WSI has been providing digital marketing services for dry cleaners in Boston since 2010. Over the years, we have developed websites, performed search engine optimization, and executed pay per click Google ads campaigns, email marketing campaigns, as well as social media marketing campaigns on Facebook, Instagram, Twitter, and Linkedin, all generating outstanding results. We are honored that our client, Utopia Cleaners, with dry cleaning services in Newton, Woburn, Arlington and Boston, has again renewed our services.
Utopia Cleaners is an innovative green dry cleaner. Its founder pioneered a wet cleaning technique that replaces perc, the dry cleaning chemical, with biodegradable detergents. With this wet cleaning system installed in their processing plant, workers are no longer exposed to toxic perc, and the plant no longer produces hazardous wastes.
Most commercial laundry services as well as ourselves at home often use gentle wash cycles to limit the wear on clothing. However, everyday gentle low-temperature washes cannot remove germs and bacteria from sick bed linens, stains, underwear and other dirty laundry. In 2020, Utopia Cleaners began to offer germ-free laundry service in Boston. It uses a special environmentally-friendly soap to remove germs from dirty laundry. This service has become popular not only in Boston but also at its dry cleaners in Winchester, Woburn, Arlington and other suburban areas.
With stores in downtown Boston, Boston South End, Arlington, Newton and Woburn, and a strong fleet of laundry pickup trucks, Utopia Cleaners serves a large metro area with population over a million, including downtown Boston, North End, West End, South End, Back Bay, Fenway, Longwood medical area, Allston/Brighton, NU, BU, MIT, Harvard, Charlestown, South Boston, East Boston, as well as the suburban cities and towns of Cambridge, Brookline, Arlington, Belmont, Winchester, Everett, Chelsea, Wellesley, Woburn, Medford, Newton, and Lexington. This dry cleaning delivery service is free and available 8am to 8pm on weekdays.
WSI’s program also includes video posts and video ads on Facebook and Instagram. These ads have successfully increased brand awareness and drove more traffic to the website. Regular posts and special offers are also promoted on Google My Business.
WSI uses Constant Contact’s professional email marketing platform to execute monthly email marketing campaigns for Utopia Cleaners. These email newsletters contain dry cleaning coupons which are also posted on Google My Business and social media sites including Facebook, Instagram and Twitter. These monthly promotions will help to retain customers as well as drive traffic to the website.
Key metrics such as website traffic, search impressions, rankings, organic links, conversion and conversion rates are tracked using Google Analytics and Search Console. Our client is very satisfied with the results and we are confident that we will continue to be successful in growing their business using our digital marketing solution.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best digital marketing solution to generate measurable results. Services include website design and development, search engine optimization, digital advertising, social media marketing, email marketing, ecommerce and more. With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.
Most elderly people in the United States prefer to age in place, where they can stay in familiar surroundings and continue their daily routines. All they need is some at home living assistance such as light housekeeping, simple meals preps, occasional errands such as trips to the supermarket, post office or dry cleaners, medication reminders, etc. Some elderly people may have health conditions that require more help such as private duty care, mobility assistance, dementia care, Alzheimer’s care, or even 24 hour care should they need constant attention. Most of these needs are fulfilled by home caregivers who are trained to perform these duties. Often certified as HHAs or CNAs, home care providers should also be compassionate and serve their clients with dignity and respect.
Accredited by the Massachusetts Home Care Alliance, Visiting Angels Newton/Canton is an award-winning home care agency that provides these professional caregivers in the Greater Boston area, specifically in Brookline, Canton, Dedham, Natick, Needham, Newton, Norwood, Stoughton, Watertown, Wellesley, Roslindale, Chestnut Hill, and Westwood. With a large aging population, the home care space is competitive in this area. To help generate leads online, Visiting Angels Newton/Canton has engaged WSI to perform local SEO since 2018. Since then, we have been able to significantly increase the number of pages that the website ranks on the first page of Google search results, as well as the website traffic. We are pleased that our client is continuing this program this year.
WSI’s local SEO program involves creating landing pages optimized with select keywords to attract traffic from the desired audience to the website. Calls to action are placed strategically on the landing pages to produce leads. In addition, we also publish long form blog posts on the website to increase organic traffic using long tail keywords.
The agency engages Home Care Pulse to interview clients for testimonials. These are published on the website. It will also continue to publish weekly posts on Google My Business and Facebook, as well as send monthly newsletters to customers and institutional partners.
WSI will continue to monitor the local SEO campaign results using Google Analytics and the Search Console, including website traffic, rankings, and conversions as well as internal and external links. We expect to continue to achieve significantly increased lead generation rates from this local SEO program.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales using digital marketing techniques. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With nearly 1000 consultants in over 80 countries and each of them well equipped to bring their knowledge and experience of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.
Homeowner Experience a real estate company based in San Jose CA has partnered with WSI to design and develop an engaging search engine optimized website to promote their property listings with many photos and videos. The company is owned by Theresa Wellman who is an experienced and knowledgeable San Jose real estate agent that focuses on marketing properties in the Almaden Valley, Willow Glen and other nearby neighborhoods of San Jose.
The website is intuitive to navigate, offers easy input capabilities for a real estate agent to post new property listings, and allows potential buyers and sellers to search various neighborhoods in San Jose. The site showcases active listings, and also allows visitors to perform custom property searches in Santa Clara County. In addition to listing sold properties, information on the local housing market is regularly updated and discussed on the San Jose CA real estate market trends page.
Part of the local SEO program includes creating and posting content on the new website’s blog, external platforms including, Blogger.com and WordPress.com, and on the company’s Facebook and YouTube profiles. The work includes building links to the following pages that have been identified as key pages for increasing their online presence:
The local SEO campaign is being monitored and tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize the online lead generation. Key metrics are being measured include keyword rankings, links, organic visits and goal completions that include form submissions and calls generated from the website. Within two months of going live the the new site has achieved first page ranking on Google for three local keyword terms and is on the second page for 5 others. Site traffic has significantly increased each of the last few months since the new site went live along with a high rate of visitor engagement.
About WSI Smart Web Marketing in San Jose California
WSI Smart Web Marketing has been working with small and medium-sized B2B and professional service businesses in San Jose and throughout Santa Clara County to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
WSI has offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results. You can trust WSI has the expertise, advanced insight and power to succeed.
As the population ages, the
demand for senior care facilities in the Greater Boston area grows. From 55+
housing complexes, assisted-living, nursing homes to services such as in-home
care and adult day care, many businesses have sprung up to meet the need.
Competition heats up and these businesses began to turn to digital marketing
techniques for lead generation.
Last year, WSI started a local
search engine optimization program for Newton, MA-based home care agency,
Visiting Angels Newton/Canton, to generate leads online. Accredited by the
Massachusetts Home Care Alliance, the company has been serving Greater Boston
since 2004. It provides home care services for the elderly and disabled adults,
including respite care, 24 hour care, dementia care, Alzheimer’s care, and other home care services. These
non-medical services are delivered by home health aides who are experienced, respectful and
compassionate. They are HHA or CNA-certified, have at least three years’
experience in home care and are trained by the agency to provide high quality
care. They will perform tasks such as personal care, mobility assistance, light
housekeeping, meal prep, errands & transportation, medication reminders,
and also provide companionship.
As a home care services provider with over 250 professional
home caregivers, the company has won the Best of Home Care Leader in Excellence
award from the national independent client satisfaction survey firm Home Care
Pulse five years in a row and has also been named a Top Place to Work by the
Since we started the local SEO
program last May, rankings of relevant keywords have improved and monthly
organic visits to the website as well as conversions have increased. Going
forward, WSI will continue to long form blog posts on the website to increase
organic traffic using long tail keywords.
In addition to the ongoing link
building strategies, we also add new pages optimized for new relevant keywords
to bring more traffic to the website. The agency will continue to publish
weekly posts on Google My Business and Facebook, as well as sending monthly
newsletters to customers and institutional partners. It also engages Home Care
Pulse to interview clients for testimonials. These are published on the
WSI will continue to monitor
the local SEO campaign results using Google Analytics and the Search Console,
including website traffic, rankings, and conversions. We expect to continue to achieve
significantly increased lead generation rates from this SEO program.
About The WSI Touch in Greater
2009, The WSI Touch has helped small and medium-sized businesses in
Greater Boston to increase their leads and sales. The company works closely with its clients to
explore their needs, goals and target markets in order to suggest the best
online solution to generate measurable results.
With offices in over 80 countries
and each of them well equipped to bring their knowledge of global digital
marketing trends to your business to achieve the best local results, you can
trust WSI has the expertise, advanced insight and power to succeed.
Training Innovations is a private personal training facility in Albuquerque, NM with more than 50 years of combined experience. Their certified personal trainers help identify your unique goals and develop a personalized fitness plan just for you. The founder, Korbie Nitiforo also provides nutritional guidance for your overall health and fitness. Keep your body fit and get the personal attention you deserve at Training Innovations. Training Innovations engaged with WSI to expand their online presence and increase SEO efforts. We have optimized the following pages with relevant keywords for their website:
After the completion of On-Page, the next step is to start with the Off-Page optimization which includes citation and backlink building on high authority websites. WSI will also write blogs and syndicate them on various sites including Blogger, WordPress, Weebly, Tumblr and Medium. We will begin the tracking program to track the results achieved. This will measure the ranking of keywords, new backlinks, traffic to the website and much more. As this strategy unfolds, over the coming months we expect to see their brand at the top of SERPs. We look forward to building a strong business relationship with Training Innovations. If you’re looking for SEO, SMO, PPC or other digital marketing services, consult with WSI, the leader in Albuquerque digital marketing. This article was originally posted at: https://www.wsiwebenhancers.com/training-innovations-expands-seo-efforts-with-wsi/
While we love partnering with brands of all shapes and sizes, local success stories lie close to our heart. Bed King is a South African company that was founded by businessman Mervyn Ewertse. His first store was located on Durban Road in Cape Town, and less than 20 years later the family-owned venture now boasts 13 outlets that sell top-quality beds, mattresses, pillows, sleeping couches and more nationwide. Bed King & WSI Marketing Bed King has been a client of WSI since 2006. In 2016, we provided technical e-commerce SEO consulting services to strengthen the impact of their newly-launched e-commerce site. The brand remains a valued client of WSI to this day and the scope of our services has expanded along with their growth in the market. Today this includes a range of our core services such as content marketing, a variety of well-received promotional drives on Facebook, merchant campaigns on major search engines and more. Our overall on and off-site best-practice SEO strategy includes utilising blogging platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io are being utilised including directory listings, social sharing and content syndication. The Way Forward As Bed King continues to increase its national presence, WSI Marketing looks forward to complementing our client’s already strong national presence online with an increasingly local focus. This ensures that potential clients will not only find Bed King online while researching products like bunk beds and bedroom furniture but also while they’re on the move. Our hope is to have the brand perfectly positioned during those high-intent moments when consumers reach for their mobile, tap the voice search button and say “Bed shop near me”. This blog was originally posted on: https://blog.wsiwebmarketing.co.za/bed-kings-online-reach/