WSI Digital Marketing has recently launched new SEO efforts for OEM Air Compressor located in Broadview, IL. OEM Air Compressor supplies Industrial Air Compressors, Parts, Filters, Pumps, Lubricants, Air Dryers, and everything else related to Air Compressor Equipment to the entire continental United States. The company offers hard to find replacement air compressor parts for all makes of compressors and offers the lowest prices and the best guarantee in the business. They also offer industrial air-end rebuilding services.
WSI, a global leader in digital marketing services, was engaged to assist OEM Air Compressor to improve the online visibility of their air compressor parts ecommerce store which allows companies to save thousands of dollars by repairing their compressors instead of replacing them. Companies can also ship their out of life air-ends to OEM, who rebuilds them to original specifications.
WSI uses advanced digital marketing strategies to assist clients to achieve their organizational goals online. As a global company assisting companies engaged in different industries, WSI brings experience and a knowledge base to more effectively serve clients in world, national and local markets.
OEM Air Compressor and WSI will start the process by insuring the compressor parts pages on their website are optimized for their market with the WSI’s on-page optimization process which includes copy writing, SEO page level strategy and implementation, as well as new page and content creation. The on-page efforts alone should generate more organic searches to the site than ever before.
Some of the specific pages that will be optimized are:
The next step in the national search optimization will be the off-page optimization. WSI will be expanding OEM Air Compressor’s online presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Reddit, Tumblr, WordPress, Weebly, WIX, and Blogger and together these efforts are expected to drive them up in the search rankings.
This post originally appeared here: https://www.onlinewsimarketing.com/oem-air-compressor-selects-wsi-for-national-seo-project
The Brooks Group is a leading health care consulting firm specializing in biotech and pharmaceutical industry. In addition to providing market research and consulting services, The Brooks Group also specializes in training for health care executives including sales and account managers and field sales representatives.
A unique offering by The Brooks Group is Instructional Design. Led by experienced instructional systems designers along with professional 3D animators from the gaming industry, the Learning eXperience team creates custom learning solutions for organizations looking to create immersive, interactive training experiences for their teams.
The consulting services are backed by proprietary market research based on a robust database of key contacts at the leading healthcare organizations. One major market research offering is the “Advocate”, which provides the pharmaceutical industry with the benchmarking data based on patient needs.
The Brooks Group was founded 25 years ago, and while it has been tremendously successful in helping some of the biggest names in the Pharma and Biotech space, they realize that they were leaving a lot of untapped sales potential by not fully taking advantage of Digital Marketing. They were looking for a partner to help them generate leads online and joined hands with WSI.
Our marketing plan for The Brooks Group consists of SEO. We started with understanding the company, their services, their customers, and most importantly, what the customers are looking for. Based on this understanding, keyword research was conducted that helped us discover the most valuable keywords that would bring qualified traffic to the company website and generate leads. A thorough technical and conversion audit of the website was done to ensure that the website is technically sound to be prioritized by Google, and conversion-friendly, to result in traffic to lead conversions. The chosen keywords were mapped to relevant pages and optimized.
Some of the pages we are utilizing for the SEO campaign are –
Healthcare Market Research
Account Management Training
Instructional Design Services
Patient Advocacy in the Pharmaceutical Industry
Healthcare Executive Training
Instructional Design Services
Managed Care Training Seminar: Managed Care 101
The on-page optimization of the website has been completed and we are moving on to the offsite link building activities. Our SEO strategy is heavily reliant on a variety of high-quality content that is created by the WSI team, added to the website, and shared on social media. We have also created content sharing profiles for the company on platforms like WordPress, Blogspot, and Weebly.
The focus is on building quality links from a variety of high DA websites. The early results of the campaign look promising with the keyword rankings picking up. A couple of keywords are already on the first page and we are confident that more will follow soon, leading to increased traffic and leads coming from the website.
This blog was originally published at https://wsipromarketers.com/blog/leading-healthcare-consulting-firm-partners-with-wsi/
A leading national Helium gas supplier and local Propane supplier, American Gas Products, also provides industrial and medical gases such as Oxygen, Carbon Dioxide, Hydrogen and Nitrogen for medical uses, welding and food/beverages, as well as Argon and other gases mainly to the New England region. Its Helium refill for balloons service has expanded over the years to cover all the states in the continental U.S. Its Propane refill and delivery service satisfies local needs such as forklift propane, propane for cooking, heating and as refrigerants in homes and RVs, as well as temporary propane supply for builders in construction sites.
As a wholesale Helium supplier, AGP provides Helium cylinders and bulk helium to customers nationwide. Their customers do not need to have any ground storage, pumping systems or tube trailers because American Gas Products can fill directly into cylinders at customer sites. With this capability, customers save on capital costs and AGP can also provide the lowest overall priced bulk helium supply. The company also enjoys the advantage of owning Helium wells and fill plants at various locations in the United States.
WSI has been the provider of digital marketing services for American Gas Products since 2011. Over the years, WSI has generated thousands of leads for Helium gas for the company in various cities and states in the United States using pay per click Google advertising and search engine optimization methods, for keywords such as Helium tanks, Helium supplier, Helium refill, Helium for balloons, Helium cylinders, etc. Recently, AGP has started a new advertising and SEO program for Propane gas with the goal of generating leads in the local market. In addition, WSI will redesign the company’s website for a modern corporate look that will present its products and services with more clarity and improved user experience. The new mobile-friendly website will be developed on WordPress with the latest technology and key pages will be optimized for search engines.
To improve the organic search results ranking of the Propane gas pages, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, WSI produced new keyword-optimized web copy for those pages. After finishing the on-page optimization work, we will now focus on improving the popularity of the new optimized pages. It will include making relevant posts on its Google My Business listing, as well as publishing relevant blog posts on the popular blogging platforms WordPress, Blogger, Medium, Weebly and Wix.
The SEO campaign results are monitored using Google Analytics and the Search Console. Each month WSI produces a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from the Google Ads and the SEO program.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. It provides a broad range of digital marketing services including website development, search engine optimization, pay per click and display advertising on Google, Bing and social media, email marketing, video marketing, marketing automation and more.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the advanced expertise, insight and power to help their customers succeed.
This post was originally published at https://thewsitouch.com/blog/gas-supplier-engages-wsi-for-more-digital-marketing-services/
Harlan Quality Roofing has joined forces with WSI to improve its online visibility. The project began with the new website, launched in July, which showcases the company’s services. This month we begin the process of optimizing the site for search, link building, and content creation.
Serving the greater Sacramento area, Harlan Quality Roofing is a family owned and operated business . Harlan Roofing has been proudly selling, installing, and maintaining roofs in Sacramento, Placer, and El Dorado county for over 15 years.
What separates Harlan Roofing apart from the competition is its consultative approach to working with clients. Careful roof assessment and detailed project proposals with presentations that help clients understand their roofing choices and the process involved.
Harlan Roofing is synonymous with quality and the team stands behind every roof installed. A quality roof begins with quality products, professionally installed with quality workmanship. We are highlighting this value proposition on the site as well as the roofing services they offer. You can visit their growing gallery of roofing projects and see testimonials of their happy homeowners.
Our Search Engine Optimization Project is underway beginning with:
The off-page optimization will continue with content development, blogging, and social. We will be registering the website with various online business directories, as well as expanding their online presence through customer testimonials.
We look forward to moving Harlan Roofing up in search rankings and generating leads for the company to expand and grow.
MorningStar Senior Living, recently requested that WSI initiate SEO and SEM campaigns for another new California based community in order to expand the success of ongoing digital marketing efforts.
Even through the ongoing pandemic, MorningStar Senior Living continues to provide safe and loving communities and homes for seniors across the country. They offer a variety of living options including independent living, assisted living, memory care and respite care in now 32 communities across ten states. MorningStar exemplifies the very best in senior living with a unique mission statement “to honor, to serve, to invest.” Their foundation is built on honoring God, valuing all seniors and investing in staff with a felt calling to offer seniors lives of comfort, joy and wellness.
After continued success with MorningStar Senior Living’s growing number of communities, the most recent new location is Casa Sandoval.
You can see examples of newly optimized pages here:
The off-page optimization continues for all these communities. In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as a shared blogging accounts on Blogger, WordPress, Weebly, SquareSpace and Tumblr. These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy.
These combined on-page and off-page optimization efforts should move this new community up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive director of the community as well as the home office to keep them informed of the progress we are making.
This blog post originally appeared at: https://www.wsiexpertinternetmarketing.com/blog/california-senior-living-community-begin-seo-effort/
Group 1 Cars is the used vehicle division that forms part of Group 1 Motors – a well-respected umbrella enterprise that establishes, manages and grows new car dealerships for Nissan, Hyundai, Mahindra, Datsun, Mitsubishi, and Renault throughout the Gauteng, Western Cape and Eastern Cape provinces of South Africa. WSI Marketing is proud to have been the online marketing provider of choice for this burgeoning business since 2008.
Over the course of the last 12 years, Group 1’s reach has grown exponentially. As it did so, our team took care to adjust our campaigns and tactics to ensure that the services we rendered to the company on an ongoing basis kept up with their developing business needs, as well as emerging SEO trends and best practices.
Group 1 Automotive had found that the pre-owned divisions of the different brand dealerships enjoyed exceptional exposure on the respective brand websites, but that their pre-owned divisions could do with more time in the limelight. As such, the WSI team was challenged to create a dedicated website for all pre-owned divisions under one banner, namely Group 1 Cars, towards the end of 2017.
Tailored Tactics for Group 1 Cars
After extensive market research, WSI decided the best course of action would be to build a brand-new, SEO-optimised website that would focus on search phrases that honed in geo-locations in particular. Our research had shown that South African motorists are searching for car sales locations near their home base, and it was decided that we would give them exactly what they were looking for. As such, the SEO phrases for the initial rollout of the website included:
Additional phrases that were incorporated in subsequent phases of the ongoing Group 1 Cars campaign zoned in on particular areas within the main geographical categories. These included:
Additionally, model-specific phrases that were considered to be high-value search terms were also targeted. These terms are continually nurtured by means of ongoing search engine optimisation services that are rolled out on a monthly basis. This includes content marketing, as well as remarketing and dynamic campaigns on social media platforms like Facebook, as well as a variety of high-traffic off-site platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io.
Consistent Effort = Exceptional Results
The WSI Marketing team is proud to report that our sustained efforts on behalf of Group 1 Cars have yielded solid results in an exceptionally competitive environment. The used car sales market is notoriously saturated and highly competitive, particularly in economies that thrive on resales, as is the case in South Africa.
As we make our way into the brand-new decade, the WSI Marketing team looks forward to continuing our assistance of Group 1 Cars as they focus on brand recognition and establish themselves as a trusted provider of used vehicles in the South African market. The ultimate goal is to be instrumental in their team’s efforts to gain market share and improve both sales and vehicle buying opportunities by utilising an effective mix of marketing channels.
This article was originally posted on: https://blog.wsiwebmarketing.co.za/wsi-creates-seo-optimised-website-for-group-1-cars/