Group 1 Cars is the used vehicle division that forms part of Group 1 Motors – a well-respected umbrella enterprise that establishes, manages and grows new car dealerships for Nissan, Hyundai, Mahindra, Datsun, Mitsubishi, and Renault throughout the Gauteng, Western Cape and Eastern Cape provinces of South Africa. WSI Marketing is proud to have been the online marketing provider of choice for this burgeoning business since 2008.
Over the course of the last 12 years, Group 1’s reach has grown exponentially. As it did so, our team took care to adjust our campaigns and tactics to ensure that the services we rendered to the company on an ongoing basis kept up with their developing business needs, as well as emerging SEO trends and best practices.
Group 1 Automotive had found that the pre-owned divisions of the different brand dealerships enjoyed exceptional exposure on the respective brand websites, but that their pre-owned divisions could do with more time in the limelight. As such, the WSI team was challenged to create a dedicated website for all pre-owned divisions under one banner, namely Group 1 Cars, towards the end of 2017.
Tailored Tactics for Group 1 Cars
After extensive market research, WSI decided the best course of action would be to build a brand-new, SEO-optimised website that would focus on search phrases that honed in geo-locations in particular. Our research had shown that South African motorists are searching for car sales locations near their home base, and it was decided that we would give them exactly what they were looking for. As such, the SEO phrases for the initial rollout of the website included:
Additional phrases that were incorporated in subsequent phases of the ongoing Group 1 Cars campaign zoned in on particular areas within the main geographical categories. These included:
Additionally, model-specific phrases that were considered to be high-value search terms were also targeted. These terms are continually nurtured by means of ongoing search engine optimisation services that are rolled out on a monthly basis. This includes content marketing, as well as remarketing and dynamic campaigns on social media platforms like Facebook, as well as a variety of high-traffic off-site platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io.
Consistent Effort = Exceptional Results
The WSI Marketing team is proud to report that our sustained efforts on behalf of Group 1 Cars have yielded solid results in an exceptionally competitive environment. The used car sales market is notoriously saturated and highly competitive, particularly in economies that thrive on resales, as is the case in South Africa.
What’s Next?
As we make our way into the brand-new decade, the WSI Marketing team looks forward to continuing our assistance of Group 1 Cars as they focus on brand recognition and establish themselves as a trusted provider of used vehicles in the South African market. The ultimate goal is to be instrumental in their team’s efforts to gain market share and improve both sales and vehicle buying opportunities by utilising an effective mix of marketing channels.
St. Helena Real Estate, a high-end real estate company, based in the heart of the Napa Valley in California, has partnered with WSI to design and develop an engaging and search engine optimized website to showcase their high-end wine country real estate listings with many pictures, videos and downloadable documents. The website is intuitive to navigate, has easy input capabilities for the real estate agents to post new listings, and its clean, high-end design invites potential sellers and buyers to search for Napa Valley Real Estates and to easily contact each realtor. Each agent profile page showcases their active listings as well as their sold properties to demonstrates the agent’s experience in the local market and their success with connecting sellers and buyers in this luxury real estate market. Location specific webpages provide a well-written snapshot and links to additional information for the different featured communities in Napa Valley and Sonoma Wine Country. Location specific property searches can be initiated right from these pages:
The new, mobile responsive and SEO optimized website was launched in April of 2018, and as part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.com, Blogger, Weebly and Tumblr. The content is also being posted on the new website’s blog and on the company’s social media sites, like Facebook and Instagram. The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize the online lead generation. Key metrics that will be measured include rankings, links, organic visits and goal completions like form submissions and calls generated from the website. This post originally appeared at https://wsinextgenmarketing.com/st-helena-real-estate-partners-with-wsi/.
Accurate Pest Control selected WSI to update their brand image and redesign their website using the latest technology. WSI created a professional responsive website and is also providing adaptive SEO services for Accurate Pest Control website. Accurate Pest Control is a locally-owned, family-run San Antonio pest control and animal control company serving the greater San Antonio area and beyond since 1990. They offer expert animal trapping and pest control services to residential, industrial, and commercial customers. From rodents, bed bugs, and mosquitoes to wasps and carpenter ants, Accurate pest Control can safely eliminate these unwanted guests from your home or workplace in no time. WSI worked with Accurate pest Control to understand their business and the needs of their clients to develop the right strategy for a new website. WSI started with a digital audit and competitive analysis to inventory existing assets and assess online discoverability. In addition to creating a blueprint for the website, WSI developed a strategy for on-page optimization that included keyword research and content development. Website is optimized for the following keywords- Commercial pest control services San Antonio Residential pest control services San Antonio Professional exterminator san Antonio Bed bug exterminator san Antonio Termite pest control San Antonio Wildlife animal control San Antonio Commercial rodent control San Antonio Ant pest control San Antonio Accurate Pest Control Off Page optimization plan is also implemented. This includes the creation of blogs, infographics, social media posts, and video optimization to build links and social signals around the keywords. Initial off page strategy includes an intensive blogging effort. These high quality blogs are syndicated to TumblrDiigoScoop.it and Google +. WSI is also doing regular social media postings to facebook & Twitter. Each month of the SEO implementation is monitored and carefully tracked. In the first 3 months of on page and off page optimization activities being done, Accurate pest Control is ranking on first page of google for 8 out of 10 keywords being optimized. Phone calls and request for quote has increased to more than 100 in the first 3 month of the campaign. This post originally appeared at https://www.wsitopwebdesigners.com/2018/06/07/pest-control-company-san-antonio-hired-wsi-website-redesign-seo/
Larry J Phillips III, CPA is a full-service tax, accounting and business consulting firm in Leander, TX. As a member of the American Institute of CPAs (AICPA’s) Employee Benefit Plan Audit Quality Center, the experienced professionals at Larry J Phillips III, CPA help 401K benefit plan administrators through the ERISA audit process and instill confidence that the employee benefit plan conforms to the regulatory requirements of the Department of Labor and the IRS. Federal law mandates companies that offer 401K Employee Benefit Plans and have more than 100 participants have an independent auditor perform an annual audit of their benefit plans. Not all CPA firms conduct these audits so WSI was retained in June 2015 to promote this firm’s Employee Benefit Plan Audit services. By creating new SEO-optimized pages and through ongoing off-page optimization, plan administrators will find a CPA auditor they can trust who understands all of the 401K audit requirements. Furthermore, they will discover the broad range of services this firm provides for business owners, executives and independent professionals. In addition to promoting this line of business, WSI will be consulting on the firm’s overall Digital Marketing strategy. This includes analyzing the progress made by other marketing vendors associated with the firm and providing monthly reports and recommendations on how to improve the firm’s online presence. About WSI WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.
