Serving the Oklahoma City Metro, The OKC Pool Company has teamed up with WSI to initiate WSI’s tested and proven digital marketing strategies for their website: https://www.okcpoolservices.com.
The OKC Pool Company is a premier pool designer and pool construction company. OKC Pools has a production system that takes the stress out of pool construction. They begin by providing a 3D Digital Model that shows what the finished pool will look like in the backyard. Then, they assign a Personal Project Consultant that will work with the property owner throughout the construction process. The Project Consultant is always available to answer any questions and address any concerns. Then once the pool is completed, the consultant does a final walk-through to make sure that the pool is completed to satisfaction. Then OKC Pools provides a Pool School to familiarize the property owners with all of the pool’s features.
OKC Pool Company, with WSI, has initiated a Digital Marketing strategy that includes Pay-per-Click ads, Search Engine Optimization, and Social Media Marketing.
The initial SEO strategy includes on-page optimization which includes extensive keyword research, website content creation, image optimization, and meta-data optimization. WSI also created new web pages that better describe OKC Pools services. You can view the optimized pages here:
The off-page optimization for The OKC Pool Company is an ongoing effort. As part of the off-page SEO strategy, we have registered OKC Pools with numerous on-line directories. We also create monthly blog articles and syndicate these articles to blog sites including: posted Blogger, WordPress, Weebly, Wix, and Medium.
The combined on-page and off-page optimization efforts help to provide OKC Pools relevancy with the search engines and their ranking. Monthly reporting will be provided keep OKC Pools informed of the progress we are making.
Platypus Wine Tours, a leading wine tour company located in Napa Valley and Sonoma in California, has partnered with WSI to perform a wide range of digital marketing services, including Search Engine Optimization, Digital Advertising, Social Media Management and Marketing Automation. Platypus Wine Tours is a wine tour company specializing in intimate, unforgettable tours to Napa Valley and Sonoma wineries. With their team of passionate and very experienced tour guides and support staff, they are specializing in tours of Napa Valley and Sonoma Valley wineries, as well as other magnificent local wine regions, such as St. Helena and Calistoga, Healdsburg, Russian River, Dry Creek, West Side and Alexander Valley. The company conducts daily shuttle bus tours to join (Join-in Tours), and also private tours, with dedicated drivers/guides and a non-shared vehicle (Private Wine Tours). The following wine tour options are offered by Platypus Wine Tours:
As part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.com, Blogger, Weebly and Tumblr. The content is also being posted on the website’s blog and on the company’s social media sites, like Facebook, Instagram and Twitter. The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize online lead generation and bookings. Key metrics that will be measured include rankings, links, website visits and online bookings for the different tour options. This post originally appeared at https://wsinextgenmarketing.com/platypus-wine-tours-selects-wsi-as-digital-marketing-partner/
Texas Security & Surveillance (TSS), an Austin security system company, has retained WSI to improve their online presence through Search Engine Optimization, reputation management and social media. The discovery process began with a Competitive Analysis to learn how well TSS is positioned online against 4 of its competitors. The analysis provided deep insight on their site, organic & paid rankings, as well as social media engagement including detailed keyword and ad copy data for themselves and their competitors. With the data from the competitive analysis report and additional keyword research, WSI launched a local SEO campaign targeting keywords such as:
Since the new SEO optimized pages were added to the site a little over a month ago, TSS has already seen an increase in visibility for many competitive keywords for which they did not rank previously. This has brought in a number of online inquiries for both home alarm systems and commercial security solutions. Over the next several months, off-page optimization and link building will be conducted along with blog syndication to Tumblr, WordPress, Weebly and Blogger. In addition, WSI is actively managing social channels such as Facebook, Twitter and Google+. WSI anticipates continued success through our SEO and social media efforts. The campaign will be monitored closely and reviewed monthly so WSI can continue to provide TSS with World-class digital marketing strategy and support. About WSI WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.
Ohio-based Citizens Federal Savings & Loan Association (CFSL) was established in 1885 and has been around for over 124 years. The organization prides itself on providing friendly and personal services to its customers since its inception. CFSL offers a wide range of deposit accounts and lending products to individuals and businesses in the region.
WSI Goals
Design Citizens Federal Savings & Loan’s social media (Facebook) campaign to maximize benefits keeping in mind factors like risk assessment, policy creation, internal procedures and all other issues that impact the banking and financial services.
Target Audience
Current and potential clients.
Services Provided By WSI
Designed social media strategy for the company with specific focus on building its Facebook page without violating regulation and compliance issues
Tailored the Facebook page to maximize interaction and visibility by including essential social media features like customized cover photo
Incorporated special “tab” on the Facebook page to promote a promotional contest designed especially for the company’s customer appreciation celebration
Provided extensive support during the initial stages of the social media campaign in reviewing results and providing advice on enhancing strategy and posting efforts
The Results
Phenomenal fan growth of the Citizens Federal Savings & Loan Facebook fan page
Enhanced brand visibility due to Facebook posts going viral
Exposure of company’s products and services not restricted to the local population
