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Dry Cleaner Engages WSI for Website Redesign and SEO

Dry Cleaner Engages WSI for Website Redesign and SEO

by | Sep 13, 2019 | Client Case Studies, SEO

utopia-cleaners-boston-dry-cleaner

The market for dry cleaning and laundry services in Boston is competitive. To increase online visibility and acquire customers online, Utopia Cleaners has engaged WSI to build a new website and perform search engine optimization on the website. 

The founder of Utopia Cleaners is a pioneer in wet cleaning, a cleaning method that replaces the traditional dry cleaning chemical, perc, with biodegradable detergents. He experimented and perfected the wet cleaning system at his processing plant in Arlington, MA. As a result, workers there are no longer exposed to perc, and the plant no longer produces hazardous wastes.

In 2018, Utopia Cleaners acquired Sarni Cleaners’ three dry cleaning services in downtown Boston, including the dry cleaner in Financial District, Boston and the dry cleaner in South End, Boston.

Together with its suburban locations in Arlington, Woburn and Newton, Utopia Cleaners now operates six dry cleaners in Boston.

With a fleet of five trucks, Utopia Cleaners also has a strong laundry drop off and dry cleaning pickup service covering the areas of downtown Boston, Back Bay, Allston/Brighton, NU, BU, MIT, Harvard, Charlestown, South Boston, East Boston, as well as the suburban cities and towns of Cambridge, Brookline, Everett, Chelsea, Medford, Newton, Wellesley, Arlington, Belmont, Winchester, Woburn and Lexington. Utopia Cleaners dry cleaning delivery service is free and available 8am to 8pm on weekdays.

New Website for Dry Cleaner

A new website with the new domain name utopiacleanersboston.com was designed and built by WSI after the acquisition. The mobile responsive website is built on WordPress and is secured with SSL. It contains conversion forms for pickup and delivery service, as well as VIP rewards program membership registration. The conversion rates of these forms are tracked by Google Analytics.

Relevant landing pages on the website are optimized for select dry cleaning and laundry service keywords as well as geographical keywords including

Local SEO Program for Dry Cleaner
An ongoing SEO program has been designed and implemented by WSI after the new website was launched. Blogging, link building, citation building, and customer reviews are key to getting the new website rank on the first page of search results the selected keywords.

An onsite blog, called Look Your Best, contains articles about garment care, dry cleaning, laundry tips, etc., which helps to attract visitors to the website. WSI will publish monthly blog posts on this blog. In addition, monthly blog posts will be written and syndicated to a home and family blog, a healthy living blog, a housekeeping blog, and a family life blog, thereby building links to the website. The Google My Business listings of the six dry cleaner locations will be updated with new business information, optimized and weekly posts will be published. WSI’s local SEO program also includes optimizing citations in business directories such as Yelp, Bing, Mapquest and others. In addition, we will also create frequent social posts on Facebook, Twitter, Google My Business and Pinterest. Customers have provided feedback as well as reviews on these social media platforms.

Email Marketing for Dry Cleaner
WSI also provides email marketing service for Utopia Cleaners. Using Constant Contact’s professional email marketing platform, email newsletters will be sent to the company’s customer list once or twice each month. The email blasts contain dry cleaning and laundry service coupons which are also posted on Google My Business and social media sites including Facebook and Twitter. These monthly promotions will help to retain customers as well as drive traffic to the website.

WSI will track key metrics such as website traffic, rankings, organic links, conversion and conversion rates using Google Analytics and Search Console. We are confident that Utopia Cleaners will be able to grow their business successfully using our digital marketing solution.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best digital marketing solution to generate measurable results. Services include website design and development, search engine optimization, digital advertising, social media marketing, email marketing and more.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.

This post is originally published at https://thewsitouch.com/blog/dry-cleaner-engages-wsi-for-website-redesign-and-seo/

Heat-Timer® Corporation Awards WSI Digital Marketing and Website Re-engineering Contract

by | May 31, 2019 | Client Case Studies, Digital Marketing, Site

WSI Digital Marketing

WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at:   https://www.heat-timer.com/ .

Heat-Timer® is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet-based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings.

“We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”

WSI Marketing Program For Heat-Timer®.

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.

As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:

The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.

This blog originally published at https://wsinetmarketing.com/wsi-heat-timer-partnership

Weston Dentist Stephen J. Pyle Chooses WSI for Website & Marketing

by | Jul 1, 2018 | Client Case Studies, Internet Marketing, Site

Stephen J. Pyle, DDS continued his long-term relationship with WSI by launching a new website in June of 2018. Dr. Pyle has been practicing traditional family and cosmetic dentistry while employing state-of-the-art technology since opening his office in Weston back in 1986. In his more than three decades as a Weston Dentist he has developed close long-term relationships with his family of patients and his long-term staff.
The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new patients.
WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO). The SEO campaign targets several terms that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, WordPress, and Tumblr. In just a few months the campaign has already shown great results driving up new patients dramatically.
WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including Weston Personal Injury Lawyers Martin, Lister & Alvarez, Weston’s Top Summer Camp, Broward’s First Rheumatology Practice and Dave’s Best Animal Hospital.
This blog post was first published here: http://www.wsi-onlinesolutions.com/first-weston-dentist-stephen-j-pyle-chooses-wsi-for-new-website-and-online-marketing

Valley Management Group Renews SEO Program with WSI

by | Nov 13, 2015 | Client Case Studies, Mobile, Site

San Jose Property ManagementWSI, the world’s largest internet marketing company, announces it has renewed its partnership with Valley Management Group in San Jose, CA (www.valleymanagementgroupinc.com). Valley Management Group provides residential property management services in San Jose, Santa Clara, Sunnyvale and in other cities throughout Santa Clara County in California. The business owner, Lloyd Kipp, is an experienced San Jose Property Manager that has been providing outstanding property management services to both rental owners and tenants for over 35 years.
San Jose and Santa Clara County has a booming housing industry that has created a very competitive marketing environment for local residential real estate, property management and related services. WSI redesigned and launched a new website for Valley Management Group that was Responsive (mobile friendly), and included a local SEO strategy to improve their site visibility and overall web presence in their local market.
After completing Keyword Research and setting up optimized pages on the site, WSI began syndicating high quality content, driving links to the site via customer reviews and social media postings. After 6 months of off-page optimization WSI was able to create over 600 links to the optimized pages that resulted in 8 first page rankings, 4 second page rankings that improved the online visibility to their targeted audience.  This resulted in a substantial increase in site traffic along with leads that were looking for services associated with:
San Jose Property Management
Santa Clara Property Management
Sunnyvale Property Management
South Bay Property Management
In addition, WSI has been creating content to post on social media and external sites for the company on Facebook, Twitter and Google+. WSI expects their on-going efforts will promote continued improvement in Valley Management Group’s web presence, helping them to be the highest ranking Santa Clara County Property Management company.
About WSI
WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing.   With over 1,000 offices in 82 countries around the globe, WSI has helped many companies develop and implement comprehensive digital marketing strategies. Contact WSI today to discuss your goals, and get an analysis of your current online marketing activities.
This post originally appeared on the WSI blog:
http://wsiomegasolutions.com/valley-management-group-renews-seo-program-with-wsi/
 

WSI Connect Launches New Marketing Strategy for Walnut Creek Accounting Firm

by | Aug 24, 2015 | Digital Marketing, Site

WSI Connect was contracted by local accounting firm, Ernst Wintter & Associates to build, design and maintain a new website and implement a digital marketing strategy.
Upon the initial evaluation, WSI recommended a new website for Wintter with a design focused on lead conversion. The new and improved website launched this month with great reviews. WSI implemented a look that emphasizes Ernst Wintter’s four services and created a new page for each:

The world of taxes, accounting and auditing may be confusing to some, but Ernst Wintter’s new website concisely outlines the benefits of why a company would need, for example, an audit and what to expect during the process. New website content will include geo-modified keywords to aid in search engine results.
WSI Connect also created a blog for Ernst Wintter and is curating and distributing content both on their webpage and on offsite blogs such as WordPress, Tumblr, and Blogger. The blog articles have been optimized with anchor text that supports their four main lines of business.  Topics will focus on areas of concern to their customers and prospective clients. The blog will serve to create educational value for their clients and their communities.
WSI Connect will continue to implement social sharing to help increase awareness about Wintter’s services. Content will be shared on sites like Google+, Facebook, and Twitter. WSI Connect will also create and update directory listings to improve local search results.
Both WSI and Wintter are extremely optimistic about this new venture and look forward to a long, mutually beneficial relationship.
About Ernst Wintter & Associates
Ernst Wintter & Associates is an accounting firm with over 25 years of experience helping businesses with their audit, tax and accounting needs. Their office is located in Walnut Creek, CA and they assist both individuals and companies with all tax needs.
About WSI Connect
WSI Connect is a marketing agency that strives to deliver solutions, through digital marketing, that enable our clients to increase their profits.  They leverage strategies and tools such as search engine optimization (SEO), online pay-per-click advertising (PPC), email marketing, social media, website design and optimization, and content marketing.
Originally posted on the WSI Connect blog at: http://info.wsi-connect.com/blog/wsi-connect-launches-new-marketing-strategy-for-walnut-creek-accounting-firm