Tomlinson McKinstry, a trial attorney firm in Oklahoma City, OK, has partnered with WSI to increase search engine traffic to their website (tmoklaw.com). The firm provides a wide variety of legal solutions for their clients across several areas of expertise, including Insurance Litigation, Inventions and Branding, Litigation and Product Safety, Business Transactions and Disputes, Personal Injury, and Employer Defense. Tomlinson McKinstry had recently implemented a new web site, and realizing that no traffic was being directed to the site, engaged WSI to optimize their website through keyword research and Search Engine Optimization (SEO). These strategies have been proven to improve Google organic search performance. The WSI team was immediately able to determine that there were several issues with the web site itself that made it virtually invisible to the search engines. Over time, we were able to correct the issues and then began on-site optimization efforts for the existing site pages. The focus of the optimization has been the following keywords:
In addition to the on-site optimization, WSI has implemented an off-site digital marketing strategy as well. We have aligned their Google MyBusiness, Bing, and Yelp entries as well as over 40 additional local directory name, address, and phone entries. Implementation is already well underway and we have already seen a steady increase in site traffic. Monthly reporting has been put into place in order to report and demonstrate progress. WSI is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries. We help business harness the power of the internet to improve their ROI. On average, there are over two billion searches done on Google daily. Consumers are using the results in search engines to help them make informed decisions in every industry. If you aren’t ranking well for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities. This post originally appeared here: http://www.wsibestebusiness.com/digital-marketing/wsi-implements-seo-for-tomlinson-mckinstry-law-firm
Absolute Economical Funeral Home partners with WSI for Local SEO
Absolute Economical Funeral Home has partnered with WSI AimHigh Marketing to implement a comprehensive Local SEO and Web Presence marketing strategy. Located in Oklahoma City, Absolute Economical serves families in communities throughout the state of Oklahoma. Absolute Economical Funeral Home provides caring and compassionate funeral services to meet all family’s needs at a time when those families are suffering from high levels of stress and grief. The Funeral Director and staff at Absolute Economical are well prepared to make this time as stress free as possible. You can feel assured that every detail will be handled with care and professionalism so that families and friends can spend quality time with each other.
Absolute Economical Funeral Plans can meet almost every family’s needs
Absolute Economical has inexpensive packages that meet the needs of most families. If there are special needs not included in the packages, Absolute Economical can tailor a service to meet just about any request. Some of the funeral packages provided by Absolute Economical include:
Absolute Economical Funeral Home can be contacted by calling (405) 787-9300, or send them a message from the website.
The Digital Marketing Services provided by WSI
Phase one of the Local SEO strategy provided by WSI began with extensive keyword research to determine the most relevant and valuable keywords that families use to find Absolute Economical services. These keywords formed the foundation to a website revamp to help Search Engines and website visitors better understand Absolutes Economical’s services. In phase two, these keywords made the foundation of a targeted content marketing campaign, including syndicating blogs to platforms such as Tumblr, WordPress, Blogger, Weebly and more. The strategy also includes providing verified third-party reviews to help establish Absolute Economical’s credibility for potential clients as well as the search engines. And, the WSI team has implemented a strategy to verify and maintain consistency among many online directories and map listings.
About WSI AimHigh Marketing:
WSI is the global leader in all things regarding digital marketing. We offering a full suite of Internet marketing solutions, making WSI the marketing solution best equipped to help you accomplish your business goals. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities. This post originally appeared on January 2, 2018 at this location: http://wsiaimhigh.com/our-blog/absolute-economical-funeral-home-partners-with-wsi
EcoSmart Home Services, based in Berlin Connecticut, has partnered with WSI for an all new website with SEO as the focus to help increase their digital presence, increase their customer base, and promote the variety of home energy services they offer. EcoSmart provides solutions for saving home owners money on their utility costs by conducting energy audits which determines which upgrades make the most sense for the client. They offer improvements like solar, attic insulation, air sealing, and HVAC upgrades. The new responsive website was launched in October of 2017. Built on the WordPress platform, the site was designed to give visitors the overall sense of what the companies mission is and keep current and future customers informed of the latest in energy solutions and programs available. Monthly blogs posted on a variety of platforms including, WordPress.com, Blogspot.com, and Tumbl.com. Blogs are also posted on social media sites Facebook and Twitter. WSI engaged the staff at EcoSmart to determine the top services they wanted to promote on the new site and then were able to create a list of keywords to incorporate in the site. Nearly all the 30 pages on the site have been optimized for search for each individual service or program. The primary services and programs that are the focus include the following keywords and related pages:
These keywords are tracked for on all platforms (desktop, mobile, tablet) to monitor traffic and then can tailor the content to adapt to the results. Submission forms are tracked as well to determine the best positioning on the site to help increase direct engagement with the company.
Affordable Telephone Systems is expanding their reach with additional SEO services to target the San Diego area with their VoIP phone systems. WSI has put them on page 1 of Google search for all their main products and services in their home town of Ventura, California. Affordable Tel is now expanding their services to San Diego and WSI is building location optimized pages to support the business initiative. The goal of the expansion is to gain market share in San Diego for VoIP business phones. In addition to the optimized page http://affordabletel.com/voip-phone-systems-1/san-diego-business-phones/ Link Building, blogging, and social posting will support the effort to raise awareness of their expanded territory. This off-page optimization will include Facebook, Twitter, and Google+ as well as blogs syndicated to Tumblr, WordPress, and Blogger. About Affordable Telephone Systems: Affordable Tel, is a locally owned and operated business offering VoIP phone systems, cloud-based phone systems, and business phone and cabling services. Affordable Telephone Systems has offices in Ventura and Austin.
Unlike other Ottawa wedding photographers, Mitch Lenet and his team create photographic opportunities based on their clients’ personalities and vision. They are fond of saying, “We don’t schedule spontaneity out, we work it in” which allows them to deliver photographs that don’t just capture the staged moments, but also details and memories that would otherwise be lost forever. With such heavy competition online for wedding photographers, Mitch Lenet approached WSI eStrategies in Ottawa for help with gaining exposure and increasing traffic to his website. We delivered with a modern new website and the launch of a comprehensive SEO campaign designed to improve rank and traffic.
Particular Areas of Focus for a Comprehensive SEO Campaign
The beginning of any successful revamp includes extensive keyword research to learn how people are finding businesses like Mitch Lenet’s and what words were most successful at delivering traffic. Due to the nature of the photography business, local SEO was paramount to delivering leads for Mitch Lenet that would be most likely to use his services. We found that our focus had to be on the following keywords to achieve our goals: