Alves Radcliffe, LLP is a team of lawyers with a combined 25 years of legal experience. They’re based in Gold River, near Sacramento, and represent clients from Northern California to the Greater Sacramento and Bay Area. Their areas of representation range from general counseling to the specifics of cannabis appeals for homeowners. Alves Radcliffe is recognized for their legal authority in media including the Sacramento Business Journal and Capital Public Radio.
Alves has partnered with WSI Connect to optimize its website to make a lasting first impression on visitors. To do so, WSI audited the website design to determine how to improve appearance and functionality. After implementing a new design, WSI turned to Alves’ SEO campaign to improve its search ranking for cannabis appeals for homeowners. Part of this campaign includes publishing monthly SEO-optimized posts about cannabis appeals to Alves Radcliffe’s blog, and the offsite blogs Pro Business Information and Business Advice Now.
By optimizing onsite and offsite content, WSI is boosting Alves Radcliffe’s relevance for their services. The offsite content has an additional job of increasing the quality and quantity of Alves’ links. When its service pages are linked to other websites or blogs with high authority, its pages become more attractive to search engines. Also helpful to building authority is sharing the links to social media sites, such as Facebook.
Going onward, WSI Connect will monitor Alves Radcliffe’s progress through Google Analytics and Google My Business. WSI will review how prospects find Alves, whether through Google search, Yelp, or other sources. Progress will be summarized in monthly reports containing data about visitors, web traffic, and conversions.
WSI plans to help Alves increase their client base, providing clients with quality representation that lets them live worry free.
This blog was originally posted at: https://wsiconnect.com/press-release/cannabis-appeals-attorney-partners-with-wsi-for-seo-services-and-website-optimization/
Harlan Quality Roofing has joined forces with WSI to improve its online visibility. The project began with the new website, launched in July, which showcases the company’s services. This month we begin the process of optimizing the site for search, link building, and content creation.
Serving the greater Sacramento area, Harlan Quality Roofing is a family owned and operated business . Harlan Roofing has been proudly selling, installing, and maintaining roofs in Sacramento, Placer, and El Dorado county for over 15 years.
What separates Harlan Roofing apart from the competition is its consultative approach to working with clients. Careful roof assessment and detailed project proposals with presentations that help clients understand their roofing choices and the process involved.
Harlan Roofing is synonymous with quality and the team stands behind every roof installed. A quality roof begins with quality products, professionally installed with quality workmanship. We are highlighting this value proposition on the site as well as the roofing services they offer. You can visit their growing gallery of roofing projects and see testimonials of their happy homeowners.
Our Search Engine Optimization Project is underway beginning with:
The off-page optimization will continue with content development, blogging, and social. We will be registering the website with various online business directories, as well as expanding their online presence through customer testimonials.
We look forward to moving Harlan Roofing up in search rankings and generating leads for the company to expand and grow.
Homeowner Experience a real estate company based in San Jose CA has partnered with WSI to design and develop an engaging search engine optimized website to promote their property listings with many photos and videos. The company is owned by Theresa Wellman who is an experienced and knowledgeable San Jose real estate agent that focuses on marketing properties in the Almaden Valley, Willow Glen and other nearby neighborhoods of San Jose.
The website is intuitive to navigate, offers easy input capabilities for a real estate agent to post new property listings, and allows potential buyers and sellers to search various neighborhoods in San Jose. The site showcases active listings, and also allows visitors to perform custom property searches in Santa Clara County. In addition to listing sold properties, information on the local housing market is regularly updated and discussed on the San Jose CA real estate market trends page.
Part of the local SEO program includes creating and posting content on the new website’s blog, external platforms including, Blogger.com and WordPress.com, and on the company’s Facebook and YouTube profiles. The work includes building links to the following pages that have been identified as key pages for increasing their online presence:
The local SEO campaign is being monitored and tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize the online lead generation. Key metrics are being measured include keyword rankings, links, organic visits and goal completions that include form submissions and calls generated from the website. Within two months of going live the the new site has achieved first page ranking on Google for three local keyword terms and is on the second page for 5 others. Site traffic has significantly increased each of the last few months since the new site went live along with a high rate of visitor engagement.
About WSI Smart Web Marketing in San Jose California
WSI Smart Web Marketing has been working with small and medium-sized B2B and professional service businesses in San Jose and throughout Santa Clara County to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
WSI has offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results. You can trust WSI has the expertise, advanced insight and power to succeed.
The market for dry cleaning and laundry services in
Boston is competitive. To increase online visibility and acquire customers
online, Utopia Cleaners has engaged WSI to build a new website and perform
search engine optimization on the website.
The founder of Utopia Cleaners is a pioneer in wet cleaning,
a cleaning method that replaces the traditional dry cleaning chemical, perc,
with biodegradable detergents. He experimented and perfected the wet cleaning
system at his processing plant in Arlington, MA. As a result, workers there are
no longer exposed to perc, and the plant no longer produces hazardous wastes.
Together with its suburban locations in Arlington, Woburn
and Newton, Utopia Cleaners now operates six dry cleaners in Boston.
With a fleet of five trucks, Utopia Cleaners also has a
drop off and dry
cleaning pickup service covering the areas of downtown Boston, Back Bay,
Allston/Brighton, NU, BU, MIT, Harvard, Charlestown, South Boston, East Boston,
as well as the suburban cities and towns of Cambridge, Brookline, Everett,
Chelsea, Medford, Newton, Wellesley, Arlington, Belmont, Winchester, Woburn and
Lexington. Utopia Cleaners dry
cleaning delivery service is free and available 8am to 8pm on weekdays.
New Website for Dry Cleaner
A new website with the new domain name
utopiacleanersboston.com was designed and built by WSI after the acquisition. The
mobile responsive website is built on WordPress and is secured with SSL. It
contains conversion forms for pickup and delivery service, as well as VIP
rewards program membership registration. The conversion rates of these forms
are tracked by Google Analytics.
Relevant landing pages on the website are optimized for select
dry cleaning and laundry service keywords as well as geographical keywords
Local SEO Program for Dry Cleaner An ongoing SEO program has been designed and implemented by WSI
after the new website was launched. Blogging, link building, citation building,
and customer reviews are key to getting the new website rank on the first page
of search results the selected keywords.
An onsite blog, called Look Your Best, contains articles
about garment care, dry cleaning, laundry tips, etc., which helps to attract
visitors to the website. WSI will publish monthly blog posts on this blog. In
addition, monthly blog posts will be written and syndicated to a home and family blog, a healthy
living blog, a housekeeping blog, and a family life blog, thereby building links to the
website. The Google My Business listings of the six dry cleaner locations will
be updated with new business information, optimized and weekly posts will be
published. WSI’s local SEO program also includes optimizing citations in business
directories such as Yelp, Bing, Mapquest and others. In addition, we will also
create frequent social posts on Facebook, Twitter, Google My Business and
Pinterest. Customers have provided feedback as well as reviews on these social
Email Marketing for Dry Cleaner WSI also provides email marketing service for Utopia Cleaners.
Using Constant Contact’s professional email marketing platform, email
newsletters will be sent to the company’s customer list once or twice each
month. The email blasts contain dry cleaning and laundry service coupons which
are also posted on Google My Business and social media sites including Facebook
and Twitter. These monthly promotions will help to retain customers as well as
drive traffic to the website.
WSI will track key metrics such as website traffic,
rankings, organic links, conversion and conversion rates using Google Analytics
and Search Console. We are confident that Utopia Cleaners will be able to grow
their business successfully using our digital marketing solution.
About The WSI Touch
in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and
medium-sized businesses in Greater Boston to increase their leads and sales.
The company works closely with its clients to explore their needs, goals and
target markets in order to suggest the best digital marketing solution
to generate measurable results. Services include website design and
development, search engine optimization, digital advertising, social media
marketing, email marketing and more.
With offices in over 80 countries and each of them well
equipped to bring their knowledge of global digital marketing trends to your
business to achieve the best local results, you can trust WSI has the
expertise, advanced insight and power to help your business succeed.
WSI was selected to build a new responsive eCommerce site and provide Search Engine Optimization (SEO) for Nature’s Hot Tub Treatment, an online store specializing in all natural products for cleaning and maintaining your spa, hot tub, and swimming pool. The new site has already gained momentum in organic search and we are working to expand this online presence with a combination of content marketing (onsite and social blogging), link building, paid advertising including Google Shopping, and email marketing.
Nature’s Hot Tub Treatment now has optimized pages based on relevant keywords for:
We have begun tracking the progress of our
marketing campaigns and reviewing the results achieved. To date, our Search Engine Optimization
efforts have yielded a 36% increase in Organic Traffic. Social including Google
My Business have improved 69%. We will measure, analyse, and report on the
ranking of each of the chosen keywords, new backlinks, traffic to the website
and much more. As our efforts continue,
we look forward to improved ranking, higher visitor traffic, and improved
We are excited about the strong beginning
to our business partnership with Nature’s Hot Tub Treatment.
For premium digital marketing services,
consult with WSI, the leader in digital marketing worldwide.