while they’re on the move. A family function – check it out over the holiday season when you visit family. You’ll see both kids and adults reading and playing games on tablets and everybody will be checking their phones in between lulls in conversation. The lucky ones will get phones, tablets or other devices as gifts. So, what all these hypothetical anecdotes have to do with mobile marketing and your business? Put simply, there are a lot of people living in the mobile arena, which means that’s where marketing needs to go. Look at the dawn of TV and the computer; new, poplar mediums attract scores of people, and the best marketing follows the people. Here are a few reasons why putting your company into the mobile marketing game is so important:
According to the Pew Internet & Life Project, as of 2013, 56% of adult Americans have a smartphone and 35% have tablets. These numbers are rapidly rising year over year, especially among the younger generations (your future customers). You have to be where your customers are to be successful and your customers – no matter what business you’re in – are living in a mobile world. The optics for companies who refuse to get involved in the mobile market aren’t good – it looks like they are either falling behind and losing touch or they just don’t care. Consumers are giving businesses an opportunity to engage with them on a level they’re comfortable with…what’s not to love about that? For perception’s sake, try mobile marketing on for size…you may like how it feels.
Do you want to give your customers a consistent brand experience across all relevant mediums? Check for responsive web design. Do you want to reach your customers at the right times when they’re in the right locations? Check for GPS monitoring. Do you want to interact with your customers in new and interesting ways? Check for QR codes. Mobile marketing works and it’s out there making your competitors’ campaigns more efficient. By effectively integrating with your current digital marketing strategies, mobile marketing can increase engagement, boost conversions and enhance overall results.