Home Care Agency Continues Local SEO Program with WSI

Home Care Agency Continues Local SEO Program with WSI

Most elderly people in the United States prefer to age in place, where they can stay in familiar surroundings and continue their daily routines. All they need is some at home living assistance such as light housekeeping, simple meals preps, occasional errands such as trips to the supermarket, post office or dry cleaners, medication reminders, etc. Some elderly people may have health conditions that require more help such as private duty care, mobility assistance, dementia care, Alzheimer’s care, or even 24 hour care should they need constant attention. Most of these needs are fulfilled by home caregivers who are trained to perform these duties. Often certified as HHAs or CNAs, home care providers should also be compassionate and serve their clients with dignity and respect.

Accredited by the Massachusetts Home Care Alliance, Visiting Angels Newton/Canton is an award-winning home care agency that provides these professional caregivers in the Greater Boston area, specifically in Brookline, Canton, Dedham, Natick, Needham, Newton, Norwood, Stoughton, Watertown, Wellesley, Roslindale, Chestnut Hill, and Westwood. With a large aging population, the home care space is competitive in this area. To help generate leads online, Visiting Angels Newton/Canton has engaged WSI to perform local SEO since 2018. Since then, we have been able to significantly increase the number of pages that the website ranks on the first page of Google search results, as well as the website traffic. We are pleased that our client is continuing this program this year.

WSI’s local SEO program involves creating landing pages optimized with select keywords to attract traffic from the desired audience to the website. Calls to action are placed strategically on the landing pages to produce leads.  In addition, we also publish long form blog posts on the website to increase organic traffic using long tail keywords.

Off-site links are created by publishing blog posts that carry relevant links and syndicate them to the company’s blogs on WordPressBloggerMedium and Weebly. Every now and then, we include links to this client’s landing pages on several lifestyle blogs including a housekeeping blog, a healthy living blog, a home and family blog, a family lifestyle blog and a family life blog.

The agency engages Home Care Pulse to interview clients for testimonials. These are published on the website. It will also continue to publish weekly posts on Google My Business and Facebook, as well as send monthly newsletters to customers and institutional partners.

WSI will continue to monitor the local SEO campaign results using Google Analytics and the Search Console, including website traffic, rankings, and conversions as well as internal and external links. We expect to continue to achieve significantly increased lead generation rates from this local SEO program.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales using digital marketing techniques. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With nearly 1000 consultants in over 80 countries and each of them well equipped to bring their knowledge and experience of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.

 

This post was originally published in https://thewsitouch.com/blog/home-care-agency-continues-local-seo-program-with-wsi/

IT Vendor Risk Management Company Partners With WSI To Boost Its Online Presence

IT Vendor Risk Management Company Partners With WSI To Boost Its Online Presence

Partnering with a third party vendor is an essential business need for many organizations. But this also exposes them to unnecessary risks which can have a catastrophic effect. The latest WSI client provides Vendor Risk Management Solutions to help businesses with assessing and managing their third party vendor risks, thereby mitigating damages and losses.

The company provides a flexible and easy-to-use vendor management system, which can help businesses identify and mitigate their vendor risks on an ongoing basis. Today, more than 15 leading Life Sciences Organisations, Health plans, Financial Firms and other leading industry customers rely on their managed services and solutions. However, despite demonstrated success in their field, the company was not successful in tapping the internet for acquiring new customers. Their internet presence needed work and they lacked a well-defined strategy to reach their target audience online.  Partnering with WSI has been one of the prime decisions taken by them to meet this challenge head on and emerge as a proven leader of their industry in the digital world as well.

WSI has been brought in to create an implement a digital marketing strategy for them, and help them generate online leads from their web presence. The process started an IBA to establish goals, challenges and expectations based on which the strategy was created. After careful selection of just the right keywords related to their services, high quality optimized content was created for the web pages. This was followed by other website on page and off page optimizations and site analysis and improvements.

The website has been optimised for the following keywords-

  1. Vendor Risk Assessment
  2. Vendor Risk Management
  3. Vendor Management System
  4. Vendor Governance
  5. IT Vendor Management
  6. Vendor Risk Management Software
  7. Vendor Risk Management Companies

The off-page strategy also includes creating and posting content on the company’s blog and a few external platforms including Blogger, Weebly and WordPress.com.

Besides, providing the high quality blog content, WSI is also starting with publication of the video content on the company’s YouTube Channel.

Along with a strong SEO strategy, WSI is committed to efficiently monitoring and tracking results and making adjustments and improvements in the tactics as needed. Early results of this campaign are showing all the positive signs of success, we cannot wait to get them new leads using the digital strategy!

This blog was originally published at https://wsipromarketers.com/blog/it-vendor-risk-management-company-partners-wsi/

Cascade Mountain Tech Teams with WSI for SEO Campaign

Cascade Mountain Tech Teams with WSI for SEO Campaign

Cascade Mountain Tech, a high quality outdoor gear manufacturer, has teamed up with WSI to initiate a world class SEO campaign for their ecommerce site, CascadeMountainTech.com.

Cascade Mountain Tech was founded with one goal in mind, exploration belongs to everyone!  As a result, they aim to make quality outdoor products accessible and affordable to everyone.  So, everyone can get high quality trekking poles, sleeping bags, camping cots camping chairs, super coolers and much more at affordable prices.

All of their products go through intense audits and they ensure that industry standards are not just met but exceeded.  Additionally, they provide replacement parts at affordable prices so that you can repair equipment without the need to completely replace.  Why, because in the wild stuff happens!!

Cascade Mountain Tech products can be found on Amazon, at Costco and of course on their website at CascadeMountainTech.com

Initial on page SEO for Cascade Mountain Tech is complete and you can see examples of their optimized pages here:

https://cascademountaintech.com/collections/hiking-trekking-poles/
https://cascademountaintech.com/collections/roto-molded-coolers/
https://cascademountaintech.com/collections/stadium-seats-with-back-support/
https://cascademountaintech.com/collections/camp-bedding/mummy-sleeping-bags/
https://cascademountaintech.com/blogs/news/lightweight-folding-camping-chair/
https://cascademountaintech.com/blogs/news/how-to-use-trekking-poles

The off-page optimization for Cascade Mountain Tech is ongoing.  In addition to registering the company in various business directories, we also do on page blogging, 3rd Party blogging, as well as blogs posted on Blogger, WordPress, Weebly, Squarespace, and Tumblr.  These blog posts will have topics ranging from Camping with kids, Hiking and Trekking Pole tips and advice to Tips on Selecting and Preparing a Roto Molded Cooler.

These combined on-page and off-page optimization efforts should drive their website up in Google rankings. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at: https://www.wsiexpertinternetmarketing.com/blog/cascade-mountain-tech-teams-with-wsi-for-seo-campaign/

WSI Helps Prepaid Mobile Recharge Platform Reach Customers Overseas

WSI Helps Prepaid Mobile Recharge Platform Reach Customers Overseas

etopup-logo1eTopUpOnline.com offers an online platform for prepaid mobile users to recharge their mobile minutes quickly and conveniently. The company offers mobile recharge in over 120 countries around the world and has partnerships with over 220 mobile network providers globally. Prepaid phones are a convenient option for people who are living away from their native countries and need an inexpensive way to communicate with family back home, or who need to provide financial support to their families back home. eTopUpOnline.com makes it even more affordable by offering loyalty programs and reward points that can later be redeemed by their customers for more minutes.

Not Their First SEO Experience

The company has worked with various marketing agencies in the past but had not been happy with the results. Only approx. 25% of their website traffic was coming from organic search, while the majority of the traffic was coming through paid advertising, direct and referrals. They were looking for better organic positioning, attention to details and strategic thinking. That’s when they hired WSI in early 2019 to help them reach their goals.

The WSI Approach

We decided to implement the project with a phased approach of promoting one international corridor at a time for eTopUpOnline.com. This would give us an opportunity to understand the company, its customers, the market and their challenges. We can take the lessons learnt from the first phase and implement it to the other corridors later. So at this early stage in the project, our focus is to promote the company’s sales in Haiti, for the two major telecom providers – Natcom Haiti and Digicel.

We started with adding fresh, meaning full content on the SEO landing pages, optimizing the landing pages with the target keywords, and making other changes on the website aimed at improving conversion.

The target landing pages for the phase one are –

https://www.etopuponline.com/
https://www.etopuponline.com/digicel-recharge-online-international-top-up-mobile-prepaid
https://www.etopuponline.com/recharge-natcom-haiti-online-top-up
https://www.etopuponline.com/countries/caribbean/haiti
https://www.etopuponline.com/countries

One the on-page work was complete, we moved to off-page activities, as part of which we are syndicating freshly written content to blogging platforms like Tumblr, Weebly, Medium, Blogspot, Issuu, and WordPress

The Results

The early results of the campaign are very encouraging. Within first two months of starting off-page activities, we improved organic traffic by 72% over the previous Year and traffic from Haiti increased by 148%. This is just the beginning, we continue to improve upon and optimize our campaign, and are committed to bring even better results in the following months. We plan to launch the second phase of the SEO campaign soon, with efforts to improve traffic and revenue from other countries.

This post was originally published at https://wsipromarketers.com/blog/wsi-helps-prepaid-mobile-recharge-platform-reach-customers-overseas/

Employment Attorney Continues SEO and Email Marketing Program with WSI

Employment Attorney Continues SEO and Email Marketing Program with WSI

executive-contract-agreementThere are many employment attorneys in Boston. If you do a search on Google for employment lawyers, you will find many Google Ads, a four-pack on the map, as well as organic listings that include many lawyer directories such as superlawyers.com, justia.com, findlaw.com, avvo.com, lawyers.com, hg.org, and martindale.com as well as some listings from law firms. As a lawyer, you may choose to subscribe and even advertise in the directories or engage in an SEO consultant to help you rank on the first page of Google for relevant keywords, or do both.

Three years ago, executive employment attorney Robert Adelson decided to cancel his directory subscription and advertising on one of the above directories and engaged WSI to help him generate leads through SEO, i.e. improve his website’s ranking on Google for keywords relevant to his executive employment practice.  He has not looked back since.  He has been very satisfied with the results and has again renewed his SEO and email marketing contract with WSI.

A seasoned attorney experienced in negotiating executive employment contracts, Attorney Adelson has counseled and represented CEOs, Chief Financial Officers, Chief Operating Officers, Chief Scientific Officers, Chief Technology Officers, Chief Marketing Officers, and various vice presidents of Sales, Marketing and other senior executive roles.  His clients are from Massachusetts, New York and throughout the country in diverse industries that include software, e-commerce, telecommunications, financial services, biotechnology, pharmaceuticals, medical device, food, retail and consumer products, and industrial supplies.

As an executive employment agreement lawyer, he helps C-suite executives secure the best employment terms including compensation, relocation, tax gross-ups, restricted stock and options. Executives often receive compensation not only in the form of salaries but also bonuses and equity. An executive compensation attorney like Attorney Adelson will make sure his clients receive the strongest possible compensation for their work, protect their short-term and long-term interests while providing a high level of tax efficiency.  With extensive experience and background experience in tax, contracts, executive equity compensation, he helps clients maximize their equity position and achieve the maximum benefit and tax favored treatment from their equity opportunity.  For executives who are leaving their jobs either voluntarily or not, he also serves as their executive severance agreement lawyer, helping them develop exit strategies and arrange the best possible outcomes.

Accomplished Author of Executive Employment

Robert Adelson, esq. is an opinion columnist for CEO World magazine, which is the world’s leading business magazine written for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide. He has also published executive employment articles on, CEO Refresher, IEEE Reflector, Boston Business Journal and other publications. These articles include topics such as

  • executive employment agreement negotiation,
  • executive job offers for women, startups, CSOs, CTOs, CFOs, COOs, and CEOs,
  • executive severance negotiation,
  • wrongful termination,
  • restricted stock, RSUs and phantom stock,
  • non-compete agreements,
  • retention and change of control agreements.

Digital Marketing Program

Three years ago in December 2016, WSI designed and implemented a custom content marketing and SEO program for Attorney Adelson. Articles were written and published on CEOWorld magazine or other magazines, on LinkedIn and on his website.  In addition, monthly blog posts are written and syndicated to his blogs on popular blogging platforms:

These are used to build links to his website as well as enhance his online presence. Monthly newsletters also include links to help drive traffic to the website.

In addition, we also make weekly posts on his Google My Business listing as well as on his Linkedin profile and LinkedIn page. Followers on his Linkedin profile and page has increased consistently over time.

During the past three years since we implemented this SEO and email marketing program, Attorney Adelson has been receiving highly qualified leads that have converted into good clients. He is very happy with the results and has gladly signed on to continuing the program.  We are confident that our ongoing efforts in SEO and other digital marketing activities will continue to deliver exemplary results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This post originally appeared on https://thewsitouch.com/blog/employment-attorney-continues-seo-and-email-marketing-program-with-wsi/

Perna & Abracht Hire WSI to Help with Client Acquisition in Southeast PA

Perna & Abracht Hire WSI to Help with Client Acquisition in Southeast PA

Office of Perna and Aracht

Perna & Abracht , LLC is a full-service law firm in Kennett Square, PA. The firm’s partners represent their clients in cases ranging from Divorce and Family Law, Business and Corporate Law, Employment Law, Estate Planning, Personal Injury, Medica Malpractice and so on.

The firm is well known in the local area but before engaging WSI, their internet presence needed some work. The website was old and outdated and did not represent the firm well. They did not show up in search results for any terms related to their areas of practice, and they had engaged different lead generation services in the past but had not been happy with the results.

Perna & Abracht engaged WSI to tackle these challenges and handle their Digital Marketing. The foundation of a strong Digital Marketing Strategy is a good website, so we addressed that issue first and foremost. The firm’s website underwent a complete makeover resulting in a modern, responsive website with intuitive navigation. The website makeover was followed by the implementation of an SEO campaign.

As part of the SEO strategy, we have optimized the website for the following key search terms –

Divorce Lawyer

Personal Injury Lawyer

Estate Planning Attorney

Medical Malpractice Lawyers

Child Custody Lawyers

We are writing high-quality content for the firm, to answer the common questions prospective clients have in mind before they engage with a lawyer. Besides publishing this content on the website monthly, this content is also being published at some external blogging profiles we have set up for the firm, namely – WordPress and Blogspot

Besides the blogging profiles, we are also publishing some video content on the Perna & Abracht Youtube Channel.

The Early results of the campaign show high rankings for the website in the local Kennett Square area for all the target search terms, resulting in some qualified leads. The larger Chester County area is picking up rankings gradually and we are confident that in due time, the campaign will produce strong results and consistent leads.

This blog was originally published at https://wsipromarketers.com/blog/perna-abracht-hire-wsi/