ADA Website accessibility

Everyone should be able to enjoy your website, regardless of ability!

What is Web Accessibility?

There is a critical need to ensure people with disabilities are presented with equal access to digital environments. world and websites are either fully or partially inaccessible to people with various disabilities, cutting them off from reaching essential goods, services, and information.

When looking to present a more inclusive and inviting online presence, as well as comply with web accessibility legislation (which we will detail in a moment), you will need to ensure your client’s website conforms to the Web Content Accessibility Guidelines (WCAG).

Established by the World Wide Web Consortium (W3C), WCAG is the most prominent set of web accessibility standards in the world and serves as the foundation for many web accessibility laws around the world.

At its core, WCAG is based upon four guiding principles:

Perceivable: People should be able to perceive content appearing on your website through their senses of sight, sound, and touch
Operable: Website visitors need to be able to operate a website regardless of ability
Understandable: Information and operation of the user interface must be understandable
Robust: Content must be robust enough to work with current and future assistive technologies

What Accessibility Does for Your Website

Based on these four principles, there are numerous practical criteria a website will need to meet to conform to WCAG. While the complete list is significantly longer, here are a few of the most important guidelines:

Provide captions for live videos
Ensure that text can be resized to 200% without loss of content or function
Ensure your website is responsive
Add alt text to meaningful images
Make sure to indicate in code when the language on a web page changes
Use clear headings and labels

Allow for keyboard-only navigation
Ensure compatibility with screen readers and other assistive technologies
Ensure a high contrast between text sections and their backgrounds
Ensure online documents (like PDFs) are fully accessible
Ensure that when website visitors adjust text spacing, there is no loss in functionality

Stats & Benefits

Web accessibility generates more business
Your clients likely need to comply with web accessibility laws
Becoming accessible helps your clients showcase they are socially conscious
Web accessibility is the right thing for online businesses to do in 2025 and beyond
Up to $5k tax credit for your business
20-26% of website visitors are disabled
High referral rate from disabled users
Average litigation cost is $16k