The Chester County full-service law firm, Perna & Abracht LLC has trusted WSI for the Digital marketing processes for over 2 years. The full-service law firm has been helping clients in the areas of Business Law, Estate Planning, Personal Injury, Family Law for decades. WSI takes pride in partnering with the esteemed law firm and we are happy to have supported and improve their client acquisition by leaps and bounds.
While COVID-19 had hit businesses all across the globe in 2020-2021, we helped the law firm stay on the path of growth and reach clients seeking personal injury, estate planning, and family law services in Pennsylvania. We started 2022 by adding criminal law to the portfolio of services being promoted for the firm. Perna & Abracht Criminal Lawyers have been successfully helping clients with – PFA (Protection from Abuse), DUI (Driving Under Influence), Drugs, Domestic Violence, and Sexual Assault. WSI has run in-depth keyword research on the upcoming criminal law pages, has created content, and is in the process of optimizing the site to satisfy Google’s algorithm.
WSI also assists the law firm in website maintenance, creating and updating website contents and service pages, and constantly strives to improve the website’s performance.
In addition to providing SEO services to the law firm, our team at WSI has been working dedicatedly on the Social media and PR platforms to increase the firm’s online visibility. Website visits and social media followings have continually increased since 2019, and our team at WSI continues to help the law firm’s Google rankings by regularly posting on their Google Business Profile and off-site strategies. Including informative video creation and distribution on behalf of the firm.
With these continual efforts by WSI and the law firm’s in-house team’s support, we believe the firm’s clientele would continue to flourish and grow.
The Conco Companies are one of the USA’s largest commercial concrete contractors, and holders of the Guinness World Book of Records record for the largest continuous concrete mat pour, on the Wilshire Grand in LA scheduled to be completed in 2017. WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. Given the strength of our respective organizations it is only fitting that WSI and Conco have agreed to strengthen a mutually beneficial partnership that has dramatically improved Conco’s online presence and lead generation. First initiated in July 2013, the engagement initially focused solely on SEO, and has since blossomed into a comprehensive digital marketing service offering including: SEO, web development, e-mail marketing, social media marketing, PPC and mobile app development. Over the last 12 month’s WSI has created a new responsive site leading to 23% growth in mobile traffic, added 49 pages of content to the site, created a new micro site for the Denver market, with a white paper lead capture feature, optimized the site for dozens of SEO terms and doubled nearly every social media metric. Moving forward, WSI will continue to optimize Conco’s web presence through an increased focus on lead capture, an integrated concrete pump truck rental drive, a regional focus on the LA market, and some opportunistic SEO. The LA Section of the site has been expanded to encompass the following pages: About LA Contractors LA Commercial Concrete LA Pumping LA Pumps LA Concrete LA Shotcrete LA Construction LA Reinforcing Some of the notable projects that Conco has been involved with recently include the following: 970 Denny Way located in the South Lake Union neighborhood in Seattle, Washington The redevelopment project is from the Holland Partner Group and is a blend of both modern and classic styles. Holland Construction is serving as the general contractor and the Seattle-based architectural firm of Weber Thompson designed the contemporary style building. Conco successfully completed part of our concrete services when our crews poured 4,900 cubic yards of concrete last month to form the 15,300 square foot mat foundation. In addition to the concrete, the foundation required 1.3 million pounds of rebar. The pour was done over approximately 15 hours and the concrete was supplied by CalPortland. 350 Bush Street, San Francisco The Conco Companies are providing concrete services for a new office building in downtown San Francisco located at 350 Bush Street. The new 20-story high-rise will have 18 floors of office space, one lobby level, and a roof terrace as well as a two-level subgrade parking structure. In addition as the office tower will incorporate the San Francisco Mining Exchange, a historic landmark, as its primary entrance, the project also includes the “Historic Renovation of San Francisco Mining Exchange Building.” The Mark at 5th & Columbia Project The Conco Companies are providing concrete services for The Mark, a 48-story high-rise tower in Seattle, WA that will consist of 528,000 sq. ft. of Class A+ office space, as well as a luxurious 189-room SLS hotel and spa. Conveniently located in the city’s central business district, the stunning beautifully designed tower will incorporate a wide range of “green” building features such as rain water management, photovoltaic glass and light pollution reduction. Scheduled for completion in April, 2017, the tower will bring to the area first-class office space that is highly divisible and offers 9’ 6” windows for natural light and spectacular views. Conco and WSI are looking forward to a mutually beneficial relationship for many years to come. This post originally appeared on http://info.wsi-connect.com/blog/the-conco-companies-retain-wsi-for-a-fourth-year-of-comprehensive-digital-marketing-services
PayAmax Payroll has been providingpayroll services in Northen Virginiato raving customers of all sizes and industries for years. The customized PayAmax payroll solutions and the experienced and friendly customer service staff help businesses in Virginia become more productive with increased efficiencies for employees and executives.
PayAmax has now partnered with WSI who will help establish PayAmax as a premier supplier of payroll services in Washington DC as well as Virginia. Their online presence will consist of social media platforms and a lead generating website. The result will be more visitors to their sites, more leads for sales, greater name recognition, and more referrals.
WSI has, therefore, initiated a search optimization campaign to get the PayAmax website listed on the first page of Google with listings found near the top of the Local Maps section and the Organic listings section.
In addition WSI is providing content creation and management services that will include creating quality blog posts to be posted on well known blogging platforms likeWordPressand Blogger.
Businesses searching for aPayroll Company in Northern VAwill find PayAmax Payroll listed among the top names in the industry and will identify PayAmax as a welcome supplier of Payroll and HR services with customer service the likes of which most companies have never before experienced.
WSI will track campaign analytics and search rankings and make appropriate adjustments to the search campaigns to keep site pages and associated keywords steadily moving towards the top of search listings on Google.
WSI is an established digital marketing firm focused on providing proven business growth strategies for lead generation, lead nurturing and customer acquisition. WSI consultants work with some of the brightest minds and service suppliers in the digital marketing industry.
In 1988, Dr. Steve Chopyak, suffering from a degenerative condition in his spine, came to the point where he was walking with a cane. Dr. Chopyak recognized the irony in the situation, because he was a Doctor of Chiropractic with a thriving private practice. Over the next two years, Dr. Chopyak discovered a little-known form of chiropractic that changed his life. It was a gentle technique called Vector Point Cranial Chiropractic (VPCC). He not only underwent VPCC treatment, but he also became an expert in it, working closely with the founder of VPCC, Dr. David Denton. Today, Dr. Chopyak is focused on the connections between the body’s structure, physiology and overall patterns of health, utilizing VPCC and other chiropractic techniques. In January, 2015, Dr. Chopyak turned to WSI to rebrand his practice as Westlake Village Chiropractic Arts (WLVCA), providing skilled services for people in the Conejo Valley who are looking for a: Westlake Village Chiropractor Agoura Hills Chiropractor The first step in rebranding the practice was to develop a new website, completely redesigned with a focus on the specific services Dr. Chopyak provides, including vector point cranial chiropractic. The new site has already drawn positive responses from Dr. Chopyak’s current patients, and actually attracted a couple of new patients who found WLVCA through Google searches even though the site does not currently have high rankings. In fact, having the new website found so quickly in searches helped prompt Dr. Chopyak to request WSI to being a search-engine optimization (SEO) campaign. That work began in July, 2015. WSI also recommended that WLVCA begin sending an email newsletter to current and past patients, and WSI began producing the newsletter in July, as well. Going forward, WSI will continue to optimize WLVCA’s web presence with an increased social media presence and blog postings to various sites, with an emphasis on high-value key phrases. One of the benefits of visiting WLVCA is that Dr. Chopyak has long experience treating a wide variety of people: athletes to couch potatoes… men and women of all ages. Treating children is also a specialty of Dr. Chopyyak, as well as women in pregnancy. Treatment is customized for each person and designed to restore health without drugs or surgery. This blog originally appeared in WSI ePro Marketing.
Google first introduced its social network, Google+, in June 2011. Just six months later it reportedly had 62 million users and is on track for 400 million users by the end of 2012. That will be half of Facebook’s total current user base in a fraction of the time, and double Twitter’s! Just recently, Google announced Search, plus Your World, which is Google+ content appearing with traditional organic search results. This is proof that the lines between social networking, social media and SEO are indeed thinning and that social networking and social signals are becoming more important to the practice of SEO. Google+ is a social networking force to be reckoned with and it is forcing marketers’ hands. I guarantee you that Google+ is not a fad. It is here to stay. So why is it important to incorporate Google+ into your web presence, how do you do it, and how will it positively impact your organic search strategy? With the introduction of Search, plus Your World, when your prospects search in Google for the keywords you want to be found for, relevant results will be returned in that searcher’s “Personal Results” from their “Google+ Circles”, as well as related “People and Pages from Google+”. Think about how this impacts your findability and the Page One search results for everything. Here’s an example – when I was logged in to Google+ and searched for “community management tips”, the #8 ranking was a blog post by Acquisio because they are in my Google+ circles: When I logged out of Google+, and all other Google properties, Acquisio did not appear in my top 50 Google search results for the same keyword phrase. Moral of the story: start building your circles and sharing your business content via a Google+ Page. Search, plus Your World makes a lot of sense. Let’s revisit three facts about organic search and Google search that support the concepts of Google+: 1.A lot of people use and trust Google’s search results. Really. The proof – according to comScore.com, in December 2011 there were 12 billion Google searches performed (up 3% over November 2011). Compare this to the second busiest search engine, Bing, with just 2.7 billion searches in December. #bigdifference
Everybody looks at the organic side of search, and 80% to 90% of searchers will click on organic search results (the left-hand side) over paid search results (AdWords, PPC). Your web presence needs to be found on the organic side of search through your SEO efforts or you’re missing out on a lot of eye balls, prospects and business.
Google is fanatical about search relevance. That is, fanatical about providing relevant search results to every searcher for every search. Since Google+ is a social network and social networks are about relationships it only makes sense that search results include relevant content from your relationships (your circles) in Google+.
6 Reasons to Add Google+ to Your Web Presence & SEO Strategy 1. Let them socialize. Your prospects, customers and employees want to socialize with your organization. So let them – on the most visited search engine on the planet. By embracing Google+ you have one more presence point to socialize your content, control your message for SEO and get found. It’s also one more presence point to initiate social engagement. Since Google+ allows your content to be socialized with those who are interested in your brand, it helps prove relevance to Google and therefore impacts your organic search rank. As you grow your circles, social engagement with your organization will increase as well. This all leads to higher organic search results throughSearch, plus Your World. So let the socializing and findability begin: Set up a Google+ Page for your business (http://www.google.com/+/business) and start publishing content, building circles, and getting +1 recommendations. SEO Impact: The broader and stronger your web presence is, the better you will perform organically in the search engines. Adopting Google+ will broaden and strengthen your web presence. 2. Fresh content. Fresh content is the key to dominating in organic search. This is true now more than ever before. Yes, the fundamentals of SEO are still valid – build a technically great website and have a strong backlinking strategy – but sharing excellent, fresh, consistent and optimized content via social networks is also key. Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news. The difference with Google+ is that your content, if found, will be listed at the top of Google personal results mixed in with traditional search results (so long as it has been shared in the searcher’s circles). Getting serious about producing fresh, optimized content and having it socialized in Google+ will really pay off. SEO Impact: Publishing fresh content produces backlinks, social signals and authority. This increases the likelihood of being found. Google+ is just one more presence point to accomplish this. 3. Google+ produces social signals. Social signals are now factored into Google’s organic search algorithm. A social signal can come from a Facebook Like, Share or a Google +1. Social signals prove that a piece of content is relevant. The more people who like, share or +1 it, the more relevant it is. Now more than ever it’s important to integrate page-level social icons on your website, email marketing, press releases and blogs. Give any visitor to your web presence, at any time, the ability to provide your content with a social signal. If you haven’t already done so, add the Google +1 button to all pages on your website. SEO Impact: Social signals will continue to weigh into Google’s search algorithm. Social signals are like the “new age backlink.” Start building your social signals strategy today. 4. Your competitors. If your competitors have not already rolled out a Google+ strategy then look at this as a stroke of good luck to capitalize on. This could be your chance to shine and dominate in organic search results. But get moving and get paranoid about executing on a Google+ strategy. It will impact your organic search rankings, findability and traffic to your website. SEO Impact: Just like you have an SEO backlink strategy to out-backlink your competitors, now you need to think about your social signals strategy to out-signal your competitors. 5. Google, Google+ and Search plus Your World aren’t going away. My recommendation to marketers is to not ignore Google+. It isn’t going away any time soon and I predict traction throughout 2012. According to Google, “We’re transforming Google into a search engine that understands not only content, but also people and relationships.” And, “[Google+] is a platform which allows us to bring social elements into all the services and products that we offer.” (Source: The Telegraph) (Note: Google has changed its compensation system so that all Google employees think about Google+ opportunities every day.) Google will continue to incorporate Google+ into more and more Google properties including their Android efforts. According to Google, “Most importantly, 700,000 Android devices are activated daily and this will become a very significant source of new users for Google+. That number will also grow next year.” Think seriously about how your organization is going to incorporate Google+ into its web presence. It’s one more presence point through which your prospects are expecting to engage with you, and it provides your business with one more opportunity to produce and publish controlled content for your circles to consume. SEO Impact: Google Search, plus Your World will be everywhere. 6. The Social Network War: Google versus Facebook. Who will win? Up until now, Facebook has been the dominant force in terms of social networking and having marketers leverage social networking to reach prospects and customers. But what will transpire over the next 12 months? Will Facebook continue its dominance and keep marching along or will Google+ surpass their progress? Which social network will dominate for business and marketing purposes? Which social network will dominate for SEO? The answer to all of these questions is, “no one knows.” Because of this, organizations should hedge their bets, fire bullets at both and grow their web presence to include both Google+ and Facebook. If you have any questions on any of the strategies and topics covered, feel free to contact us, and will help you resolve all your issues. Be Sociable, Share!
