by Lori Bonitata | Apr 1, 2022 | Client Case Studies, SEO, Social
The Chester County full-service law firm, Perna & Abracht LLC has trusted WSI for the Digital marketing processes for over 2 years. The full-service law firm has been helping clients in the areas of Business Law, Estate Planning, Personal Injury, Family Law for decades. WSI takes pride in partnering with the esteemed law firm and we are happy to have supported and improve their client acquisition by leaps and bounds.
While COVID-19 had hit businesses all across the globe in 2020-2021, we helped the law firm stay on the path of growth and reach clients seeking personal injury, estate planning, and family law services in Pennsylvania. We started 2022 by adding criminal law to the portfolio of services being promoted for the firm. Perna & Abracht Criminal Lawyers have been successfully helping clients with – PFA (Protection from Abuse), DUI (Driving Under Influence), Drugs, Domestic Violence, and Sexual Assault. WSI has run in-depth keyword research on the upcoming criminal law pages, has created content, and is in the process of optimizing the site to satisfy Google’s algorithm.
WSI also assists the law firm in website maintenance, creating and updating website contents and service pages, and constantly strives to improve the website’s performance.
In addition to providing SEO services to the law firm, our team at WSI has been working dedicatedly on the Social media and PR platforms to increase the firm’s online visibility. Website visits and social media followings have continually increased since 2019, and our team at WSI continues to help the law firm’s Google rankings by regularly posting on their Google Business Profile and off-site strategies. Including informative video creation and distribution on behalf of the firm.
With these continual efforts by WSI and the law firm’s in-house team’s support, we believe the firm’s clientele would continue to flourish and grow.
This blog was originally published at https://wsipromarketers.com/blog/law-firm-expands-seo-with-wsi-into-new-practice-areas/
by Lori Bonitata | Nov 29, 2021 | Client Case Studies, Local SEO
The COVID-19 pandemic has hurt many local businesses especially restaurants and retail shops, but there are essential businesses that have grown during these times. Local retail pharmacies, in particular, have been mobilized in response to provide testing and vaccinations for their communities. Dinno Health, a group of four pharmacies in Greater Boston, has stepped up during these unusual circumstances and served their communities well. As their digital marketing services provider, WSI is happy to have supported their customer outreach and services. They have been a customer of WSI since 2019 and we are pleased that they are continuing their local SEO program with WSI for the third year.
The local SEO program focuses on products including
In addition, each pharmacy has its own web page, Facebook page and Google My Business listing. Last year, Dinno Health acquired another community pharmacy, Theatre Pharmacy in Lexington, bringing the total number of pharmacies in the group to four. The other three are Acton Pharmacy in Acton, Keyes Drug in Newton and West Concord Pharmacy in Concord, Massachusetts.
Furthermore, the pharmacy group launched online stores for each of its pharmacies. These online stores provide a broad range of products from personal care, over-the-counter medicine and treatments, vitamins and supplements, to home health care products, baby care and even household products like paper goods and cleaning products. They enable Dinno Health pharmacies to compete with national pharmacy chains. Local residents are now aware of the diverse products that can be purchased from their community pharmacy. Shop local becomes viable and easy. This development is timely also because more people now prefer to shop online due to the pandemic.
WSI is pleased to expand the local SEO program to include Theatre Pharmacy and the four online stores.
Local need for pharmacy services has increased a lot since the pandemic. Business is brisk and timely marketing communications has become very important. Website visits, Facebook followers and engagement increased by leaps and bounds. The pharmacies continue to hold community health events, though they have moved from in-person events to online webinars.
WSI will continue to help improve the pharmacy group’s Google rankings by posting regularly on its Google My Business listings, as well as link building by publishing blog posts on several off site blogs including a family life style blog on Wix, a home and healthy living blog on Blogger, a health and wellness blog on WordPress, a home and housekeeping blog on Medium, and a family life and wellness blog on Weebly. On site blog posts are also published regularly and are mostly recaps of their webinars. With these efforts, as well as the company’s inhouse email marketing and facebook marketing efforts, we believe the pharmacies’ online presence will continue to grow and flourish.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. It provides a broad range of digital marketing services including website development, search engine optimization, pay per click and display advertising on Google, Bing and social media, email marketing, video marketing and more.
With consultants in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.
This post was originally posted in https://thewsitouch.com/blog/pharmacy-group-continues-local-seo-program-with-wsi/
by Art Millington | Mar 31, 2021 | Client Case Studies, SEO, website optimization
Alves Radcliffe, LLP is a team of lawyers with a combined 25 years of legal experience. They’re based in Gold River, near Sacramento, and represent clients from Northern California to the Greater Sacramento and Bay Area. Their areas of representation range from general counseling to the specifics of cannabis appeals for homeowners. Alves Radcliffe is recognized for their legal authority in media including the Sacramento Business Journal and Capital Public Radio.
Alves has partnered with WSI Connect to optimize its website to make a lasting first impression on visitors. To do so, WSI audited the website design to determine how to improve appearance and functionality. After implementing a new design, WSI turned to Alves’ SEO campaign to improve its search ranking for cannabis appeals for homeowners. Part of this campaign includes publishing monthly SEO-optimized posts about cannabis appeals to Alves Radcliffe’s blog, and the offsite blogs Pro Business Information and Business Advice Now.
By optimizing onsite and offsite content, WSI is boosting Alves Radcliffe’s relevance for their services. The offsite content has an additional job of increasing the quality and quantity of Alves’ links. When its service pages are linked to other websites or blogs with high authority, its pages become more attractive to search engines. Also helpful to building authority is sharing the links to social media sites, such as Facebook.
Going onward, WSI Connect will monitor Alves Radcliffe’s progress through Google Analytics and Google My Business. WSI will review how prospects find Alves, whether through Google search, Yelp, or other sources. Progress will be summarized in monthly reports containing data about visitors, web traffic, and conversions.
WSI plans to help Alves increase their client base, providing clients with quality representation that lets them live worry free.
This blog was originally posted at: https://wsiconnect.com/press-release/cannabis-appeals-attorney-partners-with-wsi-for-seo-services-and-website-optimization/
by Art Millington | Mar 31, 2021 | Client Case Studies, Digital Marketing
WSI’s Natick office provides digital marketing services to local businesses in healthcare, software, retail as well as industrial and legal services in the Greater Boston area. Since December 2016, we have been providing digital marketing services to
executive employment agreement lawyer, Rob Adelson Esq., with outstanding results. We are pleased that he has renewed our services again.
As a corporate, tax and employment lawyer with over 30 years of experience, Attorney Adelson has found a niche in representing senior executives in
- executive employment contract terms, including duties, responsibilities & authority, compensation and benefits, executive equity compensation, severance and termination, and restrictive covenants,
- executive compensation package negotiations, including salary, bonuses, benefits and most important of all structuring equity compensation such as stock options, restricted stock and restricted stock units,
- executive separation agreements, including separation terms and executive severance compensation package,
- executive wrongful termination issues,
- executive retention agreements and change of control agreements,
- non-disclosure agreements, non-compete agreements and non-solicitation agreements.
He has successfully negotiated CEO job offers, CFO employment contracts, COO compensation packages, CTO contracts in the hi tech industry, CSO contracts in the biotechnology industry, as well as executive severance agreements for senior executives in Massachusetts, New York, California, North Carolina, Texas and all over the country. His clients work in biotechnology, medical device, pharmaceuticals, software, telecommunications, e-commerce, financial services, food, retail and other industries. His work as an executive employment lawyer has been recognized in the Boston Globe, the Boston Herald and most recently in the Las Vegas Review Journal.
A frequent speaker and writer, Attorney Adelson publishes articles on CEO World magazine, The Refresher, IEEE Reflector and other publications. During COVID-19, he has written articles that address issues such as employers withdrawing your executive job offer, remote work and job opportunities, as well as triggering severance due to the pandemic. His website now hosts over 50 articles on the subject of executive employment. Recognized by ChubbyBrain.com as one of the “Top 20 Boston Startup Lawyers,” he also provides counsel for startups, and has written on subjects such as being as startup CEO, and compensation for pre-IPO company executives.
WSI’s digital marketing program for Attorney Adelson currently includes national SEO and email marketing. Back in December 2016, Attorney Robert Adelson engaged WSI to generate leads using his website. Previously, he had engaged another digital marketing agency for SEO with scant results. His experience with a well-known legal directory’s advertising services was similar. Nonetheless, he still believed in digital marketing and had put his faith in WSI. He had hoped that WSI will deliver for him and we did not disappoint.
WSI started the digital marketing program by performing keyword research and on site SEO. We leveraged Attorney Adelson’s writing and assisted him in publishing articles both on his own website and on other authoritative websites. We performed SEO on those articles on his website. In addition, monthly blog posts are written and syndicated to several offsite blogs including Attorney Robert Adelson on Medium, Attorney Adelson’s WordPress Blog, Executive Employment Attorney on Blogger, Robert Adelson on Wix and Executive Employment Attorney on Weebly, thereby building links to the website as well as enhancing his online presence.
A monthly newsletter is also sent to his contacts with links to his recent article and older articles to help drive traffic to the website. All those efforts have borne fruit. His website now ranks on the first page for hundreds of keywords. He is also getting many qualified leads each month from his website. In his words, WSI’s digital marketing service has been transformational for his practice. He is happy to continue his digital marketing program and we are confident that our ongoing work will continue to deliver exceptional results for our client.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to recommend and implement the best digital marketing solution and generate measurable results to justify their investment.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.
This post was originally published at https://thewsitouch.com/blog/wsi-renews-digital-marketing-program-with-employment-lawyer/
by Art Millington | Mar 31, 2021 | Client Case Studies, Digital Marketing
During the past year, many businesses were seriously impacted by the coronavirus pandemic, most noticeably b-to-c businesses like restaurants and theaters. Although commercial playground equipment companies sell products to schools, parks and communities, they are impacted as well. As prospecting and sales activities move online, the approach of digital marketing becomes all the more relevant. WSI is pleased that we have laid a good digital marketing foundation for Newton-based playground equipment supplier, Premier Park & Play, over the years and the company is committed to continue to take advantage of our services.
As a school playground equipment supplier, the company provides high quality play structures that meet safety standards and develop children’s physical, mental and psychological abilities. Brands represented include Play Mart, Superior Recreational Products, Jambette, Nature of Early Play, playgroundequipment.com, ImagineThat Play Systems and PlayMounds.
In tune with the trend in inclusive playgrounds, the company offers a broad selection of handicap playground equipment including wheelchair-accessible playsets, swings and merry-go-rounds, and panels.
The company also specializes in preschool playground equipment that serves toddlers such as imaginative play structures, trike path, water trough, sandbox, and play mounds, often in daycare playground settings.
The playground supplier serves not only schools and daycares, but also provides outdoor playground equipment for parks, churches, residential complexes in New England, including Massachusetts, Connecticut, New Hampshire, Rhode Island, Maine and Vermont. Outdoor furnishings such as benches, picnic tables, trash receptacles, dog park equipment, charging stations, bike racks, drinking fountains are also an important part of its business. In addition, outdoor shelters and shades, such as pavilions, gazebos, pergolas, umbrellas, kiosks, bus stops, and dugouts are also offered. Outdoor fitness and sports equipment for kids as well as adults and the elderly are also popular in parks and apartment complexes such as rock climbers, stretch stations, cardio walkers, sit-up benches, strength wheels, bootcamp courses from manufacturers including ActionFit, First Team, Superior Recreational Products, Jambette, and Play Mart. Some parks and campgrounds may install water playground equipment such as water sprayers and splash pads which are great fun for entire families during the warmer months.
Our SEO program for the company includes creating new optimized web pages for trending new products, on site blog posts, as well as posting regularly on social media sites including Instagram, Facebook, Google My Business, Pinterest and Linkedin. We also create off site blog posts on a playground equipment supplier blog on WordPress, publish playground equipment articles on Medium, distribute play equipment blog posts on Blogger and post on a playground supplier blog on Weebly. We monitor and analyze the company’s monthly Google Search Results Rankings for relevant keywords using tools including Google Analytics, Search Console and Semrush. Our SEO strategy is then adjusted accordingly.
The company also sends monthly newsletters to target markets including campgrounds, apartments, landscape architects, day care centers, colleges and the Parks & Recreation Departments of cities and towns. The newsletter contains informative articles, featured products, playground equipment for sale, as well as catalog downloads. These email campaigns have generated leads for the playground equipment supplier, resulting in more projects. They also help to drive traffic to the website where there is more content and more calls to action to generate leads. The company actively participated in tradeshows organized by various park associations, school educational associations, landscape architectural bodies which help to grow its mailing lists.
WSI is proud to have provided digital marketing services for this playground equipment company over the years and look forward to serving them for years to come!
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to recommend and implement the best digital marketing solution and generate measurable results to justify their investment.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.
This post was originally published in https://thewsitouch.com/blog/wsi-renews-digital-marketing-engagement-with-playground-supplier/
