Google’s Conversational AI: Revolutionizing Search Ads with Automation

Google’s Conversational AI: Revolutionizing Search Ads with Automation

Google is once again at the forefront of digital marketing innovation, rolling out conversational AI to transform how Search Ads operate. This groundbreaking integration is not just about enhancing ad relevance and engagement; it’s also geared towards dramatically improving the efficiency of ad campaigns. At WSI Cyber Smart Digital, we are excited to help you navigate these changes, ensuring that your campaigns leverage the full power of Google’s latest advancements.

Streamlining Campaigns with AI

Google’s introduction of conversational AI into Search Ads is changing the game by automating the generation of ad components such as headlines, descriptions, and other crucial assets. This automation is designed to enhance Ad Strength scores, a metric Google uses to evaluate the effectiveness and potential performance of ads. With conversational AI, these scores are anticipated to improve, as the AI generates content that is not only highly relevant to the target audience but also finely tuned for optimal engagement.

Benefits of AI-Enhanced Search Ads

The primary benefit of integrating conversational AI into your Search Ads is the significant time savings it offers. By automating routine tasks such as writing headlines and descriptions, marketers can now focus more on strategic elements of the campaign such as audience targeting, budget allocation, and overall campaign optimization. This shift allows for a more efficient use of resources and enables marketers to focus on creative and strategic tasks that require a human touch.

Enhanced User Engagement

Conversational AI also aims to make ads more engaging. By utilizing natural language processing, the AI can craft messages that are more conversational and personalized, potentially increasing the likelihood of a user engaging with the ad. This capability makes ads feel less like traditional marketing and more like a natural part of the user’s search experience.

Get Ahead with a Paid Search Audit from WSI

As Google continues to roll out these enhancements, it’s the perfect time for businesses to reevaluate their search advertising strategies. WSI Cyber Smart Digital offers comprehensive Paid Search Audits to assess the effectiveness of your current campaigns and provide tailored recommendations. Our experts are well-versed in the latest Google Ads innovations and can help you optimize your strategy to take full advantage of conversational AI and other advancements.

Don’t miss out on the opportunity to enhance your search advertising efforts with the latest AI technology. Contact WSI Cyber Smart Digital today for a Paid Search Audit and see how you can improve your campaigns for better performance and higher engagement. Let us help you streamline your efforts and maximize your return on investment in the digital landscape.

The OKC Pool Company teams up with WSI for Digital Marketing

The OKC Pool Company teams up with WSI for Digital Marketing

Serving the Oklahoma City Metro, The OKC Pool Company has teamed up with WSI to initiate WSI’s tested and proven digital marketing strategies for their website: https://www.okcpoolservices.com.

The OKC Pool Company is a premier pool designer and pool construction company.  OKC Pools has a production system that takes the stress out of pool construction.  They begin by providing a 3D Digital Model that shows what the finished pool will look like in the backyard.   Then, they assign a Personal Project Consultant that will work with the property owner throughout the construction process.  The Project Consultant is always available to answer any questions and address any concerns.  Then once the pool is completed, the consultant does a final walk-through to make sure that the pool is completed to satisfaction.   Then OKC Pools provides a Pool School to familiarize the property owners with all of the pool’s features.

OKC Pool Company, with WSI, has initiated a Digital Marketing strategy that includes Pay-per-Click ads, Search Engine Optimization, and Social Media Marketing.

The initial SEO strategy includes on-page optimization which includes extensive keyword research, website content creation, image optimization, and meta-data optimization.  WSI also created new web pages that better describe OKC Pools services.  You can view the optimized pages here:

OKC Pools Home Page: https://www.okcpoolservices.com/
OKC Pools Design Page:  https://www.okcpoolservices.com/pool-designs
OKC Pool Construction Page: https://www.okcpoolservices.com/pool-contstruction
OKC Pools Vinyl Liners Page: https://www.okcpoolservices.com/liner-installation

The off-page optimization for The OKC Pool Company is an ongoing effort.  As part of the off-page SEO strategy, we have registered OKC Pools with numerous on-line directories.  We also create monthly blog articles and syndicate these articles to blog sites including: posted Blogger, WordPress, Weebly, Wix, and Medium.

The combined on-page and off-page optimization efforts help to provide OKC Pools relevancy with the search engines and their ranking.  Monthly reporting will be provided keep OKC Pools informed of the progress we are making.

This blog post originally appeared at: http://wsiaimhigh.com/our-blog/okc-pool-company-hires-wsi

Ad Block Technology in Digital Natives

Ad Block Technology in Digital Natives

Summary: The rise in usage of ad blockers means that digital marketers and their clients have to address users’ concerns when it comes to tracking and ads.

With digital natives growing older and having more control over their digital experience, we’re seeing a strong correlation with the increase in the use of ad blockers. This is nothing new – the advertising industry has seen a steady increase in the adoption of ad blockers, rising from approximately 21M users in 2010 to more than 180M users worldwide in 2019. In fact, in the US alone they’re seeing over 75M users using ad blockers on their browsers.

 

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And it makes sense – digital natives are comfortable with technology and used to making it work to their ends. But what does that mean for digital advertisers and their clients?

What Are Ad Blockers?

Ad blockers – also known as content blockers – are simple software programs that prevent ads from being shown on websites. They are typically browser add-ons that you can add to Chrome, Firefox or Safari. And even through there are dozens of alternatives, the most popular ad blocker add-on in the market is AdBlock Plus.

By removing ads from webpages, page loads time can improve considerably and can also reduce data usage – something that is good news for people with limited data plans or who live in areas with slower networks.

Another benefit of ad blockers is that they can block the tracking and behavioral monitoring technology that profiles user behavior. So if you’re someone who doesn’t want their online browsing monitored or their browsing preferences sold to advertisers, ad blockers can be an attractive way to guard your privacy.

Who are Digital Natives?

The term Digital Native describes a person who grew up in the digital age. These are children, now young adults, who rather than having to learn about technology as adults, grew up with it from childhood. This exposure to technology in their formative years means that digital natives have a greater familiarity and understanding of technology than the generation that came before them.

 

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So Why is this Important?

Taking the micro-view of the situation, it doesn’t seem like that big a deal. So what if users are blocking ads on their browsers? Shouldn’t users have a choice as to what they want to ingest on the internet?

And the answer is yes, of course. But if you take a step back and look at the macro-view, you start to see the long-term impact that the adoption of ad blockers can have.

The reality is that the majority of websites on the internet exist thanks to online advertising. Everything from blogs about labradoodles to sites like the New York Times depend on online advertising revenues. That money helps pay for the writers that produce the content, the hosting costs, the maintenance of the site – everything.

This simple idea is what originally made Google billions and billions of dollars – people visit a site they like. They see an ad for a product they find interesting and they click on that ad – the site owner gets a bit of money from that purchase, the product seller is able to sell their product and the user is able to buy what they like. Everyone is happy.

 

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Ad blockers disrupt all of this. A person with an ad blocker add-on installed on their browser could visit whatever site they like and never see an ad. If they never see the ad, they can’t click on it nor can they buy what the ad is selling – that means that the site owner doesn’t get their money and the product seller can’t sell their product.

This little extension added to your browser is having an impact on the keystone piece of the whole modern internet experience.

What Can Advertisers and Business Owners Do?

While the situation can seem dire for advertisers and their clients everywhere, there are some good news:

  1. Users have spoken loud and clear as to what kind of ads and site activity they find intrusive – if your strategy is too aggressive in following users across multiple devices, if your ads are annoying or irrelevant, you’re going to get blocked.
  2. Users are taking their data management more seriously and expect the sites they visit to be trustworthy.
  3. Users are willing to undo ad blocking on sites that are giving them content they want.

This information can be used by responsible advertisers to ensure that their advertising strategy employs tactics that won’t chase away their visitors and potential customers. That means:

  1. Committing to creating ads that aren’t disruptive. That means no pop-ups, no auto-playing video ads with sound, no large sticky ads and no prestitial ads with a countdown.
  2. Having a website data policy and being clear as to what your visitors can expect when it comes to tracking cookies, data storage, etc.
  3. Creating excellent content that makes visitors want to support your site and prompting them to turn-off their ad blockers to read further.

So What’s Next?

Digital Natives are going to continue to make up a bigger part of the digital population. And that means addressing their concerns when it comes to their privacy and their digital experience is going to become more important.

Business that work with their digital marketing consultants to ensure that their online presence doesn’t cause friction with their visitors and potential customers are going to be better able to navigate the changing demographics. And business that are unwilling to recognize this new reality will see the impact to their bottom line, sooner or later.

RESOURCES

National Helium and Industrial Gas Supplier Engages WSI For SEO and Pay Per Click Marketing

AGP-Helium-gas-supplier-for-balloon-industry
Everett, MA-based industrial and medical gas supplier, American Gas Products, has been a pay per click customer for WSI for several years. Over the years, WSI has generated thousands of leads for the company in various cities and states in the United States. Recently, AGP has retained WSI for an SEO program to generate leads for Helium gas, a key line of business for the company. This supplements the pay per click advertising campaign that the company has been running for years.
AGP provides various industrial gases, such as liquid nitrogen, oxygen, carbon dioxide, propane, argon and many others. Customers include industrial, medical and research institutions around the world. For its Helium gas product AGP services almost exclusively the balloon industry.
AGP is a leading national supplier of Helium for balloons. It enjoys a major advantage over other suppliers because the company has its own Helium wells in the United States. It has also built numerous fill plants around the country including

While global Helium supply has suffered big shortages at various times over the years, AGP’s has been able to guarantee supply and stable pricing for their customers because of its complete independence of the Bureau of Land Management. AGP partners with our wholesale helium customers to supply AGP’s national retail helium accounts. This arrangement works as a win-win situation where both parties benefit.
To improve the organic search results ranking of AGP’s Helium gas pages, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords.
With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google My Business, Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium and Weebly.
WSI will monitor the SEO campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from this SEO program.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.
This blog post is originally published on https://thewsitouch.com/blog/national-helium-and-industrial-gas-supplier-engages-wsi-for-seo-and-pay-per-click-marketing/

Family Owned RV Center Partners with WSI for Website Optimization

Nohr’s RV Center, a family owned RV center in Tracy, California, recently partnered with WSI to increase traffic to their website. Nohr’s is currently run by the third generation of the family that started the business in 1963. They sell both new and used RVs in a variety of sizes, in addition to offering service and maintenance for RVs. Nohr’s also buys used RV’s as well as taking them in on consignment. Owner Shanw Nohr has aggressive goals for growth over the next several years and WSI was brought in to optimize their website through keyword research and paid per click campaigns. These strategies will improve their performance through Google organic search and Google paid search. The core focus of these campaigns will be: Motorhomes - http://www.nohrsrv.com/motorhomes-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?vt=motorhome Teardrop Trailers - http://www.nohrsrv.com/teardrop-trailers-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?vc=teardrop Travel Trailers - http://www.nohrsrv.com/travel-trailers-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?ac=travel trailer|travel trailer - lite Fifth Wheels - http://www.nohrsrv.com/fifth-wheels-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?vc=fifth wheel In addition to the onsite optimization, WSI has implemented an offsite digital marketing strategy as well. This includes creating new blogs and unique content on WordPress, Blogger, and Tumblr. Implementation is already well underway and is playing a significant role in moving current RV inventory. This post originally appeared: https://wsiconnect.com/blog/family-owned-rv-center-partners-wsi-website-optimization/Nohr’s RV Center, a family owned RV center in Tracy, California, recently partnered with WSI to increase traffic to their website.  Nohr’s is currently run by the third generation of the family that started the business in 1963.  They sell both new and used RVs in a variety of sizes, in addition to offering service and maintenance for RVs.   Nohr’s also buys used RV’s as well as taking them in on consignment.
Owner Shanw Nohr has aggressive goals for growth over the next several years and WSI was brought in to optimize their website through keyword research and paid per click campaigns.    These strategies will improve their performance through Google organic search and Google paid search.
The core focus of these campaigns will be:
Motorhomes – http://www.nohrsrv.com/motorhomes-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?vt=motorhome
Teardrop Trailers – http://www.nohrsrv.com/teardrop-trailers-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?vc=teardrop
Travel Trailers – http://www.nohrsrv.com/travel-trailers-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?ac=travel trailer|travel trailer – lite
Fifth Wheels – http://www.nohrsrv.com/fifth-wheels-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?vc=fifth wheel
In addition to the onsite optimization, WSI has implemented an offsite digital marketing strategy as well.  This includes creating new blogs and unique content on WordPress, Blogger, and Tumblr.
Implementation is already well underway and is playing a significant role in moving current RV inventory.
This post originally appeared:  https://wsiconnect.com/blog/family-owned-rv-center-partners-wsi-website-optimization/