Creative Search Marketing Helps Designer Fireplaces

Fireplace-infographicDesigner Fireplaces is one of the world’s top alternative natural heating companies. The marketing challenge was simple – our client is based in South Africa, where the majority of people don’t know that these kinds of fireplaces even exist, never mind them being available. Furthermore, explaining the benefits of a heat retaining fireplace to someone that has never experienced it for themself, is challenging at best.
To addresFireplace-1s this, WSI thoroughly researched the search engine marketing opportunity and identified a wide range of fireplace related phrases (e.g. eco-friendly fireplaces, wood burning fireplaces, child friendly fireplaces, energy efficient fireplaces, built-in fireplaces and more) that South Africans are familiar with and set about ensuring that Designer Fireplaces would be found for these phrases and thereby connect with their target market. The result, is that our client’s business has expanded and they now have a number of very satisfied client’s with fireplaces in Cape Town and even more with fireplaces in Johannesburg.
3 Key Points That Make These Fireplaces Different

  1. Traditional fireplaces allow more than 80% of the heat to escape out the top of the chimney. With a heat storage fireplace, not more than 10% of the heat escapes – now that is efficient.
  2. They are absolutely hassle free:
    • You load the fire once, light it and enjoy the show for roughly 2.5 hours. No further Fireplace-3refuelling required. During that time the core of the fireplace is quietly working it’s magic, soaking up all of that excess heat so that long after the fire has died down, the heat can still be radiated out to keep you warm. In fact, most of their clients find the targeted area remains comfortable for up to 24 hours after lighting the fire.
    • If you think that’s impressive, but you’re still on the fence because you detest cleaning fireplaces, you’re going to love this next point. These fires burn at over 800 degrees celsius, which means only 1% of the original wood mass is left over when the fire is finished. All you do is flip the handle to seal the door… no cleaning of the ash, no fireplace odour, no dust.  Simply add more wood 24 hours later and light the fire again. If you use the fire every day during winter you might need to empty it every 3 – 4 months.
  3. They can be styled just the way you want it… tired of buying the same old fireplace in a box, and then you have to adapt your decor to try match that lump of metal? Well then you’ll love the fireplace designs that are possible with these fireplaces. Interior designers, architects, renovators… they all agree, when it comes to creating the heart(h) of a home, it’s hard to match the flexibility of these fireplaces and the design opportunities they unlock.

What Did WSI Do For Designer Fireplaces?
Fireplace-14Right from assisting with the choice of the domain name, through to the website design, writing of the content and development of the site, WSI delivered the full setup. After that WSI was appointed to handle the initial setup and management of the PPC campaign and Search Engine Optimisation campaign. This includes both Local and National SEO campaigns and therefore includes a mix of:

  • Content Creation and Blogging
  • Business Directories & Citations
  • Social Sharing across various platforms
  • Natural Keyword Based Link Growth

WSI has also created content syndication opportunities across the digital marketing landscape using Tumblr, WordPress, Blogger, Weebly, Behance and Google+ to name but a few.
The Way Forward
This is a tough, competitive market with some very strong established brands. At WSI we welcome the challenge and look forward to unlocking the full search marketing potential for our client as the campaign matures.
This blog originally appeared on: http://blog.wsiwebmarketing.co.za/creative-search-marketing-helps-designer-fireplaces/

REPCA, MAIN RAW MATERIAL DISTRIBUTOR, HIRES WSI FOR SEO

REPCARepca is a Guatemalan distributor for the Central American Region of raw material, ingredients and packaging material needed for the food, cosmetic and pharmaceutical industries.
With 30 years of experience in the market they recently defined their marketing strategy for 2016 which includes positioning their services on digital media.  One of the main needs is optimizing their website for search engines (Google, Yahoo, Bing).  Recently REPCA in Guatemala hired Estrategia Digital WSI for SEO that includes landing page creation that will allow them to be found and contacted for their main services and products.
RAW MATERIAL DISTRIBUTION COMPANY
Being a distribution Company (empresa de distribución) for the Central American market and one of the most experienced raw material distributors in Guatemala (distribuidores de materias primas en Guatemala), two of their main objectives are: Contacting companies that want to expand and sell their products in the region and find end clients to sell them to.  This positions Repca as the prefect partner worried about quality and customer service.
WHY DIGITAL MARKETING
To be able to reach sales quotas and bring along more products for distribution, having a sound online positioning strategy in place is very important.  Because of Repca´s regional reach, many of their potential strategic partners and end clients looking for quality raw materials, ingredients and packaging material for the food, cosmetic and pharmaceutical industries do business outside Guatemala.  Online positioning so Repca can be found in searches is an immediate need and the reason Estrategia Digital WSI was hired to conduct a strategy that will have their main products and services ranking on search engines. The products include:
Colorantes naturales
Conservantes para alimentos
Aditivos alimentarios
Material de empaque
For more information about Repca you can check www.repca.com
This blog was posted originally in http://www.estrategiadigitalwsi.com/repca-hires-seo-services/

Digital Marketing Consulting combined with Naturopathic Medicine is a winning combination

Naturopathic-Medicine-Rockwood Natural Medicine Clinic Scottsdale AZWith the help of the marketing experts at WSI, Rockwood Natural Medicine Clinic has launched an online marketing and search engine optimization (SEO) campaign to boost its web presence. Rockwood Natural Medicine Clinic offers functional, integrative care for the whole family with a unique combination of alternative medicine in Scottsdale practiced alongside conventional medical care.
The Phoenix naturopathic doctors at Rockwood offer top-notch services with a focus on wellness and preventative care, their caring, highly-skilled staff addressing and eliminating the root cause of issues rather than simply managing symptoms. Rockwood Natural Medicine Clinic offers everything from routine lab work and wellness exams to homeopathy, acupuncture, and chelation, treating asthma and allergies, cardiology, systemic diseases, men’s and women’s health issues, pediatric and geriatric concerns, and more. Its proven treatment therapies and unique, interdisciplinary approach to naturopathic medicine are sure to get the attention of the Phoenix and Scottsdale web community.
To improve Rockwood’s digital marketing strategy and help introduce one of their new Scottsdale naturopathic physicians, Dr Shawna Eischens, WSI began by performing a competitive analysis and keyword research to determine the best way to profitably generate leads. WSI then began the process of optimizing content around chosen keywords to increase Rockwood Natural Medicine Clinic’s presence on Google and other search engines, drive more leads through their website, and boost the naturopathic medicine practice’s clientele. WSI also added to Rockwood’s social media arsenal optimizing existing profiles including their WordPress, Tumblr, BloggerWeebly and individual naturopath blog.
WSI also improved and enhanced Rockwood Natural Medicine Clinic’s existing website, optimizing content to boost its ranking in online keyword searches using Search Engine Optimization (SEO) techniques, as well shared content to maximize Rockwood’s audience. In the three months since the start of the campaign, Rockwood Natural Medicine Clinic has experienced an increase in search traffic by 50 percent year over year! That number is only expected to rise as WSI’s new marketing efforts broaden its consumer base.
Ready to build your reputation on the web the right way? Contact WSI, the world leader in internet marketing and web development and design, today.
This blog was originally posted on http://www.wsiworld.com/valeriemarbach/eSpark-Marketing-Blog
 

Austin Area HVAC Company Continues SEO Program with WSI

Comfort Control AustinWSI, the world’s largest Internet marketing company, announces it has renewed its partnership with Comfort Control in Dripping Springs, Texas.  Comfort Control is one of the Austin area’s leading HVAC and Electrical Contractor companies serving both residential and commercial customers with high quality HVAC repair and electrical services.
As a means of increasing their new lead flow, Comfort Control engaged WSI to optimize their web site for 5 primary keywords. WSI redesigned and launched a new website for that was Responsive (mobile friendly), and included a local SEO strategy to improve their site visibility and overall web presence in their local market.
After completing keyword research and setting up optimized pages on the site, WSI began syndicating high quality content, driving links to the site via company specific blogs at WordPressBloggerTumblr, and Weebly.  This resulted in a substantial increase in traffic for customers looking for:
Air conditioning installation
Heating system repair
Residential Electricians
Commercial Electricians
We continue to expect Comfort Control to have a steady flow of new leads from searchers looking for a top-notch HVAC service company.
About WSI
WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing.   With over 1,000 offices in 82 countries around the globe, WSI has helped many companies develop and implement comprehensive digital marketing strategies. Contact WSI today to discuss your goals, and get an analysis of your current online marketing activities.
This post originally appeared on the WSI blog: http://www.wsipremiermarketing.com/austin-area-hvac-company-continues-seo-program-with-wsi
 

WSI Creates and Optimizes Roteiro dos Sabores Web Site

Roteiro dos SaboresWSI Digital Marketing has recently launched a total new website and a SEO initiative for the Roteiro dos Sabores, a company dedicated to Christmas Baskets.
Roteiro dos Sabores, at Lisbon, Portugal, offers their main product which are Christmas Baskets, along with a multiple option for gourmet baskets and personalized baskets.
All the gourmet baskets presented by Roteiro dos Sabores, are made with the finest Portuguese traditional products, a unique temptation.
Using a highly focused strategy for optimizing the main product page, which are the Christmas Baskets, WSI is also completing the SEO effort with a short but focused PPC campaign
To begin optimizing the site based on keyword relevance and search volume, the WSI team conducted thorough key word research. Five keywords were chosen along with innumerous stemmed phrases.  URLs were changed or created for new pages and new SEO friendly copy was written.
Check the five optimized pages:
O Cabaz de Natal só para si
Cabazes Gourmet Qualidade e Requinte
Cabaz de Natal Experiência e Qualidade
Cabazes de Natal Preparados a Pensar em Si
Cabazes Natal Roteiro Qualidade e Tradição
The optimized pages have been live for only a short time and some signs of presence are already showing up. During the next several months, the off page optimization including additional link building and blog syndication to Tumblr, Blogger Sapo should accelerate these trends.
This post originally appeared here:  https://wsidigitalrevolution.wordpress.com/2015/11/11/wsi-cria-e-optimiza-o-website-da-roteiro-dos-sabores

Farmacia Telefónica Peninsular hires WSI for National SEO

Farmacia Telefónica Peninsular contrata a WSI para el SEO de su sitio web - ImagenFarmacia Telefónica Peninsular is a Company in southeast Mexico dedicated to selling and the distribution of highly specialized medicines (medicamentos de alta especialidad) on a national level. The business has more than 10 years of experience in the farmaceutical market.
WSI was first contacted by Farmacia Telefónica Peninsular to create their web site www.ftppeninsular.com which has an on-line catalog so any visitor can check the different products they have available for their medical needs.
A few months later the Company decided to approach WSI again to implement a SEO strategy which main goal is to generate qualified traffic to the website to increase the sales of their specialized medicines.
The first step we took was to audit the website to identify any improvements we could make on-page like identifying broken links, optimize the url´s according to their key words and also we did some research to identify the search volumen for the three terms the Company wanted to position, which are:

The new content is up on the site in the company´s blog and from there there will be constant posts related to the themes that the prospects of Farmacia Telefónica Peninsular are interested in about the three main terms the Company wants to optimize and they are being posted at Facebook, TwitterWordPress, Tumblr and Weebly. The Google+ page will be claimed, verified and completed  with information about the company.
Remains to say that this type of businesses with such specific terms have a huge opportunity at content generation aiming to educate their prospects and current clients.
Each month WSI will analyze the progress made on the key indicators and a monthly report will be presented to the client to keep him informed of the progress made.
WSI is the global leader in digital marketing.  On average there are over two billion searches done on Google across the world every single day.  Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.
This post originally appeared here: http://www.wsiposicionayvende.com/farmacia-telefonica-peninsular-contrata-a-wsi-para-el-posicionamiento-web-de-su-sitio