WSI was selected to build a new responsive eCommerce site and provide Search Engine Optimization (SEO) for Nature’s Hot Tub Treatment, an online store specializing in all natural products for cleaning and maintaining your spa, hot tub, and swimming pool. The new site has already gained momentum in organic search and we are working to expand this online presence with a combination of content marketing (onsite and social blogging), link building, paid advertising including Google Shopping, and email marketing.
Nature’s Hot Tub Treatment now has optimized pages based on relevant keywords for:
We have begun tracking the progress of our
marketing campaigns and reviewing the results achieved. To date, our Search Engine Optimization
efforts have yielded a 36% increase in Organic Traffic. Social including Google
My Business have improved 69%. We will measure, analyse, and report on the
ranking of each of the chosen keywords, new backlinks, traffic to the website
and much more. As our efforts continue,
we look forward to improved ranking, higher visitor traffic, and improved
conversion rates.
We are excited about the strong beginning
to our business partnership with Nature’s Hot Tub Treatment.
For premium digital marketing services,
consult with WSI, the leader in digital marketing worldwide.
Hill Point Montessori is a locally owned and
operated Montessori preschool and elementary school. Founded in 2011, the
authentic Montessori school serves children from preschool through sixth grade.
As part of their Montessori program, Hill Point allows students the freedom to
explore their curiosities within the curriculum as well as learn from older
children as well. This encourages children to love learning both academics as
well as everyday life skills such as cleaning up after themselves. Through ongoing
assessment, teachers guide students to turn their weaknesses into strengths as
they develop their interests and social skills.
To help Hill Point Montessori reach parents
interested in alternative schools and finding a match for developing their
children’s education, Hill Point Montessori has partnered with the SEO experts
at WSI Connect to develop their internet presence.
After collaborating on Hill Point Montessori to
understand their programs unique attributes, WSI conducted keyword research to
understand content areas of interest to prospective parents. This lead to the
development of an SEO program for Hill Point Montessori, including a new, SEO
optimized and mobile friendly website highlighting their programs for
prospective students and featuring an overview video with parents and student
testimonials, as well as an ongoing SEO program aimed at off-page optimization.
This off-page SEO optimization program will include including link building,
and blog development. From this work the following SEO pages have been
identified as key pages for increasing their online presence:
The offsite SEO program will focus on creating unique
content about Hill Point Montessori and the Montessori method. The
offsite blogs will be published on Blogger, WordPress, and Weebly websites.
WSI Connect is looking forward to the continued success with developing the internet presence of this local Montessori School and assisting them in celebrating children’s intellectual curiosity and social developing.
Because it’s too big to ignore. I’m sure you’re well aware of the emergence of smartphones and tablets, but really focus on how prevalent they are the next time you’re, well…the next time you’re anywhere. Take a minute to observe your surroundings when you’re in these places or situations: The workplace – do we ever call anybody ‘at the office’ anymore? Not often, as our phones are always with us, even at meetings or during lunch. Many people also use their smartphones after work to keep up with the never-ending flow of emails. Meanwhile, tablets are gaining prominence in offices as they’re often used in the field to take notes and record video or for sales and presentations. A coffee shop – the next time you’re in a coffee shop, count the number of devices you see in the store. Chances are there will be a few people fiddling with their phones in line, some others sitting alone having a coffee and reading the news or playing a game on their tablets, and the rest will be sitting in pairs or groups talking (but phones will still be in hand or somewhere close, maybe on the table). No crystal ball here – just reality. Shopping – whether it’s checking their list at the grocery store, comparing product reviews and prices, or texting without watching where they’re walking, people are using their phones while they’re on the move. A family function – check it out over the holiday season when you visit family. You’ll see both kids and adults reading and playing games on tablets and everybody will be checking their phones in between lulls in conversation. The lucky ones will get phones, tablets or other devices as gifts. So, what all these hypothetical anecdotes have to do with mobile marketing and your business? Put simply, there are a lot of people living in the mobile arena, which means that’s where marketing needs to go. Look at the dawn of TV and the computer; new, poplar mediums attract scores of people, and the best marketing follows the people. Here are a few reasons why putting your company into the mobile marketing game is so important:
Perception
According to the Pew Internet & Life Project, as of 2013, 56% of adult Americans have a smartphone and 35% have tablets. These numbers are rapidly rising year over year, especially among the younger generations (your future customers). You have to be where your customers are to be successful and your customers – no matter what business you’re in – are living in a mobile world. The optics for companies who refuse to get involved in the mobile market aren’t good – it looks like they are either falling behind and losing touch or they just don’t care. Consumers are giving businesses an opportunity to engage with them on a level they’re comfortable with…what’s not to love about that? For perception’s sake, try mobile marketing on for size…you may like how it feels.
Efficiency
Do you want to give your customers a consistent brand experience across all relevant mediums? Check for responsive web design. Do you want to reach your customers at the right times when they’re in the right locations? Check for GPS monitoring. Do you want to interact with your customers in new and interesting ways? Check for QR codes. Mobile marketing works and it’s out there making your competitors’ campaigns more efficient. By effectively integrating with your current digital marketing strategies, mobile marketing can increase engagement, boost conversions and enhance overall results.
The workplace – do we ever call anybody ‘at the office’ anymore? Not often, as our phones are always with us, even at meetings or during lunch. Many people also use their smartphones after work to keep up with the never-ending flow of emails. Meanwhile, tablets are gaining prominence in offices as they’re often used in the field to take notes and record video or for sales and presentations.