Partnering with a third party vendor is an essential business need for many organizations. But this also exposes them to unnecessary risks which can have a catastrophic effect. The latest WSI client provides Vendor Risk Management Solutions to help businesses with assessing and managing their third party vendor risks, thereby mitigating damages and losses.
The company provides a flexible and easy-to-use vendor management system, which can help businesses identify and mitigate their vendor risks on an ongoing basis. Today, more than 15 leading Life Sciences Organisations, Health plans, Financial Firms and other leading industry customers rely on their managed services and solutions. However, despite demonstrated success in their field, the company was not successful in tapping the internet for acquiring new customers. Their internet presence needed work and they lacked a well-defined strategy to reach their target audience online. Partnering with WSI has been one of the prime decisions taken by them to meet this challenge head on and emerge as a proven leader of their industry in the digital world as well.
WSI has been brought in to create an implement a digital marketing strategy for them, and help them generate online leads from their web presence. The process started an IBA to establish goals, challenges and expectations based on which the strategy was created. After careful selection of just the right keywords related to their services, high quality optimized content was created for the web pages. This was followed by other website on page and off page optimizations and site analysis and improvements.
The website has been optimised for the following keywords-
The off-page strategy also includes creating and posting content on the company’s blog and a few external platforms including Blogger, Weebly and WordPress.com.
Besides, providing the high quality blog content, WSI is also starting with publication of the video content on the company’s YouTube Channel.
Along with a strong SEO strategy, WSI is committed to efficiently monitoring and tracking results and making adjustments and improvements in the tactics as needed. Early results of this campaign are showing all the positive signs of success, we cannot wait to get them new leads using the digital strategy!
St. Helena Real Estate, a high-end real estate company, based in the heart of the Napa Valley in California, has partnered with WSI to design and develop an engaging and search engine optimized website to showcase their high-end wine country real estate listings with many pictures, videos and downloadable documents. The website is intuitive to navigate, has easy input capabilities for the real estate agents to post new listings, and its clean, high-end design invites potential sellers and buyers to search for Napa Valley Real Estates and to easily contact each realtor. Each agent profile page showcases their active listings as well as their sold properties to demonstrates the agent’s experience in the local market and their success with connecting sellers and buyers in this luxury real estate market. Location specific webpages provide a well-written snapshot and links to additional information for the different featured communities in Napa Valley and Sonoma Wine Country. Location specific property searches can be initiated right from these pages:
The new, mobile responsive and SEO optimized website was launched in April of 2018, and as part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.com, Blogger, Weebly and Tumblr. The content is also being posted on the new website’s blog and on the company’s social media sites, like Facebook and Instagram. The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize the online lead generation. Key metrics that will be measured include rankings, links, organic visits and goal completions like form submissions and calls generated from the website. This post originally appeared at https://wsinextgenmarketing.com/st-helena-real-estate-partners-with-wsi/.
TravelManor is a corporate travel agency that excels in tailoring cost-effective, stress-free travel solutions for corporate groups and individuals. As a franchisee of the Harvey World/Bidvest group, this forward-thinking business travel agency draws from a tried-and-tested supplier pool that allows them to negotiate extremely competitive flights, accommodation rates and transfers. Their core team is situated in Cape Town, South Africa, and includes 9 of the industry’s most seasoned travel consultants, who bring a combined 128+ years of expertise to the table. How the WSI & TravelManor Journey Began When TravelManor came on board with WSI in December 2016, their website was far from optimal for conversion and on-site optimisation was lacking. To start with, the WSI team tackled the following aspects of the corporate travel agency’s website:
The homepage layout was revised for optimal conversion.
Existing pages were adapted according to up-to-date keyword research to improve organic ranking and Adwords relevancy. Content placement was revised for optimal conversion.
Existing images were replaced with high-quality images that were chosen to connect more effectively with the target market and existing website users.
Next up: An Effective Pay Per Click Campaign WSI started by implementing a 90-day test programme on the Google search engine, monitoring and adjusting the campaign weekly to optimise results. The Power of A Content Marketing Plan At WSI, we firmly believe in understanding exactly what your prospective and current customers need to know, and then using these insights to produce optimised content based on keywords that have already been shown to drive organic search traffic and conversions. The key lies in delivering this content in a relevant and compelling way to grow our clients’ businesses by seeding and promoting the content by means of a business’ social networks. To do so for TravelManor, the WSI team did extensive research to better understand the corporate travel industry, identify key issues within this industry, got to grips with the what companies look for in business travel agencies, and how agencies, in turn, are fulfilling the needs of their clientele. The next step was to craft authoritative blog posts on a monthly basis, prepared according to relevant and interesting topics that were the result of these findings. This included topics such as understanding and managing business travel risks; the importance of green due diligence in corporate travel; how Millennials are changing the face of business travel; innovate travel expense apps for busy jetsetters, and more. Social Media Selling WSI also established a firm social presence for TravelManor, to serve as the foundation on which we could implement and publish the content marketing assets created in line with our online marketing strategy. These platforms include Facebook Business, Google+ Local, Twitter and LinkedIn. Having laid the groundwork for the business’ online presence in this way, we then proceeded with a personal LinkedIn Marketing plan for key team members. These campaigns focus on increasing connections with relevant contacts and then building on those relationships until such time as it’s appropriate to reach out and ask for a meeting. Underpinning the Plan As part of the SEO campaign for TravelManor, WSI created off-site blogging platforms on WordPress, Blogspot, Tumblr, Postach.io and Weebly and shared relevant content across these platforms. This content was then syndicated across various social platforms to increase the reach thereof. What The Future Holds TravelManor’s digital marketing strategy therefore includes a two-pronged approach. Firstly, a search marketing strategy, the purpose of which is to significantly elevate the business’ exposure, to ensure that they will be found when people are searching on Google for corporate travel agencies in South Africa; and secondly, the LinkedIn strategy, which comes down to good ol’ fashioned networking on steroids. We are confident that, in tandem, these two strategies will gain in momentum exponentially, and increasingly deliver the new business opportunities that the TravelManor team are keen to find. Originally posted at: https://blog.wsiwebmarketing.co.za/corporate-travel-agency-marketing/
Echo Audiology is a locally owned and operated bilingual hearing clinic in the Ottawa region dedicated to providing patient-focused healthcare for all ear and hearing needs. Established in 2017 the Echo team new early on that in order to grow their business and compete successfully, it needed not only a strong online presence, but also a unified brand presence across all online platforms that not only draws in a steady flow of inquiries but also validates and answer its consumers questions. For this, Echo turned to the SEO experts at WSI eStrategies in Ottawa. WSI’s first focus was on keyword research. This allowed us to find new niche areas to focus and was the foundation on building out our Hearing Solutions and Products page. We then Optimized 5 key English Webpages including the following
Within only 4 month, we are please to see a number of our chosen keyword to hit the first page of Google. Web traffic is seeing a steady increase month over month as we drive more and more visitors to the site not only using search, but social media and an education focused content marketing and syndication strategy on web 2.0 sites such as:
Video creation and syndication as well as image sharing, directory submissions, social bookmarking and local citation listings have also played a role in moving the needle and building the needed authority to show results. WSI eStrategies in Ottawa looks forward to our continued success with this new local business aimed at improving everyone hearing health. This blog originally appeared here at: https://wsiestrategies.com/ottawa-based-hearing-clinic-hires-wsi-build-online-presence/
Since 1920, von Hemert Interiors has built a reputation for prestige and elegance in the furniture business providing discerning clientele with access to the leading luxury furniture brands. Their team of experienced and professional interior designers along with their excellent customer service has been the foundation in their success for almost 90 years. Over the last few years, von Hemert has used digital marketing to grow their business solely focusing on pay-per-click advertisement Recently, to complement their PPC efforts, von Hemert partnered with WSI to grow their organic visibility and online prominence in search. After extensive keyword research, the following 10 keywords were chosen to start their campaign:
Interior Designers and Decorator
Italian Furniture Store
Hancock and Moore Furniture
Luxury Living Room Furniture
Marge Carson Furniture
Their website went through a thorough on-page optimization for these keywords with focus on the following pages: