by Lori Bonitata | Feb 7, 2022 | Client Case Studies, Digital Marketing, Local SEO
Heritage land transfer is a premium title company located in the greater Philadelphia area. The company has been recognized numerous times as one of the top 100 title insurance companies in the nation. The main reasons for such recognition are their customer-focused approach, efficient processes, and the cutting-edge technologies that they use in the title search and insurance process.
Heritage cares not just about their customers, but also about the community at large, as evident by the various scholarship programs they run for the Youth in the community, and the volunteer work their staff participates in.
The real estate market has been highly active recently, and the Heritage team has been busier than ever serving clients and making sure that the clients’ property buying experiences go as smoothly as possible. Being so busy, they were not finding enough time to manage their social profiles and also desired external expertise to help them expand their marketing channels.
Heritage started working with WSI in late 2021, as they were looking for a trusted partner to manage their online marketing, social media channels, and to help them get leads online. After a thorough understanding of their needs, their customers, and the kind of reputation they needed to build online we launched a plan to
- start building their organic rankings in the search engines to help them reach prospective customers who would be looking online for a title search company, and
- to promote their great work and reputation utilizing their social media channels.
After in-depth keyword research, we started optimizing the website by adding fresh new content relevant to their keywords, as well as making sure that the site was technically sound to satisfy Google’s algorithms.
The following are among some of the pages optimized on the website –
https://landtransfer.com/real-estate-title-insurance-company-philadelphia/
https://landtransfer.com/title-company-pennsylvania-settlement-services/
https://landtransfer.com/real-estate-escrow-services-agency/
https://landtransfer.com/real-estate-title-insurance-settlement-services/
We also added a blog to the site and started creating regular high-quality blog posts on the site.
In addition, we are also posting content on behalf of the company on external properties created for them on WordPress, Blogspot, Weebly, and Google sites.
The early results of the SEO efforts are very promising, with their organic rankings building gradually on Google for their desired search terms. The organic traffic to the website is also building up.
WSI has also been posting regular content on their social media channels, content that is relevant to their audience, and engaging. The social posts are getting engagement and good feedback from their audiences.
We are very excited about this partnership with one of the best Title Companies in the country!
This blog was originally published at https://wsipromarketers.com/blog/title-search-insurance-agency/
by Lori Bonitata | Nov 17, 2021 | Digital Marketing, Local SEO
Besides regular school, most children can benefit from after school programs, which provide an enriching and stimulating environment for them to learn and experiment more on their own terms. While some programs are geared toward interests such as coding, robotics, chess, storytelling, dance, art, etc., others provide additional academic support such as foundational skills in Math & English, writing skills, standardized test prep, and homework help. Based in Boston, ASC is an educational enrichment center that offers after school and summer programs focusing on Math, English, ISEE test prep, SAT prep, college admissions counseling and independent study skills. Their goal is to strengthen and extend the academic foundation necessary for students to thrive in all areas of school and life.
The educational enrichment center was established in 1994, serving students from Grades 1-12 from two locations in the city of Boston. Over the years, it has helped many students achieve their academic goals, whether it is improving their grades in school, achieving high scores in the SAT and ISEE, or getting acceptance to private schools and top universities. Its Math & English classes incorporates executive functioning skills that are indispensable for students to succeed academically and in life. Its writing workshops for elementary school, middle school and high school train students to express themselves logically and eloquently. The ISEE test prep course has enabled many students who aspire to attend top private schools such as Phillips Academy and Boston Latin to be accepted by the school of their dreams. ASC’s popular academic enrichment summer program is designed for students to get one step ahead by studying materials and concepts that are taught in their upcoming grade level. In addition to small classes, ASC also offers 1 to 1 private tutoring for all subjects.
The competition for after school academic programs is fierce in the Boston area. During the COVID-19 pandemic, ASC has to compete with non-local online programs as well. While the company has used digital marketing services for years and also has its own in-house marketing staff, the need for more online leads has grown. WSI is pleased that ASC has engaged our digital marketing services to help their lead generation efforts.
Specifically, WSI will implement a local SEO program to improve their rankings in Google search results. In addition, we will also run advertising campaigns in Google and Facebook, as well as implement landing pages and drip campaigns using their marketing automation platform.
WSI will redesign key pages on their website and optimize them with select keywords to attract traffic from the target audience. Calls to action will be placed strategically to take the user to a form to capture leads into the marketing automation system. Additionally, we will publish long-form blog posts on the website to increase organic traffic using long tail keywords. Off-site links will be created by publishing blog posts that carry relevant links and syndicate them to the company’s blog on After School Learning Boston Blog, A+ Program Blog, Education Enrichment blog and Academic Enrichment Courses Blog. We will also periodically post links to the client’s website on several lifestyle blogs.
WSI will monitor the local SEO campaign results using Google Analytics and the Search Console, including website traffic, rankings, and conversions as well as internal and external links. We will also monitor the performance of the ad campaigns and drip campaigns using the marketing automation platform. Every two months, we produce a digital marketing report and meet with the client to discuss the results. With continuing efforts, we expect to achieve increasingly higher traffic and number of leads from this digital marketing program.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales using digital marketing services. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With nearly 1000 consultants in over 80 countries and each of them well equipped to bring their knowledge and experience of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.
This post was originally published in https://thewsitouch.com/blog/educational-center-engages-wsi-for-digital-marketing-services/
by Art Millington | Aug 16, 2021 | Client Case Studies, Local SEO
As more and more aging people choose to live independently, the demand for home care assistance increases. In-home care services are typically provided by home health aides who are HHA or CNA-certified. They perform tasks such as preparing simple meals, light housekeeping, errands such as trips to the supermarket, post office or dry cleaners, medication reminders, and so on. They are also trained to provide meaningful companionship to seniors. For elderly people with health conditions that require more help, these professional caregivers can also provide dementia care, Alzheimer’s care, private duty care, mobility assistance, or even 24×7 or live-in care if needed. Families typically hire home care providers to care for their senior loved ones through home care agencies. They may hire them on a long term basis or use respite care to give family caregivers a break every now and then.
Based in the Greater Boston area, Visiting Angels Newton/Canton is a home care agency that provides high caliber in-home care services specifically in Newton, Brookline, Chestnut Hill, Watertown, Roslindale, Hyde Park, Upper Back Bay, Canton, Dedham, Needham, Norwood, Stoughton, Wellesley, Natick, and Westwood. It is a high quality home care agency which has won the Best of Home Care Leader in Excellence Award; the Best of Home Care Provider of Choice Award; and the Best of Home Care Employer of Choice Award from the national client satisfaction survey firm Home Care Pulse six years in a row.
With a large baby boomer population, the in-home care services sector is very competitive in the Boston area. To help generate leads online, Visiting Angels Newton/Canton has engaged WSI to perform local SEO since 2018. Since then, we have been able to significantly increase the number of pages that the website ranks on the first page of Google search results, as well as the website traffic. We are pleased that our client is continuing this program this year.
While WSI is successful in helping Visiting Angels Newton/Canton find customers, the home care agency is hard pressed to find enough home health aides to serve new clients. So we are now focused on performing SEO for keywords such as caregiver jobs, CNA jobs and HHA jobs to generate leads for their caregiver positions.
WSI’s local SEO program involves creating landing pages optimized with select keywords to attract traffic from the desired audience to the website. Calls to action are placed strategically on the landing pages to produce leads. In addition, we also publish long-form blog posts on the website to increase organic traffic using long tail keywords. Off-site links are created by publishing blog posts that carry relevant links and syndicate them to the company’s blog on WordPress, In-Home Care Services Blog, Visiting Angels Newton MA blog and Visiting Angels Newton/Canton, MA Blog on Weebly. We also post links to the client’s website on several lifestyle blogs. The long-form blog posts are also published on the agency’s LinkedIn page.
The agency selects an exemplary caregiver each month as Angel of the Month and publishes a blog post about his/her story. It engages a third party company to interview clients for testimonials which we publish on the website. It will also continue to publish weekly posts on Google My Business, LinkedIn and Facebook, as well as send monthly newsletters to customers and institutional partners.
WSI will continue to monitor the local SEO campaign results using Google Analytics and the Search Console, including website traffic, rankings, and conversions as well as internal and external links. We also track select keyword rankings using Semrush. Every two months, we produce an SEO report and meet with the client to discuss the results. With continuing efforts, we expect to achieve increasingly higher traffic and number of leads from this local SEO program.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales using digital marketing techniques. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With nearly 1000 consultants in over 80 countries and each of them well equipped to bring their knowledge and experience of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.
This post was originally published in https://thewsitouch.com/blog/senior-home-care-agency-renews-local-seo-program-with-wsi/
by Lori Bonitata | Apr 21, 2021 | Client Case Studies, Digital Marketing, PPC, SEO, Social
Serving the Oklahoma City Metro, The OKC Pool Company has teamed up with WSI to initiate WSI’s tested and proven digital marketing strategies for their website: https://www.okcpoolservices.com.
The OKC Pool Company is a premier pool designer and pool construction company. OKC Pools has a production system that takes the stress out of pool construction. They begin by providing a 3D Digital Model that shows what the finished pool will look like in the backyard. Then, they assign a Personal Project Consultant that will work with the property owner throughout the construction process. The Project Consultant is always available to answer any questions and address any concerns. Then once the pool is completed, the consultant does a final walk-through to make sure that the pool is completed to satisfaction. Then OKC Pools provides a Pool School to familiarize the property owners with all of the pool’s features.
OKC Pool Company, with WSI, has initiated a Digital Marketing strategy that includes Pay-per-Click ads, Search Engine Optimization, and Social Media Marketing.
The initial SEO strategy includes on-page optimization which includes extensive keyword research, website content creation, image optimization, and meta-data optimization. WSI also created new web pages that better describe OKC Pools services. You can view the optimized pages here:
OKC Pools Home Page: https://www.okcpoolservices.com/
OKC Pools Design Page: https://www.okcpoolservices.com/pool-designs
OKC Pool Construction Page: https://www.okcpoolservices.com/pool-contstruction
OKC Pools Vinyl Liners Page: https://www.okcpoolservices.com/liner-installation
The off-page optimization for The OKC Pool Company is an ongoing effort. As part of the off-page SEO strategy, we have registered OKC Pools with numerous on-line directories. We also create monthly blog articles and syndicate these articles to blog sites including: posted Blogger, WordPress, Weebly, Wix, and Medium.
The combined on-page and off-page optimization efforts help to provide OKC Pools relevancy with the search engines and their ranking. Monthly reporting will be provided keep OKC Pools informed of the progress we are making.
This blog post originally appeared at: http://wsiaimhigh.com/our-blog/okc-pool-company-hires-wsi
by Art Millington | Mar 31, 2021 | Client Case Studies, SEO, website optimization
Alves Radcliffe, LLP is a team of lawyers with a combined 25 years of legal experience. They’re based in Gold River, near Sacramento, and represent clients from Northern California to the Greater Sacramento and Bay Area. Their areas of representation range from general counseling to the specifics of cannabis appeals for homeowners. Alves Radcliffe is recognized for their legal authority in media including the Sacramento Business Journal and Capital Public Radio.
Alves has partnered with WSI Connect to optimize its website to make a lasting first impression on visitors. To do so, WSI audited the website design to determine how to improve appearance and functionality. After implementing a new design, WSI turned to Alves’ SEO campaign to improve its search ranking for cannabis appeals for homeowners. Part of this campaign includes publishing monthly SEO-optimized posts about cannabis appeals to Alves Radcliffe’s blog, and the offsite blogs Pro Business Information and Business Advice Now.
By optimizing onsite and offsite content, WSI is boosting Alves Radcliffe’s relevance for their services. The offsite content has an additional job of increasing the quality and quantity of Alves’ links. When its service pages are linked to other websites or blogs with high authority, its pages become more attractive to search engines. Also helpful to building authority is sharing the links to social media sites, such as Facebook.
Going onward, WSI Connect will monitor Alves Radcliffe’s progress through Google Analytics and Google My Business. WSI will review how prospects find Alves, whether through Google search, Yelp, or other sources. Progress will be summarized in monthly reports containing data about visitors, web traffic, and conversions.
WSI plans to help Alves increase their client base, providing clients with quality representation that lets them live worry free.
This blog was originally posted at: https://wsiconnect.com/press-release/cannabis-appeals-attorney-partners-with-wsi-for-seo-services-and-website-optimization/
